We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Aviva share price is rising: here’s what I’d like to do

Aviva’s share price is finally showing positive momentum in the past year. The restructuring efforts seem to be working in favour of the company.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Aviva (LSE: AV) share price has risen about 45% in the past year. I believe the positive financial results and the restructuring of its business under the new CEO Amanda Blanc led the share price to rally.

Here, I further analyse the pros and cons of investing in this FTSE 100 company.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The bull case for Aviva share price

Aviva reported 2020 operating profits of £3.2bn. This was broadly in line with last year’s results. In my opinion, the profits are good when considering the negative impact of the Covid-19 pandemic. The company’s earnings per share rose 10% year-on-year to 70.2p.

Aviva’s bulk purchase annuity business growth is strong. It grew by 48% year-on-year to £6bn in this year. Management is confident that Aviva’s financial strength as well as expertise in the annuity business, will help it to further succeed in this growing market. The general insurance business has also done well, as the net written premiums rose 10% to £2bn. 

Aviva recently completed the sale of its Polish business to Allianz for £2.1bn. This is the last of the planned sale of non-core parts of the business. The company had earlier planned to sell non-core assets worth £7.5bn. It plans to reduce its debt with proceeds, which should help to improve its capital structure. It also plans to make a substantial return of capital to shareholders. 

Aviva has a stable capital structure. Last year, the company announced a new dividend policy and capital framework. It aligns with the strategy to focus on core markets of the UK, Ireland, and Canada. The company plans to gradually increase the dividends. For the year 2020, the company declared a dividend of 21p. At the current market price, the dividend yield is 5.25%. However, there is no guarantee that the company will continue to pay future dividends. 

The bear case for Aviva share price

Aviva has sold most of its international business in order to concentrate on its core markets. However, if the core markets like UK and Ireland businesses do not perform as expected it will have an impact on the entire group’s business. Previously, it was more geographically diversified.

On the other hand, there is no guarantee that the management can effectively use the capital. It has to rightly invest the money in growth areas. Also, we are yet to ascertain the long-term results of the sale of these businesses on the group’s profits.

The insurance sector is getting very competitive. With modern technology, consumers can easily compare the insurance premiums of various companies. Nowadays, with the wide choice, consumers often choose the lowest price. This will put pressure on the company’s profits. 

The company has efficient risk management. However, it is not immune to credit risk, investment risk and liquidity risk, among others, due to some adverse uncertain events. 

Final view

Aviva has been successful in selling its non-core assets. It has a good capital structure. The shares are currently trading at a price-to-earnings ratio of 5.75. This makes me believe that it is a value buy for my portfolio. 

Royston Roche has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

GSK scientist holding lab syringe
Investing Articles

By mid-2027, analysts expect £6,000 in GSK shares to be worth…

GSK shares are currently trading almost 20% below their 2026 highs. Is there potential for a rebound over the next…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Up nearly 1,400% in 5 years! But are Rolls-Royce shares still secretly undervalued?

After skyrocketing, Rolls-Royce shares are now near an all-time high, but could the engineering giant still have more room to…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

By mid-2027, analysts expect £5,000 in Barclays shares to be worth…

Barclays shares have outperformed the FTSE 100 by a wide margin over the last year. And City analysts expect to…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Near 5-year lows, here’s what the experts say about the Diageo share price

Ben McPoland's questioning his sanity after investing in Diageo. Where do institutional analysts see its share price heading over the…

Read more »

British Airways cabin crew with mobile device
Investing Articles

Up 165% but still with a P/E of 7.9. Is the IAG share price a generational bargain?

The IAG share price has been on fire for the last two years, delivering some of the biggest returns in…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Here’s the latest Vodafone share price forecasts for 2027

Up 35% in 12 months, the Vodafone share price is beating the stock market right now, but can this momentum…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

At almost 20-year highs, here’s where the experts think the Barclays share price could go from here

Jon Smith points out that the Barclays share price could still move higher in the coming year, with several positive…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Investing Articles

From £5k to £12.4k! Is the current Tesco share price still a bargain?

The Tesco share price has more than doubled investors' money since 2021, but is the stock still a bargain buy…

Read more »