We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 things I would never do in a stock market crash

Nobody knows when a stock market meltdown will happen. But here are three things I wouldn’t do when things go south and my portfolio tanks.

| More on:
Middle-aged white man pulling an aggrieved face while looking at a screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Though relatively infrequent, stock market crashes are a reality of investing. But these are events that can make or break my portfolio, depending on what action I do or don’t take.

With this in mind, here are three things that I would never do during a stock market crash.

Should you buy Shopify shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Sell all my holdings

Every now and then, something bad will happen out there in the world and investors will take fright. I say investors, but more often than not, a lot of the selling being done is by stop-loss algorithms.

These systems are designed to start selling stocks if their prices fall below a certain point. Then if a pre-programmed threshold is breached — say a fall of 10%, for example — the whole portfolio might be sold.

The thing is, the same hedge funds and trading firms employing this downside protection strategy will also buy back in if stocks start rising again. This obviously creates huge volatility and a lot of uncertainty.

But it’s important that I don’t panic and sell my shares if this frantic activity causes a full-on crash.

A good example I’d use here from my own portfolio is e-commerce platform Shopify (NYSE: SHOP). I bought this growth stock in June 2020 and it went on to double inside 18 months. Then interest rates started rising in late 2021 and growth stocks were plunged into a deep bear market.

At one point last year, I was actually down 65% on my original invested capital!

However, I never sold my shares. Indeed, because of the ongoing operational progress at Shopify, I actually topped up my holding a few months ago. And I’m sure glad I held onto the stock, because it’s bounced back 83% this year.

If I’d sold when my holding was down, I would have turned a paper loss into an actual loss. So this demonstrates the importance of not being scared out of a position when the market nosedives.

‘Doomscroll’

Wikipedia defines ‘doomscrolling’ (or ‘doomsurfing’) as “the act of spending an excessive amount of time reading large quantities of negative news online“.

Clearly, in the midst of a stock market crash, such negative news flow in the financial media will rise dramatically. So it’s important not to get into a habit of reading such stuff, which is obviously easier said than done when there’s a lot of it about.

Similarly, I wouldn’t check my portfolio multiple times a day while it’s falling. That’s because psychological studies have shown that for humans the pain of loss is three times the joy of gain.

Therefore, refreshing my brokerage account over and over again is like a form of self-torture, which can’t be good for my mental health.

It’s far better that I log off and take a relaxing bath, walk the dog, spend time with my family and friends, or even meditate. Anything but doomscrolling through my falling portfolio!

Never forget why I’m investing

Warren Buffett said “Cash combined with courage in times of crisis is priceless“.

It’s vital to remember than I’m a long-term investor and must have the courage to endure tough market environments. And I should have cash ready to take advantage of the opportunities that a stock market crash will inevitably throw my way.

Ben McPoland has positions in Shopify. The Motley Fool UK has recommended Shopify. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

At 8.1%, are investors missing the bigger story behind Legal & General shares?

Andrew Mackie explores Legal & General shares and asks whether investors are still viewing it too narrowly as a yield…

Read more »

Young black female footballer training on stadium pitch
Investing Articles

How has this FTSE 250 share surged ANOTHER 7% today?

Applied Nutrition shares have soared on Monday after another brilliant trading update. So what's the FTSE 250 company's secret?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

The stock market game you’re actually playing (and why you might be losing)

Our writer recounts a painful experience of making a rash stock market decision based on emotions, not logic – and…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

After crashing 13.7% today, is Wise now a stock market bargain at 805p?

Wise was one of the biggest fallers on the UK stock market today. What on earth is going on with…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

At 8% is this eye-popping FTSE 100 dividend yield simply too good to be true?

The dividend yield is to die for, but the share price is lacking in life. Harvey Jones examines whether this…

Read more »