We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The shares I’d buy in a stock market crash

Rupert Hargreaves explains why he’d buy these three FTSE 100 shares in a stock market crash.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It looks as if the risks of a stock market crash are growing. The economic recovery’s stalling, and rising commodity prices are leading to inflation across the world. This could hit consumers in the pocket, reducing their spending powers and further hurting the economic recovery. 

At the same time, central banks are considering raising interest rates. This would make it more expensive for companies to borrow and reduce the demand for lending. If it becomes more costly to borrow money, businesses may put growth plans on ice. 

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

While it’s impossible to predict what the future holds for equity markets, with risks growing, I’ve started to prepare for a stock market crash. 

If the market does take a turn for the worst, I want to take advantage of this. There are a couple of companies on my list of shares to buy that I hope to be able to pick up at a discount. 

Stock market crash bargains 

The first company on my list is the retail giant Next. This FTSE 100 company has outperformed all expectations over the past two years. Thanks to heavy investments in its online operation and technology, sales and profits have jumped. 

During the first half of 2021, total Next brand full-price sales increased by 8.8% over 2019’s figure

Unfortunately for me, I’m late to the party with Next. Shares in the FTSE 100 company are trading at a relatively high valuation. That’s why I want to take advantage of a stock market crash to snap up some of the retailer’s shares.

However, it won’t be immune to some of the challenges outlined above, such as rising costs and a slowdown in economic activity, but it’s well-prepared to weather the storm. 

Global growth

Other companies on my list of stocks to buy include Prudential and Bunzl. I think both of these international businesses are primed for growth, no matter what the future holds for the global economy in the near term. 

As economies in Asia expand, demand for financial services is likely to increase. That will benefit Prudential. 

Bunzl’s size is its most considerable advantage. The distribution group has substantial economies of scale, which aren’t available to its peers. This advantage has helped the organisation snap up smaller competitors in the past. As long as management doesn’t deviate from this plan, I think the company will continue to grow. 

That’s not to say either group won’t have to fight off fierce competition in both the distribution and financial services markets. This is the most considerable risk both companies face. 

Despite this challenge, I’d buy both of these global growth stocks for my portfolio in a stock market crash. I think they have enormous potential, no matter what happens to equity markets in the near term. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Next. The Motley Fool UK has recommended Bunzl and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Microsoft’s share price is storming back and it’s not too late to consider buying

Microsoft’s share price has jumped 20% in the blink of an eye. Edward Sheldon believes it can go higher, however,…

Read more »

British pound data
Investing Articles

What’s your plan for a stock market crash?

The stock market might be flying, but the time to think about a crash is before it happens. Fortunately, it…

Read more »

Investing Articles

Will SpaceX stock explode on entry?

The SpaceX IPO is just days away and excitement about the stock has gone into orbit. Harvey Jones is urging…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

CMC Markets: a FTSE dividend star worth considering for an ISA or SIPP?

This FTSE dividend stock doesn’t get a lot of attention. But things are starting to change as it’s posting brilliant…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

Income investors love insurance stocks. Here’s my top pick from the FTSE 100

High dividend yields often make insurance stocks attractive for passive income investors. But which is Stephen Wright’s top choice?

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

See what £10,000 invested in dismal Diageo shares just 1 week ago is worth today

Diageo shares are all hangover and no fizz, says Harvey Jones. How long must investors wait before the FTSE 100…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »