We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Boohoo share price tanks on earnings. Is this a buying opportunity?

The Boohoo share price continued to drop following its latest results, but is now the time to buy? Zaven Boyrazian investigates.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Boohoo (LSE:BOO) share price took quite a tumble last week following its latest earnings report. The stock dropped as much as 15%, continuing its downward trajectory. As a result, its 12-month performance is now an unpleasant -40% return. But has the market overacted? And if so, should I be considering this business for my portfolio? Let’s take a look.

An encouraging interim report

Since the start of 2021, the Boohoo share price has been falling. It seems there was a rising level of uncertainty surrounding its ability to retain its online sales growth now that physical stores have reopened. But looking at its latest interim report, these fears were unfounded. Because group sales were up 73% over the last six months compared to a year ago.

Should you buy Boohoo Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

After digesting its acquisition of Debenhams earlier this year, the firm has relaunched four new brands and made drastic improvements to its logistics infrastructure. The end result is a significant expansion of its addressable market size across the UK and US.

Needless to say, this is good news for the business. So why on earth did the Boohoo share price take a nosedive?

The tanking share price

Revenues may have hit record highs. But earnings weren’t so impressive. In fact, adjusted profits before tax dropped by 20% due to £26m worth of pandemic-related disruptions to its operations. That’s obviously disappointing, especially since management expects these disruptions to continue throughout the second half of 2021.

As a result, the firm has lowered its guidance for underlying profit margins for the year to be between 9% and 9.5% instead of 9.5% to 10%. And to makes matters slightly worse, capital expenditures for the year are also expected to be £25m higher than initially anticipated.

The last time I looked at Boohoo, I concluded that the share price was simply too high. And that the slightest bit of bad news could trigger a sell-off. That’s exactly what’s just happened. So is now the time to jump in?

Should I buy or sell the Boohoo share price

Time to buy?

Seeing profits decline is not a pleasant sight. However, the reasons are Covid-19 disruptions. With the vaccine rollout making good progress, the pandemic is slowly coming to an end. And therefore, the impact on margins is likely to be only temporary. At least that’s what I think.

These latest sales figures demonstrate the firm’s ability to continue growing revenue even in a post-pandemic environment. And with rigorous investment being made into improving its operational efficiency and order capacity, plus the new brands it has acquired, this growth looks set to continue over the long term.

With that in mind, the recent fall in the Boohoo share price looks like a buying opportunity, in my opinion. So, I’m considering it as a potential addition to my portfolio.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much do you need in a Stocks and Shares ISA to generate £100 a day in passive income?

Andrew Mackie looks at what it takes to build a meaningful passive income inside a Stocks and Shares ISA and…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much second income would it take to cover household bills?

Andrew Mackie explores how a Stocks and Shares ISA could be used to generate a second income capable of covering…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

This FTSE 100 share pays no dividends. Could that change?

This well-known FTSE 100 share is cash flow positive but does not pay a dividend. Why is that -- and…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

At almost £6, does the BP share price reflect a new energy future, or just the old oil world?

Mark Hartley examines how geopoliticals are driving the BP share price higher, while its key role in the UK’s energy…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Growth Shares

This high-risk, high-reward penny stock could be primed to rocket from 0.3p

Jon Smith talks through a mining penny stock that is high risk but could offer a big return if it…

Read more »

Girl buying groceries in the supermarket with her father.
Investing Articles

If you’d put £10,000 into Tesco shares 5 years ago, how much richer would you be now?

Ben McPoland takes a look at how much 4,444 Tesco shares bought half a decade ago would have returned, including…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

My friend says this is the best cheap share in the market. Is he correct?

Jon Smith mulls a potential cheap share that could offer large returns but is a high-risk option given its recent…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

How much would you need to invest in FTSE 100 shares to target a £3,000 annual passive income?

Fancy thousands of pounds a year in passive income paid by blue-chip companies? Our writer explains some ins and outs…

Read more »