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3 no-brainer UK shares to buy now for 2026, according to experts

City analysts rate these FTSE 100 and FTSE 250 as great Buys for the New Year. Royston Wild isn’t convinced by all these UK shares though…

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2025 has been a spectacular year for hundreds of UK shares. The FTSE 100‘s up a stunning 17% in the year to date, driven by surging demand for value shares.

The party’s not over yet either, if City brokers are to believed.

Should you buy Lloyds Banking Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Take the following bangers: Rolls-Royce (LSE:RR), Lloyds (LSE:LLOY), and Prudential (LSE:PRU). Many analysts rank each of these FTSE 100 shares as brilliant Buys heading into 2026.

Are they right?

Rolls-Royce

Of the 17 who analyse Rolls-Royce shares, 11 rate the engineer as a Strong Buy. Given the firm’s impressive momentum since the end of the pandemic, I’m not wholly surprised.

The company’s firing on all cylinders thanks to strength across its operations. A robust airline industry is driving demand for its plane engines and aftermarket services. Defence sales are recovering as Western countries rebuild their militaries. Rapid data centre growth is boosting activity at Power Systems.

To cap things off, restructuring work continues to outperform expectatations, boosting margins and cash flows.

But is the good news now baked into Rolls-Royce’s share price? I think it may be.

With a forward price-to-earnings (P/E) ratio of 37 times, I think the stock may struggle to keep rising. I’m not convinced it’s the Strong Buy most analysts think.

Lloyds

Brokers are similarly impressed by the investment potential of Lloyds shares. Of the 19 analysts who cover the bank, 11 rank it as a Strong Buy.

There’s more of an opinion split than with Rolls-Royce shares, though. One rates the company a Sell. Six have slapped a Hold rating on it. But overall, the City clearly likes its investment prospects.

Robustness in the housing market and a pivot towards fee-based services as interest rates fall should support the bank’s profits. Ongoing work to improve its digital banking proposition should also help drive growth.

But there are also significant risks here. Intense competition and interest rate cuts threaten margins. Loan growth is also uncertain as the UK economy struggles. Finally, the bank also faces huge misconduct costs for mis-selling car loans that are yet to be determined.

Lloyds’ share price currently attracts a forward P/E ratio of 13 times. This is high from an historical perspective and fails to reflect those risks, in my opinion.

Prudential

I’m far more convinced by Prudential’s Buy credentials at the moment. Out of a total 18 brokers, 11 consider the financial services giant a Strong Buy.

Of the remainder, four class it as a bog-standard Buy. One has placed a Hold on the FTSE firm.

I’m not surprised by the City’s love-in given Prudential’s continued outperformance. Economic bumpiness remains a problem in keymarkets like China. But the company continues to shrug off these troubles and punch terrific profits growth.

New business profit rose 13% during Q3, beating The Pru’s short-term target of 10% once again. It has market-leading positions in the insurance and asset management segments, underpinning its momentum. And it has significant growth potential as wealth levels in Asia boom.

Prudential’s forward P/E ratio of 13.6 times is historically on the high side. But I think this quality business still offers good value on balance.

Royston Wild has positions in Prudential Plc. The Motley Fool UK has recommended Lloyds Banking Group Plc, Prudential Plc, and Rolls-Royce Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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