We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Rentokil share price has rocketed 13.86% today! Here’s what I’m doing

Harvey Jones has mixed feelings about today’s Rentokil share price recovery. He’s glad he saw it coming, but annoyed he didn’t buy.

| More on:
Bournemouth at night with a fireworks display from the pier

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Rentokil (LSE: RT)) share price has rocketed this morning (7 March) and as far as I’m concerned, that’s as welcome as a plague of rats.

Why so bitter? Because I’ve been desperate to buy the FTSE 100 pest control expert for months, having decided its shares had been unfairly treated by the market. They had climbed right to the top of my buy list, and I was ready to swoop the moment I had the cash.

Should you buy Rentokil Initial Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

After this morning’s 13.86% jump, Rentokil Initial shares are going to cost a fair bit more than I hoped.

A top recovery play

The stock is on the up after full-year 2023 preliminary results showed adjusted pre-tax profit jumping 43.8% to £766m, with revenues up 44.7% to £5.4bn. Organic revenue growth was 4%, supported by strength in Europe, Asia, Pacific, UK and Latin America. Group adjusted operating margins climbed 120bps to 16.6%.

We learned today that Rentokil has made great strides with its October 2022 acquisition of Terminix for $6.7bn. The board upgraded expectations for total gross cost synergies by $50m to $325m, to be delivered by 2026.

No wonder the shares are flying. The worst thing is, I saw it coming. I’d be feeling like a clever bunny if I’d acted on my instincts and actually bought Rentokil shares, rather than simply praising them.

On November 26, I wrote that markets had been too harsh on the stock after the board warned on 19 October that full-year performance in North America would be “marginally below” previous expectations. The share price crashed 12% in a day. That was despite a 53.3% jump in Q3 revenues to £1.38bn (albeit only by 4.3% on an organic basis).

North America may be the world’s biggest pest control market, but Rentokil has a broad global footprint, and its European and emerging markets operations were still cleaning up. 

I accepted that Rentokil shares were priced for growth trading at more than 21 times earnings. When hopes are high, a little bit of bad news can have an outsized impact. Yet I also said it was a top buying opportunity.

Next time I need to take action

On 18 February, I returned to Rentokil, and said the outlook was brightening as the US economy holds up better than expected. Today, CEO Andy Ransom said Rentokil had “created a clear and comprehensive roadmap to reinvigorate growth in North America”. Organic revenue grew 3.1% although there’s a way to go amid “lower new business lead generation”.

Even after today’s jump, the shares are still down 16.21% over the last 12 months, so maybe it isn’t too late to buy them. 

They’re still relatively expensive trading at 20.08 times earnings, twice the FTSE 100 average. The yield is just 1.55%, but the board is progressive. It lifted its dividend per share by 15% to 8.68p today, as free cash flow rose 33.7% to £500m.

I wouldn’t buy Rentokil after this morning’s leap. There’s likely to be a bit of profit taking, so I’ll probably bank an instant loss. Instead, I’ll keep a watching brief, wait for things to settle, and purchase it when I have the cash.

I feel gratified that I called the Rentokil share price recovery. Next time, I need to have the courage of my convictions and push that buy button.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s why Babcock and BAE Systems shares got a Burnham boost today

New PM Andy Burnham has announced his cabinet and defence stocks are rising. But where have I got my money:…

Read more »

Investing Articles

3 under-the-radar UK growth shares that are quietly beating the S&P 500 in 2026

Our writer highlights three British growth shares that have made spectacular gains this year, while everyone was distracted by AI…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Here’s the passive income 1,000 Greggs shares could deliver per year

This writer plans to hang onto his Greggs shares because he thinks they are undervalued. But he also likes the…

Read more »

A row of satellite radars at night
Investing Articles

This ex-penny stock has crushed Rolls-Royce shares over 5 years! Is there more to come?

With all eyes on Rolls-Royce shares, this growth share with a connection to SpaceX might have gone unnoticed by a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

With a 6.4% yield and P/E of 10 is this FTSE dividend stock a hidden passive income gem?

Building a portfolio of solid UK dividend stocks isn't hard. Paul Summers takes a closer look at one high-yielding candidate…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

At 112p, where next for the Lloyds share price? 168p or 56p?

Jon Smith mulls over the direction going forward for the Lloyds share price, and explains why two very different scenarios…

Read more »

Investing Articles

This dividend stock has a 7.3% yield, and Stocks and Shares ISA investors are buying!

Looking to move from a Cash ISA to a Stocks and Shares ISA to target passive income? Alan Oscroft has…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Could Rolls-Royce shares lock in another 34% gain before Christmas?

Mark Hartley takes a look at some of the more optimistic price targets for Rolls-Royce, and considers a best-case scenario.…

Read more »