We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

At £4.76, is the Aviva share price a steal? Here’s what the charts say!

Aviva has outperformed the Footsie over the last year. But is there still value in its share price? This Fool reckons so. Here’s why.

| More on:
British coins and bank notes scattered on a surface

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

After a strong 2023, the Aviva (LSE: AV.) share price has kept up its fine form in 2024. Year to date, the stock has climbed 9.8%.

That means in the last 12 months, the insurance stalwart is up 19.7%. In the previous five years, it has returned 15.5%. It far outperforms the FTSE 100 on all three of those timescales. Looking back, Aviva has proved to be a shrewd investment.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

But now at £4.76 a pop, is it a smart time to consider buying some shares today? I’ve had Aviva on my watchlist for a while. I want to find out if there’s any value left to squeeze out of its share price in the long run.

Price-to-earnings

I want to first measure this by looking at its price-to-earnings (P/E) ratio. This is one of the best and most common valuation metrics around.

The Footsie average P/E is around 11. Therefore, and as seen below, Aviva’s P/E of 12.6 may not scream value on the surface.

Nevertheless, I still think that looks like good value. Not only is that cheaper than its historical average (14), but it’s also cheaper than peers such as Admiral Group and Prudential. Based on that, I see value in it at £4.67.


Created with TradingView

Dividend yield

I also want to look at its dividend yield. As an investor who’s keen to continuing building a portfolio filled with high-quality stocks producing stable streams of passive income, this is important.

As the chart below shows, Aviva yields a mighty 7.7%. That’s over double the Footsie average (3.6%). It’s also considerably higher than both Admiral Group and Prudential’s payouts. Again, this signals that Aviva looks like an investment worth considering today.


Created with TradingView

A strong business

So, the stock looks appealing at its current price. But I also want to dig deeper into how the business is performing.

Overall, I’m impressed with what I see. Operating profit was up, and costs were down. The firm achieved its £750m cost reduction target a year early.

In Q1 of this year, it provided further positive news. Sales grew in its capital-light businesses. Aviva also continues with its streamlining business to focus on its core markets. Recently, it completed the exit from its Singapore joint venture for just shy of £1bn, “further simplifying the group’s geographic footprint”.

The risks

Every investment comes with risks. There are a few I see with Aviva.

For example, streamlining leaves the insurance giant relying on just a few markets. Any blips in those could see the share price stumbling.

To add to that, many are predicting the UK economy will continue to struggle for growth in the months to come, which will weigh down on the business. We’ve got a general election to deal with as well as further issues such as inflation and interest rate cuts.

Time to buy?

But all things considered, I think Aviva looks like good value today. It’s a stock I’ve been keeping a close eye on. If I have the cash this month, I plan to buy some shares and start building up my position.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »