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2 depressed UK shares I’m considering buying in May and holding ‘forever’

Our writer has been looking for bargain UK shares to snap up while they’re ‘on sale’. These two are definitely on his shortlist for next month.

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It’s definitely been a roller-coaster ride for investors so far this year. But stock market volatility has left some UK shares on tempting valuations. Here are two that I’m thinking about adding to my own portfolio and holding ‘forever’ (legend Warren Buffett’s favourite time horizon!).

This stock could recover strongly

Shares in Bloomsbury Publishing (LSE: BMY) have lagged the domestic-focused FTSE 250 index in 2025. But I don’t expect this sticky patch to last.

Should you buy Bloomsbury Publishing Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Back at the end of March (which feels like an awfully long time ago), the home of Harry Potter and other bestselling series stated that trading in FY25 had been “ahead of consensus expectations“. At the time, these expectations were that revenue would hit £333.4m and profit would come in at £39.6m.

As one might expect, the stock bounced a little on the news. However, they’re still significantly down on the 52-week high hit back in October 2024. If full-year numbers on 22 May prove to be even slightly better than anticipated, that gap could quickly narrow.

No sure thing

Naturally, no investment is devoid of risk. One snag here is that the shares still trade at a price-to-earnings (P/E) ratio of 16 — not exactly cheap for a stock in the Consumer Cyclicals space.

Most publishers also tend to depend on a few key authors to keep delivering the goods. Even if they do (and books might not break the bank in tricky times the way that other items do), many avid readers will probably be looking to hold back on spending where they can.

However, this a quality company. Margins have been climbing in recent years and the balance sheet is strong. A 2.7% forecast dividend yield, while not massive, looks set to be easily covered by profit.

On top of this, the acquisition of Rowman & Littlefield last year and the expansion of its Digital Resources division suggest Bloomsbury stock could still deliver for new investors like me.

Now oversold?

Drinks firm Diageo (LSE: DGE) has been an absolute horror show for holders recently. Shares in the owner of Johnnie Walker whiskey and Guinness have tumbled 18% in the last 12 months and now sit at a multi-year low. The reasons for this range from the impact of a cost-of-living crisis and health-conscious trends. Donald Trump’s threats on tariffs have only added to the toxic mix.

As poor as this form has been, we know that the market has a tendency to be too bullish on stocks during the good times and too harsh when their outlook is more uncertain. Does it make sense that a company which still boasts a bumper bunch of internationally-recognised brands, strong margins, and cash flow should be worth so much less in a few months? I’m not so sure.

Challenges ahead

To be clear, I’m not denying this FTSE 100 juggernaut has issues and a change of strategy is required. A worse-than-expected Q3 trading update, due to be served up on 19 May, could also put more pressure on the share price.

However, the current P/E of 17 is significantly below Diageo’s five-year average valuation of 23. That feels like a pretty large margin of safety. I think the 3.7% dividend yield also looks safe for now.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Bloomsbury Publishing Plc and Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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