We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

5 dividend shares to buy in a stock market crash

The recent rally in the stock market has investors optimistic. But Stephen Wright is making plans now to be ready for a downturn later this year.

Middle-aged Caucasian woman deep in thought while looking out of the window

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

With the FTSE 100 at record highs and the S&P 500 up 8% since the start of the year, some investors are getting nervous about the level of the stock market. Michael Burry is one of them. 

According to Burry, rising interest rates are likely to bring a recession in the US. In response, the Federal Reserve will lower rates, leading to the thing they’ve been trying to tackle – inflation

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

I don’t know whether this is right or wrong. But I’m preparing for the possibility of a stock market crash by identifying the stocks I’d like to buy if prices fall sharply.

Coca-Cola

I’ve been trying to convince myself that Coca-Cola shares are a good investment at today’s prices. But at a price-to-earnings (P/E) ratio of 26, I just can’t do it.

Coca-Cola looks like the kind of company that lets it’s shareholders sleep well at night. It has a strong brand and generates solid, steady cash flows.

The current share price seems to be pricing in significant growth. But with modest revenue growth, steady operating margins, and an increasing share count, I find this optimistic. 

As a result, I don’t think that Coca-Cola shares are a worthwhile investment right now. Offer it to me after a stock market crash, though, and I’ll be on it like a shot.

Experian

Experian is another stock that I’d buy if the market fell significantly. I do own this stock in my portfolio and I’d love to add to my investment.

When I bought my shares, the price was about 22% lower than it is today. And that makes quite a difference.

In my view, Experian is still a great business. It has little competition, provides a valuable product, and barriers to entry for new competitors are high.

These are great qualities, but they don’t make the stock a buy at any price. Right now, I see it as one to watch, rather than one to buy.

Diageo

Despite a turbulent 12 months in the stock market, shares in Diageo have been proving pretty resilient. That’s great for shareholders, but less good for investors looking for opportunities.

Diageo’s share price gives the entire company a market value of just under £81bn. With £17.5bn in debt and £3bn in cash, the business has an enterprise value of around £95bn. 

Against that, £2bn in free cash amounts to a 2% annual return. Even with the business growing at 5% per year, that’s still not attractive to me.

With inflation in the UK currently at 10%, I’d be concerned about buying the stock at today’s prices. A lower price tag would, but a big drop in the share price would put Diageo firmly on my list to buy.

Visa & MasterCard

Lastly, I think that both Visa and Mastercard are brilliant businesses. Together, they dominate their industry where barriers to entry for competitors are high.

Furthermore, those competitive positions don’t take much cash to maintain. Neither company has high capital expenditures, resulting in impressive cash generation.

Visa’s capital expenditures account for around 5% of the cash it generates through its operations. For MasterCard, that number is 10%.

None of this is a great secret, though, which is why the shares are expensive today. But in a stock market crash, I’d be looking at buying both.

Stephen Wright has positions in Experian Plc. The Motley Fool UK has recommended Diageo Plc, Experian Plc, and Mastercard. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

How to turn a £20k ISA into a £12,000 yearly second income

Our writer explores how an investor could build a five-figure second income from a relatively modest starting investment.

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

1 REIT could turn a £20,000 ISA into annual passive income of £1,580

Ben McPoland highlights an ultra-high-yield REIT from the FTSE 250 index that he thinks will generate ISA income for years…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
US Stock

Forget SpaceX shares! This US space stock looks a lot more attractive to me

Jon Smith talks through a space stock that he believes could perform better than SpaceX shares this year, with a…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

A handful of 5%+ yielding UK shares worth considering for a Stocks and Shares ISA

This selection of UK shares all offer a dividend yield north of 5%. Our writer thinks they merit consideration for…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

As SpaceX stock plunges below its opening price, is it time to dump Scottish Mortgage shares?

Many investors felt they'd missed out when the SpaceX stock price rocketed. But have we just seen the quickest reversal…

Read more »

A senior woman and young girl help out in the greenhouse at the local farm.
Investing Articles

How much do you need in an ISA to target a £9,999 second income that rises every year?

Harvey Jones shows how it's possible to generate a second income entirely free of tax, by investing in a spread…

Read more »

Investing Articles

Up 665% in a year, can the Ceres Power share price keep going?

The Ceres Power share price has had a brilliant run. Our writer sees some factors that can help explain it…

Read more »

piggy bank, searching with binoculars
Investing Articles

1 FTSE stock tipped to handily outdo Rolls-Royce shares by 2027

This FTSE 100 blue-chip has dropped 23% in recent months, offering a potentially more lucrative opportunity than Rolls-Royce shares.

Read more »