We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is a dividend yield too good to be true? 3 things to watch

What does a high dividend yield tell an investor? The answer is not always the same, according to our writer. Here’s a trio of factors he considers.

Stack of one pound coins falling over

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Just running my finger down the list of dividend yields offered by some companies can be a bamboozling experience. Whether it is the double-digit percentage yield offered by Persimmon and Diversified Energy or even the triple digits offered by ZIM Integrated Shipping, how can I really decide what to expect if I invest?

Here are three things I always look at when it comes to assessing dividends.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

1. Future focus

A dividend yield basically tells you what the past year’s dividend is as a percentage of today’s share price.

Historical dividend yields can be interesting and I do look at them as an investor when deciding whether to buy shares for my portfolio. But what I am most focussed on is the prospective yield.

That is the projected yield in future. It is always only an estimate, though. Even companies that set out their dividend plans well in advance, like Persimmon, may not always be able to deliver on them. Even the best-run company can run into unexpected difficulties.

As a broad rule, I always focus on what is likely to happen in future, not just what has gone before.

2. Margin of safety

We talk about ‘coverage’ to refer to how well-covered a company’s dividend is. The higher the coverage, the bigger a company’s margin of safety when paying dividends.

For example, coverage of 3x means there is enough money to pay the dividend three times over. So a declining business performance may make it less urgent to cut the dividend than if coverage is just 1x – or even less.

But note that I do not always avoid shares just because they have low dividend coverage. Imagine a share has an 18% yield covered 1x, while a second one has a 3% yield covered 3x. The first share has very thin coverage. But it could get to the same coverage level as the second through cutting its dividend by two thirds, while still offering me twice the yield of the second share.

3. Free cash flow matters

One way to value a company is using earnings, for example by considering its price-to-earnings ratio.

But think about your own earnings. Was there any month or week last year when the headline figure on your payslip matched the spare cash you had available to spend in your wallet or purse?

For many people, the answer is no – and the same is true of companies. So while I consider earnings coverage when looking at how sustainable a dividend might be, the key point I consider is a company’s free cash flow.

Whereas earnings are an accounting measure, free cash flow is a concrete calculation of how much hard cash a firm is generating.

That can work both ways. Some businesses have high earnings but the need to spend on things like research and debt repayment means they have little spare cash coming in the door. Sometimes, though, the opposite is true. A company may be generating more cash than its earnings suggest. Non-cash items like depreciation costs on equipment can show year after year for decades after the cash involved left the firm’s bank account.

Taking time to get to grips with free cash flow is critical for any investor serious about understanding how sustainable a firm’s dividend is.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Curtains, happy woman and thinking of future in home, planning and reflection of mindset with view. Window, smile and African girl with vision, ideas and dream for morning inspiration in living room.
Investing Articles

Up 50% in a year! That’s not the only reason I’d consider buying Barclays over Nvidia stock today

Harvey Jones says that Nvidia stock is probably one of the safer ways to play the artificial intelligence revolution. But…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Here’s why I bought this 7.6%-yielding FTSE 100 dividend stock instead of saving in a Cash ISA

Harvey Jones crunches the numbers to show how investing in stocks and shares can be much more profitable than saving…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
Investing Articles

Here’s how much passive income 1,000 Greggs shares could pay…

Greggs shares have lost nearly 50% of their value inside the past two years. Is this out-of-favour passive income stock…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

This beaten-down FTSE 100 dividend share just jumped 11% in a week but still yields almost 5%

Harvey Jones has been highlighting this dividend share opportunity for weeks and suddenly it's showing signs of life. Can the…

Read more »

Investing Articles

Down 53% since May, is this SpaceX-backed UK stock now in the bargain bin?

The Filtronic (LSE:FTC) share price has come crashing back down to earth in recent weeks. Has the selling gone too…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

3,566 shares in this FTSE 100 stalwart earns a £1,443 second income

Stephen Wright sees Unilever's battered share price as an attractive option for investors looking for a second income to consider.

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

3 stocks I’m looking to buy in July

Stephen Wright’s stocks to buy list for July includes a specialist chemicals recovery play, a quiet infrastructure compounder, and an…

Read more »

ISA Individual Savings Account
Investing Articles

How do the government’s latest changes affect your Stocks and Shares ISA?

Stephen Wright explains what the new anti-circumvention rules mean for investors with uninvested cash in their Stocks and Shares ISAs.

Read more »