We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

£10,000 invested in Next shares at the start of 2025 is now worth…

Next shares have been a big winner for investors so far this year. But what should they make of the market’s reaction to the retail titan’s latest update?

| More on:
Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Next (LSE: NXT) shares were slightly down this morning despite the retailer delivering a very positive update on trading to the market.

But I’m not sure many investors will be complaining given then great run of form witnessed in 2025 so far.

Should you buy Next Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Sales jump higher than expected

Let’s look at those headline numbers first.

Supported by the very hot weather we’ve seen over the last couple of months, full price sales rose 10.5% in the 13 weeks to 26 July. This was more than £49m ahead of previous guidance (growth of 6.5%). Interestingly, Next also attributed this overperformance to the cybersecurity issues experienced over at Marks & Spencer.

Outside of the UK, sales were also on the march due to the company’s digital marketing being “more effective than anticipated“.

All told, I’m not sure existing investors could ask for more. Speaking of whom, it’s worth pondering just how far the share price has come in 2025 alone.

Great gains

Had someone put £10,000 to work in the stock at the beginning of the year, they’d now find their stake worth somewhere is the region of £12,500. Actually, this gain should be a little higher by tomorrow (1 August) after the final dividend for the previous financial year is paid.

Out of interest, anyone backing the company five years ago would have easily doubled their money by now. Such a gain has vastly outperformed the FTSE 100. It’s up ‘just’ 55% in price since July 2020.

This shows how stock picking has the potential to be very lucrative. It also demonstrates that one doesn’t necessarily need to buy anything too racey. Next is a quality business. But I’d never class it as a gung-ho growth stock.

Looking expensive

How much of the recent good form is priced in? At face value, I reckon quite a lot.

The shares change hands on a price-to-earnings (P/E) ratio approaching 18. That’s more than the average UK stock. It’s also a fair bit more than Next’s average P/E over the last five years (12.6).

This doesn’t mean the shares won’t keep going up, of course. It looks like we might get even more hot weather in August.

But today’s movement is fascinating given that management also increased guidance on full price sales for the second half. Growth of 4.5% is now expected, up from 3.5%. As a result, pre-tax profit for the full year is anticipated to come in £25m higher at £1.105bn.

And yet the share price is down. To me, that suggests the market believes Next shares might need to pause for breath. Even CEO Simon Wolfson sold over £12m worth of stock back in May.

Quality stock

Predicting where the share price will go in a short space of time is arguably a waste of time. Here at Fool UK, we’re only truly interested in building wealth over the long term.

But if we are to play that game, I wouldn’t be surprised if we saw some sideways movement in the next few weeks and months, especially if inflation rises and consumers tighten their purse strings.

Notwithstanding this, I continue to believe that Next is among our best listed retailers and one that will probably continue to reward those holding its shares.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

Here are 3 factors I assess when considering stocks with a high dividend yield

A dividend yield acts like a siren's call to investors, luring them in with cash promises. But is any trouble…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Down 14% since May, are the glory days over for Nvidia stock?

Could a recent stock price fall be the canary in the mine for what might happen to Nvidia if the…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what the experts said about Rolls-Royce shares 5 years ago…

Five years ago, the consensus view of Rolls-Royce shares was Hold. What does that tell investors looking for the UK’s…

Read more »

Investing Articles

Here’s how much £10,000 put into the FTSE 100 a year ago has earned – with and without dividends

How well has the UK's index of 100 leading shares done over the past 12 months. Our writer digs into…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Near 5-year highs, here’s what the experts are saying about the Lloyds share price

Analysts have been steadily raising their Lloyds share price guidance all year, as the bank has been going from strength…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Growth Shares

Near 2010 highs, here’s where the experts think the BP share price could go next

Jon Smith explains why the future looks bright for the BP share price, but flags up its sensitivity to oil…

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

Down from a 5-year peak, here’s how high this expert thinks BT shares could soar

This recent analyst upgrade suggests BT shares could climb 50% or more. And although not everyone is so upbeat, targets…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

With millions to spare, Nick Train is piling into this FTSE 100 stock up 4,300%

A 100-year old investment trust from the FTSE 250 is planning to load up on of this barnstorming FTSE 100…

Read more »