We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Down 33%, this beaten-down FTSE 100 share demands a close look!

Persimmon shares have toppled around a third during the past 12 months. I think it could be one of the FTSE 100’s best bargain shares.

| More on:
BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Looking for the best FTSE 100 stocks to buy on the dip? I think Persimmon‘s (LSE:PSN) 33% share price slump over the last year makes it worth serious consideration from savvy investors.

Here’s why.

Should you buy Persimmon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Big risks

Uncertainty still clouds the near-term outlook for the UK’s housebuilders. These notoriously cyclical stocks are vulnerable as the domestic economy struggles for growth and the jobs market deteriorates.

They’re also under threat as domestic inflation rises. The Organization for Economic Co-operation and Development (OECD) has predicted annual increases in the UK’s Consumer Price Index of 3.5% in 2025. That’s the highest rate among G7 nations.

It’s tipped to fall to 2.7% next year, but remains well above the 2% Bank of England target. In this climate, further interest rate cuts below today’s 4% may be limited, putting a drag on homebuyer affordability.

Amid these threats, then, it’s perhaps no surprise to see Persimmon’s share price fall back in 2025.

But market strength is reassuring

These risks merit serious consideration by investors. But enduring market strength in the face of these pressures mean any slowdown is by no means certain. To me, this suggests the housebuilders still demand consideration, even from short-term investors.

Indeed, latest Rightmove data showed average UK house prices rose a further 0.4% in September.

It’s worth noting City analysts expect Persimmon’s earnings to accelerate strongly over the short-to-medium term despite these risks. A 3% bottom-line increase for 2025 is tipped to improve to 14% next year. An even-better 16% increase is expected in 2027.

Of course, there are no guarantees Persimmon will hit these targets. But the Footsie builder’s strong first-half performance gives me some confidence as an investor.

Revenues and underlying operating profit rose 12% and 13% between January and June thanks to better selling prices and higher completions. Forward sales were also up 11% year on year.

Supportive factors like a competitive mortgage market and rapid population growth are driving Persimmon’s recovery from 2023’s lows. Looing ahead, the company’s plans to boost sales outlet numbers to 300 could support the healthy growth analysts are expecting (it had 277 in operation in the first half).

A FTSE 100 value stock

I think Persimmon’s shares are worth a close look, althought they’re not without risk, and especially at current prices of £11.22. Its price-to-book (P/B) ratio of one sits a long way below the long-term average of 1.9 times.

FTSE 100 share Persimmon's P/B ratio has tumbled.
Source: TradingView

The company also offers attractive value compared to the broader UK blue-chip index of shares. A forward price-to-earnings (P/E) of 11.7 times sits below the broader FTSE 100 average of 12.4 times.

Investors can also grab a healthy 5.5% dividend yield right now. That’s more than two percentage points higher than the Footsie average.

For me, the potential rewards of owning Persimmon shares today outweigh the risks. I’m expecting it to deliver robust long-term returns as steady population growth drives demand for new homes.

Royston Wild has positions in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Abstract bull climbing indicators on stock chart
Investing Articles

FTSE 250 stock CMC’s shares have rocketed 51%! What’s going on?

CMC Markets' shares have surged by double-digits today after a strong full-year trading update. Is the FTSE 250 company now…

Read more »

A row of satellite radars at night
Investing Articles

Will I buy SpaceX at £100 a share in my SIPP?

Ben McPoland is considering adding SpaceX stock to his SIPP on 12 June. Might this be a no-brainer buy-and-hold opportunity?

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Aberdeen shares are back in the FTSE 100 — is this turnaround stock just getting started?

Following its return to the FTSE 100, Andrew Mackie examines whether Aberdeen's shares could be on the cusp of a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 65% with a 5.65% yield! Is this dividend share a once-in-a-decade buy? 

Harvey Jones says this dividend share is still posting decent profits at a challenging time. Its low valuation and high…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Dividend Shares

This is the worst FTSE 100 share over 5 years. Should I sell it?

The worst-performing share in the FTSE 100 has lost two-thirds of its value in the past five years. I own…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Microsoft’s share price is storming back and it’s not too late to consider buying

Microsoft’s share price has jumped 20% in the blink of an eye. Edward Sheldon believes it can go higher, however,…

Read more »

British pound data
Investing Articles

What’s your plan for a stock market crash?

The stock market might be flying, but the time to think about a crash is before it happens. Fortunately, it…

Read more »

Investing Articles

Will SpaceX stock explode on entry?

The SpaceX IPO is just days away and excitement about the stock has gone into orbit. Harvey Jones is urging…

Read more »