We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are you ignoring the ISA deadline? Here’s what you may be losing forever!

Think the annual ISA deadline’s not your business? You could potentially be missing out, even as a very modest investor. Our writer explains why.

| More on:
Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

At this time of year, it can be hard to avoid mention of the looming ISA deadline. That happens annually at the end of the tax year, which falls this weekend (5 April). It is for people to put money into their Stocks and Shares ISA.

Once the deadline passes, this year’s contribution allowance will be gone forever.

Should you buy S4 Capital Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

However, as one door closes, another opens. At the stroke of midnight on 5/6 April, the current tax year’s ISA contribution allowance ends but another one immediately starts.

Given that, it can be easy to wonder what all the fuss is about. But not acting in the next several days could actually be a costly mistake. Here’s why!

The ISA wrapper offers tax benefits that can add up

Put simply, the money put into a Stocks and Shares ISA is protected from the taxman. In practice that means if someone makes a capital gain on the shares in their ISA when they sell it, it is not taxable. Dividends they earn inside the ISA are also not taxable.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

Even better for a long-term investor like myself, those untaxed dividends can stay inside the ISA wrapper. So for example they could fund more share purchases.

It has the effect that while a typical investor can only put £20k a year into their ISA, they may actually be able to grow its investable amount by more than that each year thanks to dividends being kept inside the tax-free wrapper.

The costs of inaction

Does any of this matter? Absolutely – for two key reasons.

First, legally shielding investments from taxes such as capital gains tax and income tax can be a significant saving.

Depending on how well those investments do, that could mean a substantial amount of money that can stay with the ISA holder rather than being forcibly commandeered by the taxman.

Secondly, this potentially offers something for even a modest taxpayer. With so much discussion centred on the standard £20k annual contribution allowance, many of us may think ‘I don’t have anywhere near that much spare to put in the stock market, so this doesn’t matter to me‘.

But remember – that £20k number is the ceiling. Even for someone with much less to invest – a coupel of hundred pounds, say – taking advantage of their ISA allowance could help them legally reduce the tax to which they would otherwise be liable.

I’m excited about this share!

That may seem academic. But what if a share soars and so might attract a hefty capital gains tax even on a modest investment?

One share that has soared is digital advertising agency S4 Capital (LSE: SFOR). It went up 455% in a year and a half, reaching over £8 a share. However – that was years ago! Now it sells for pennies.

Still, as a long-term S4 Capital investor, I think it may now be badly undervalued. This month, it announced a 10% dividend increase. Net debt has been sharply reduced. The company’s digital focus could help it navigate clients through the AI transformation.

Then again, it may not. Revenue is falling and there is a risk that AI could eat into the ad agency’s lunch, hurting revenues and profits.

That risk is real. But I plan to hang onto the S4 Capital shares in my ISA, as I think its improving balance sheet and strong digital capabilities deserve a much higher valuation.

C Ruane has positions in S4 Capital Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

Here are 3 factors I assess when considering stocks with a high dividend yield

A dividend yield acts like a siren's call to investors, luring them in with cash promises. But is any trouble…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Down 14% since May, are the glory days over for Nvidia stock?

Could a recent stock price fall be the canary in the mine for what might happen to Nvidia if the…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what the experts said about Rolls-Royce shares 5 years ago…

Five years ago, the consensus view of Rolls-Royce shares was Hold. What does that tell investors looking for the UK’s…

Read more »

Investing Articles

Here’s how much £10,000 put into the FTSE 100 a year ago has earned – with and without dividends

How well has the UK's index of 100 leading shares done over the past 12 months. Our writer digs into…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Near 5-year highs, here’s what the experts are saying about the Lloyds share price

Analysts have been steadily raising their Lloyds share price guidance all year, as the bank has been going from strength…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Growth Shares

Near 2010 highs, here’s where the experts think the BP share price could go next

Jon Smith explains why the future looks bright for the BP share price, but flags up its sensitivity to oil…

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

Down from a 5-year peak, here’s how high this expert thinks BT shares could soar

This recent analyst upgrade suggests BT shares could climb 50% or more. And although not everyone is so upbeat, targets…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

With millions to spare, Nick Train is piling into this FTSE 100 stock up 4,300%

A 100-year old investment trust from the FTSE 250 is planning to load up on of this barnstorming FTSE 100…

Read more »