We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s why I’m buying cheap UK shares for my Stocks and Shares ISA!

I think now’s a great time for Stocks and Shares ISA investors like me to buy UK shares. Here’s why I’m expecting to make big returns over the long term.

Woman using laptop and working from home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The outlook for the British economy is looking increasingly grim. So I need to think carefully before buying UK shares to put in my Stocks and Shares ISA.

Data on Friday showed the domestic economy shrank 0.2% between July and September. This is likely the beginning of a recession that the Bank of England has tipped to last until mid-2024.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

In this landscape, profits at UK-focused shares might flatline, or even fall sharply. As a consequence, share prices may remain under extreme pressure and dividend levels might also disappoint.

UK shares are cheap!

The prospect of a long and severe recession hasn’t just emerged however. And it hasn’t altered my investment strategy in 2022.

I’ve continued to buy FTSE 100 shares as well as companies inside the more UK-focused FTSE 250 for my ISA. I plan to keep adding to my shares portfolio too. This is because many British stocks now offer excellent all-round value.

Tom Stevenson, investment director for personal investing at Fidelity International, admits that a long recession “is bad news for investors in the UK stock market.” But he adds that “the news comes as a surprise to no-one and it has already been priced into shares.”

He notes that London Stock Exchange shares trade on a forward price-to-earnings (P/E) ratio of just 9 times. This is far below an average of 17 times for US shares.

Stevenson adds that the prospective dividend yield for UK shares also sits at 4%. This is “twice as high as on the other side of the Atlantic,” he says.

Is the upturn imminent?

Many investors wait until economic conditions have improved before jumping in. But timing the market upturn directly is more a matter of luck than skill. And those who delay can end up missing the boat.

As Stevenson says: “Markets don’t wait for the dawn to break; they start to rise at the first hint that better times are on their way.” He adds that “this could come as early as next year.”

Of course, that doesn’t mean jumping in blind as researching potential buys is a must. And we all need to be aware of the risks because stock market returns aren’t guaranteed and losses can be made.

Moving fast

Yet if a UK share I’ve researched and like is trading at a bargain-basement price I’ll buy it straight away. I won’t hold on to see if I can get it a bit cheaper.

The most important thing is to get the ball over the net, as they say. As Sam North, analyst at social investing site eToro, recently commented: “Time in the markets beats timing the markets. And on the whole, they go up more than they go down.”

Stock market volatility can be unnerving. Nobody likes to see their stock holdings sink in value, even those who invest for the long haul.

But investors who hold firm and keep buying shares during downturns can boost their chances of making great returns. This is how hundreds of Stocks and Shares ISA holders became millionaires in the years following the 2008 financial crisis.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Curtains, happy woman and thinking of future in home, planning and reflection of mindset with view. Window, smile and African girl with vision, ideas and dream for morning inspiration in living room.
Investing Articles

Up 50% in a year! That’s not the only reason I’d consider buying Barclays over Nvidia stock today

Harvey Jones says that Nvidia stock is probably one of the safer ways to play the artificial intelligence revolution. But…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Here’s why I bought this 7.6%-yielding FTSE 100 dividend stock instead of saving in a Cash ISA

Harvey Jones crunches the numbers to show how investing in stocks and shares can be much more profitable than saving…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
Investing Articles

Here’s how much passive income 1,000 Greggs shares could pay…

Greggs shares have lost nearly 50% of their value inside the past two years. Is this out-of-favour passive income stock…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

This beaten-down FTSE 100 dividend share just jumped 11% in a week but still yields almost 5%

Harvey Jones has been highlighting this dividend share opportunity for weeks and suddenly it's showing signs of life. Can the…

Read more »

Investing Articles

Down 53% since May, is this SpaceX-backed UK stock now in the bargain bin?

The Filtronic (LSE:FTC) share price has come crashing back down to earth in recent weeks. Has the selling gone too…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

3,566 shares in this FTSE 100 stalwart earns a £1,443 second income

Stephen Wright sees Unilever's battered share price as an attractive option for investors looking for a second income to consider.

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

3 stocks I’m looking to buy in July

Stephen Wright’s stocks to buy list for July includes a specialist chemicals recovery play, a quiet infrastructure compounder, and an…

Read more »

ISA Individual Savings Account
Investing Articles

How do the government’s latest changes affect your Stocks and Shares ISA?

Stephen Wright explains what the new anti-circumvention rules mean for investors with uninvested cash in their Stocks and Shares ISAs.

Read more »