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I’m hunting for the FTSE 100’s best value stocks to buy now. Have I found one?

With the FTSE 100 near record highs, genuine bargains are getting harder to find. But one well-known food brand might just be hiding in plain sight.

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Finding genuine value stocks when the market’s trading near all-time highs takes patience. Most businesses worth owning have already been bid up to fair value or beyond. But every now and then, a quality company slips through the cracks. And right now, I think Premier Foods (LSE:PFD) might be exactly that.

Chances are you’ve already interacted with its brands without realising it (think Mr Kipling, Bisto, OXO, Ambrosia, Sharwood’s). These aren’t obscure names. They’re staples on millions of British shopping lists every single week.

Should you buy Premier Foods Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

So why’s the stock still so cheap?

A business quietly firing on all cylinders

Premier Foods just delivered another year of strong earnings growth, with results coming in ahead of its own already-raised guidance. Trading profit climbed 6.7% to £200.4m, adjusted earnings per share grew 8.7%, and the board rewarded shareholders with a 20% dividend increase.

What’s particularly impressive is the breadth of the momentum:

  • This was Mr Kipling’s biggest ever year.
  • Sweet Treats branded revenue grew 7.3% (its 10th consecutive quarter of growth).
  • Three recently-acquired brands (The Spice Tailor, FUEL10K, and Merchant Gourmet) all grew revenues in double-digit percentages.
  • Revenue from newly-entered categories surged 37%.

As CEO Alex Whitehouse put it: “Our continued focus on delivering profitable branded revenue growth has resulted in another year of strong earnings progression.”

Despite all this, the shares are trading at a price-to-earnings ratio of just 12.9. For a company of this quality and consistency, that looks unusually cheap. And it seems other institutional analysts agree since the average share price target currently sits at 240p – roughly 20% higher than where the stock trades today.

So is this a bargain value stock to buy? Or are there some key risks holding the valuation back?

What’s the bear case?

The concerns from sceptics aren’t largely focused on operations. In fact, even the bears seem to be praising Premier Foods on that front. Instead, the pressures are coming from financial and external entities.

The most immediate is refinancing. Premier Foods has £330m of senior secured notes maturing in October. Management has already secured a bridge facility and extended its revolving credit facility to 2031. But this hasn’t completely addressed the refinancing risk, which could drive up the group’s debt interest bill moving forward.

International expansion is also still a ‘work in progress’. Despite strong US and European momentum, overall overseas revenue fell 1.8% in its 2026 fiscal year (ending in March) largely due to retailer destocking in Australia.

There’s no denying that international markets are a massive growth opportunity. But until Premier Foods reaches critical mass, this part of the business remains more of a promise than a consistent contributor.

Is it worth considering?

Like all businesses, Premier Foods has its weak spots. But when considering the growth potential and progress management has made so far, the market seems to be undervaluing this enterprise, in my opinion. And this disconnect looks like an opportunity worth exploring.

That’s why I’m seriously considering Premier Foods as a potential addition to my portfolio this month. And it’s not the only UK value stock that I’ve got my eye on.

Should you invest £5,000 in Premier Foods Plc right now?

When investing expert Mark Rogers and his team have a stock tip, it can pay to listen. After all, the flagship Twelfth Magpie Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Premier Foods Plc made the list?


Zaven Boyrazian does not hold any positions in the companies mentioned.

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