We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’m looking at the FTSE 100’s crash as a fantastic investment opportunity

A look at the FTSE 100’s (INDEXFTSE: UKX) history tells us that the best time to invest in shares is when economic uncertainty is elevated.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

A look at the FTSE 100’s history tells us that the best time to invest in shares is when economic uncertainty is high and stock prices are low. For example, had you bought shares at the height of the Global Financial Crisis in late 2008, you could have made an absolute mint over the next five years. Similarly, had you invested in early 2003 – when geopolitical tension between the US and Iraq was elevated – you could have cleaned up in the years after.

Economic uncertainty is at sky-high levels right now due to the coronavirus pandemic. And many FTSE stocks are down significantly year to date. So I believe we could be looking at another great long-term investment opportunity. Stocks could remain volatile in the short term, of course, and the situation could get worse before it gets better. However, I’m convinced that in the long run, those buying shares now should be rewarded.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

FTSE 100 bargains

Scanning the UK stock market, I’m certainly seeing some attractive opportunities. For example, alcoholic drinks legend Diageo, which is poised to benefit from rising wealth in the emerging markets over the next decade, is down roughly 18% this year. Similarly, software company Sage, which has considerable long-term growth potential, is also down about 18%. Meanwhile, insurer Prudential, which looks set for powerful growth due to its exposure to Asia, is down over 25% year to date. My belief is that in five-to-10 years’ time, the current share prices of these FTSE 100 stocks will look like absolute bargains.

Putting my money to work

I’ve certainly been putting my own money to work recently in the wake of the stock market crash. I’ve bought more Diageo and Sage for my portfolio. But I’ve also bought shares in online broker Hargreaves Lansdown and hip and knee replacement specialist Smith & Nephew. In addition, I’ve bought shares in JD Sports Fashion and FTSE AIM 100 online retailer ASOS. Both were absolutely crushed in the recent market sell-off.

It’s early days, but so far, the results have been pretty good. ASOS, in particular, has been a great purchase – it’s up around 90% since I bought it in mid-March.

FTSE stocks could fall further

Of course, FTSE 100 shares could fall again in the near term. I wouldn’t be surprised at all if we see another leg down before a sustained stock market recovery. Research by Stockomendation, says that in 15 bear markets since 1950, only one didn’t see the initial major low tested within three months of a rally.

Given the high level of uncertainty, I believe that the best approach to investing right now is to drip-feed money into the market over time. You could dump a whole lot of money into stocks at once. But I think it’s sensible to buy small amounts of shares at regular intervals. That way, if FTSE 100 stocks do fall further, you’ll be able to take advantage of the lower share prices on offer.

Edward Sheldon owns shares in Diageo, Sage, Prudential, JD Sports Fashion, ASOS, Hargreaves Lansdown and Smith & Nephew. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Diageo, Hargreaves Lansdown, Prudential, and Sage Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Abstract bull climbing indicators on stock chart
Investing Articles

FTSE 250 stock CMC’s shares have rocketed 51%! What’s going on?

CMC Markets' shares have surged by double-digits today after a strong full-year trading update. Is the FTSE 250 company now…

Read more »

A row of satellite radars at night
Investing Articles

Will I buy SpaceX at £100 a share in my SIPP?

Ben McPoland is considering adding SpaceX stock to his SIPP on 12 June. Might this be a no-brainer buy-and-hold opportunity?

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Aberdeen shares are back in the FTSE 100 — is this turnaround stock just getting started?

Following its return to the FTSE 100, Andrew Mackie examines whether Aberdeen's shares could be on the cusp of a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 65% with a 5.65% yield! Is this dividend share a once-in-a-decade buy? 

Harvey Jones says this dividend share is still posting decent profits at a challenging time. Its low valuation and high…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Dividend Shares

This is the worst FTSE 100 share over 5 years. Should I sell it?

The worst-performing share in the FTSE 100 has lost two-thirds of its value in the past five years. I own…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Microsoft’s share price is storming back and it’s not too late to consider buying

Microsoft’s share price has jumped 20% in the blink of an eye. Edward Sheldon believes it can go higher, however,…

Read more »

British pound data
Investing Articles

What’s your plan for a stock market crash?

The stock market might be flying, but the time to think about a crash is before it happens. Fortunately, it…

Read more »

Investing Articles

Will SpaceX stock explode on entry?

The SpaceX IPO is just days away and excitement about the stock has gone into orbit. Harvey Jones is urging…

Read more »