We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

2 analysts have changed their minds about this FTSE 100 founding member. But I don’t care!

Following recent results, this ever-present member of the FTSE 100 has been downgraded by two City brokers. But James Beard isn’t selling up.

| More on:
Rainbow foil balloon of the number two on pink background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

J Sainsbury (LSE:SBRY) was one of the original members of the FTSE 100 when it was launched in January 1984. And while the retailer may no longer be the UK’s largest grocer – it lost its crown to Tesco in 1995 – it comfortably remains in second place. 

However, after the group announced (23 April) its results for the 52 weeks ended 28 February (FY26), investors appeared disappointed and sent its share price 3.7% lower. It also led to a number of City brokers reassessing their price targets and revisiting their ratings for the stock.

Should you buy J Sainsbury Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

As is often the case, opinion’s divided but, generally speaking, the brokers were less favourable to the stock after crunching their way through the numbers.

For shareholders like me, this is obviously disappointing. However, I’m not selling. Here’s why.

BrokerPrevious ratingNew ratingPrevious price target (pence)New price target (pence)
JefferiesHoldHold310310
Goldman SachsBuySell390335
CitiBuyNeutral377335
Deutsche BankBuyBuy360365
Source: London South East

What’s going on?

At first glance, the reaction of investors and brokers is a little puzzling. After all, the headlines from the results were as follows:

  • Retail revenue increased 4.3% year-on-year to £30bn.
  • Grocery sales rose 5.2%.
  • Retail underlying operating profit fell 1.1% to £1bn (a deliberate decision was made not to pass on cost increases to customers).
  • Retail free cash flow improved by 8.1% to £600m.
  • Net debt fell £100m to £5.8bn.
  • Annual dividend hiked by 0.7% to 13.7p.
  • £300m share buyback programme announced.

But what appeared to spook the City was the grocer’s outlook. Why?

Increased uncertainty

Although the group reported a “positive” start to the new financial year with grocery volume growth ahead of the market, it said the “conflict in the Middle East will impact both our customers and our business”.

Describing the consequences as “very uncertain”, it’s expecting to deliver underlying operating profit of £975m-£1.075bn in FY27. It’s a wide range so it’s hard to know what to make of the numbers.

The group’s expecting retail free cash flow of “more than” £500m. Given what’s going on in the world at the moment, this doesn’t seem too bad to me. But I’m aware of the challenges facing the group.

As well as events in the Gulf, the performance of its Argos arm remains a concern. It continues to under-perform the wider group and could be something of a distraction for management.

Also, the UK grocery market remains one of the most competitive around with tight margins and heavy discounting.

But the recent pull back in the retailer’s share price and the modest increase in its dividend has pushed its yield higher. New investors could avail of a 4.2% return (no guarantees, of course).

What am I doing?

The publication of results is often a time when shareholders reflect. I’m no different. And after doing this, I’ve decided to keep hold of my shares. Why?

Importantly, the group’s shown that it’s able to cope with the threat of the German discounters Aldi and Lidl, better than some of its rivals. And then there’s its impressive dividend.

Admittedly, its share price is unlikely to go gangbusters but the stock’s defensive properties could be ideal for the uncertain times in which we live.

Personally, I’m going to keep Sainsbury’s in my Stocks and Shares ISA and I believe investors could consider adding it to their own portfolios.

Citigroup is an advertising partner of Motley Fool Money. James Beard has positions in J Sainsbury Plc. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s why Babcock and BAE Systems shares got a Burnham boost today

New PM Andy Burnham has announced his cabinet and defence stocks are rising. But where have I got my money:…

Read more »

Investing Articles

3 under-the-radar UK growth shares that are quietly beating the S&P 500 in 2026

Our writer highlights three British growth shares that have made spectacular gains this year, while everyone was distracted by AI…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Here’s the passive income 1,000 Greggs shares could deliver per year

This writer plans to hang onto his Greggs shares because he thinks they are undervalued. But he also likes the…

Read more »

A row of satellite radars at night
Investing Articles

This ex-penny stock has crushed Rolls-Royce shares over 5 years! Is there more to come?

With all eyes on Rolls-Royce shares, this growth share with a connection to SpaceX might have gone unnoticed by a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

With a 6.4% yield and P/E of 10 is this FTSE dividend stock a hidden passive income gem?

Building a portfolio of solid UK dividend stocks isn't hard. Paul Summers takes a closer look at one high-yielding candidate…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

At 112p, where next for the Lloyds share price? 168p or 56p?

Jon Smith mulls over the direction going forward for the Lloyds share price, and explains why two very different scenarios…

Read more »

Investing Articles

This dividend stock has a 7.3% yield, and Stocks and Shares ISA investors are buying!

Looking to move from a Cash ISA to a Stocks and Shares ISA to target passive income? Alan Oscroft has…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Could Rolls-Royce shares lock in another 34% gain before Christmas?

Mark Hartley takes a look at some of the more optimistic price targets for Rolls-Royce, and considers a best-case scenario.…

Read more »