We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Would I buy Ocado stock after its 30% fall?

The Ocado share price made gains earlier today on robust results. Can it keep rising, though?

| More on:
A mother and daughter collecting their home grocery delivery.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The answer is yes, I would buy Ocado (LSE: OCDO) stock after its 30% fall. Ocado has seen a share price tumble of 30% since the all-time highs it touched last year. But its performance is strong. It is exactly this disconnect that convinces me to buy this FTSE 100 stock.

Let me explain in some detail. 

Should you buy Ocado Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Ocado share price fluctuations

The Ocado share price ran up fast during the pandemic as grocery deliveries were a far safer and more convenient option than making trips to stores. By late September 2020, it had touched its highest ever levels. 

It was unable to sustain these levels, however, as the stock market rally put the focus once again on shares effected by the coronavirus. But as the UK went into another lockdown, it rose back to its highs only to fall once more as optimism set in.

But here is the catch.

Strengthening fundamentals 

I do not think that Ocado’s pandemic growth spurt was a flash in the pan. It is quite likely that the pandemic has changed consumer behaviour forever. It has certainly changed mine. I am a convert to grocery deliveries, and will not revert to in-store purchases. 

I reckon this is true for other consumers too. Which is why, for the half-year ending May 2021, Ocado reported strong performance “even as Covid-19 restrictions ease”. Its revenue is up 21.4%, its net loss has almost halved, cash has increased, and debt has reduced too. 

More growth can be expected going by its on the ground expansion. In 2021 so far, it has opened three customer fulfilment centres (CFCs), where customer orders are processed. One of them is in the UK while the other two are US-based. Further, it says that the “momentum of CFC openings is building”.

It has also entered into a new partnership with France’s Auchan Retail, to develop its online business in Spain. Moreover, its recent acquisitions are expected to spur its growth further too. 

As an investor, these developments convince me of Ocado’s value. 

A wait and some risks

That value could take a while to show up, though. Right now, the Ocado share price is back to around where it was a year ago. In other words, all the gains made during the pandemic have been wiped out. That can be disappointing. 

Also, supermarkets are a challenging business. There is always pressure on price, as Ocado’s partner in the UK, Marks & Spencer (M&S) has experienced in recent months. And if the retailer continues to struggle, it could impact Ocado too. 

Would I buy the Ocado share?

But I am more optimistic than not on the stock. Fast expansion means that it is less dependent on M&S for growth. Further, the pandemic has pivoted consumer behaviour in favour of online shopping. And strengthening financials means that it can withstand any potential uncertainties brought on by relaxations of restrictions.  

For me, Ocado is a long-term investment. And now is a good time for me to buy.

Manika Premsingh owns shares of Ocado Group. The Motley Fool UK has recommended Ocado Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s why Babcock and BAE Systems shares got a Burnham boost today

New PM Andy Burnham has announced his cabinet and defence stocks are rising. But where have I got my money:…

Read more »

Investing Articles

3 under-the-radar UK growth shares that are quietly beating the S&P 500 in 2026

Our writer highlights three British growth shares that have made spectacular gains this year, while everyone was distracted by AI…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Here’s the passive income 1,000 Greggs shares could deliver per year

This writer plans to hang onto his Greggs shares because he thinks they are undervalued. But he also likes the…

Read more »

A row of satellite radars at night
Investing Articles

This ex-penny stock has crushed Rolls-Royce shares over 5 years! Is there more to come?

With all eyes on Rolls-Royce shares, this growth share with a connection to SpaceX might have gone unnoticed by a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

With a 6.4% yield and P/E of 10 is this FTSE dividend stock a hidden passive income gem?

Building a portfolio of solid UK dividend stocks isn't hard. Paul Summers takes a closer look at one high-yielding candidate…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

At 112p, where next for the Lloyds share price? 168p or 56p?

Jon Smith mulls over the direction going forward for the Lloyds share price, and explains why two very different scenarios…

Read more »

Investing Articles

This dividend stock has a 7.3% yield, and Stocks and Shares ISA investors are buying!

Looking to move from a Cash ISA to a Stocks and Shares ISA to target passive income? Alan Oscroft has…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Could Rolls-Royce shares lock in another 34% gain before Christmas?

Mark Hartley takes a look at some of the more optimistic price targets for Rolls-Royce, and considers a best-case scenario.…

Read more »