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If we get a stock market crash next week, I’m ready!

Harvey Jones has drawn up his plan of attack for the next stock market crash. And it’s pretty much just what he does whatever the economic weather.

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UK financial background: share prices and stock graph overlaid on an image of the Union Jack

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Investors might have expected the Iran war to trigger a stock market crash. It hasn’t happened yet, but still could. How should we prepare?

So far, we’ve had a correction, defined as a fall of 10%. A crash is a drop of 20%, and we’re nowhere near that today. In fact, in the four trading days before Good Friday (3 April), the FTSE 100 climbed 4.56% on hopes the Iran conflict might ease. The Strait of Hormuz remains largely blocked pressure, the oil price is climbing, and there’s talk of energy shortages. Yet markets remain calm.

Should you buy JD Sports Fashion shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Investors simply don’t know

Trying to second-guess stock movements is a mug’s game. Markets absolutely refuse to do what analysts say they will. The Motley Fool strategy is simple. Stay invested, think long term and avoid panic. And if markets do plunge, take advantage of the dip to buy top stocks at lower prices, and with higher yields.

When markets fell during the 2020 pandemic, they rebounded at remarkable speed. The same happened after Russia invaded Ukraine in 2022. Donald Trump’s ‘liberation day’ tariffs triggered panic. It didn’t last. Investors who sold out locked in losses and missed the recovery.

I’m not trying to time a crash, but I’m preparing in case we get one. I’ve sold just two stocks in my SIPP. The first is packaging group Smurfit Westrock. I bought this shortly before it shifted its centre of gravity to the US, which I hadn’t bargained on. I also exited cosmetics specialist Warpaint London as I’d found it too unpredictable. That’s left me with cash in my SIPP. If markets fall further, I’ll go shopping for cut-price shares.

I’m targeting value

One stock I hold and that’s also on my watchlist is JD Sports Fashion (LSE: JD). It’s had a torrid run, down 60% in the last three years. The cost-of-living crisis is the main reason. Inflation has driven up costs, as have UK employer’s National Insurance hikes, but shoppers don’t feel as flush as they were.

Middle East volatility has knocked its shares down another 10% in the last month. It looks staggeringly cheap, with a price-to-earnings ratio of 5.7. There’s no guarantee of a quick recovery. If oil prices go higher shoppers will have even less money in their pockets, and less to spend on trainers and sportswear.

Still, there are positives. JD is returning £200m to shareholders through buybacks in its 2026/27 financial year. It remains a strong global brand with a wide store footprint. It’s still making lots of money, forecasting adjusted pre-tax profit of £849m. Sadly, that’s down from £923m last year.

I’m not expecting a sudden turnaround. Sentiment may stay weak for some time. But this is the kind of stock I’ll consider buying if markets crash.

Playing the long game

I’m holding a diversified mix of shares across sectors, combining growth and income. I’d be happy to hold all of them, for five or 10 years, and with luck longer. I’m also looking forward to my dividends being re-invested at today’s lower prices.

At the same time, I’ve got cash ready to invest if opportunities arise. No one knows whether a crash is coming. But I feel I’m as ready as I can be.

Harvey Jones has positions in JD Sports Fashion. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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