We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

My Aviva shares leapt 17%. Should I sell or buy more?

Aviva shares have soared by a sixth since I bought them in late July. Should I sell after this sudden leap, or hang on for even bigger future profits?

| More on:
Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

For most of the first six months of 2022, my wife and I largely refrained from buying new shares. Instead, we built up our ‘dry powder’, building a cash pile from share sales and regular cash dividends. However, as H1/2022 came to a close, we sprang into action. Taking advantage of the usual summer lull in global share prices, we bought 10 new stocks. And one investment for our new portfolio was in Aviva (LSE: AV) shares.

Why we bought Aviva

For the record, my wife bought Aviva shares for our family portfolio at an all-in price of 397p each on 26 July. This price includes the 0.5% stamp duty on purchases, plus share-dealing commission. But what made us decide to buy this stock?

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Having worked in the insurance/investment industry for 15 years, I’m very familiar with Aviva, its business model and its products. The group is one of the UK’s leading providers of life and general insurance. It has around 18m customers across the UK, Ireland and Canada, and employs roughly 22,000 people. And with a market value of £13bn, it’s a FTSE 100 middleweight.

So that’s the business. But what about its shares? What drew me to the stock is that its dividend yield was close to 7% a year at that time. To me, this seemed like a generous reward for the risk of holding these shares over the long term. And although this cash payout wasn’t covered by the insurer’s trailing earnings, I expected them to rebound in 2022-23.

Stock soars on good news

At its 52-week high on 29 March, Aviva stock hit 606.58p. It then crashed spectacularly, falling to a 52-week low of 382.3p on 5 July. How I’d have loved to buy into this Footsie firm at this price. Nevertheless, we managed to climb aboard the bandwagon at around 17p above this 2022 low.

As I write, the share price stands at 463.3p, over 66p (+16.7%) above our buying price. What caused this sudden spike in the price? In its first-half results for 2022, the insurer reported increased product sales, higher operating profit (up 14%), and a strengthened balance sheet. CEO Amanda Blanc summed up these results, saying: “This has been an excellent six months for Aviva.”

What’s more, the group announced a new share buyback, plus it increased its interim dividend to 10.3p a share, a huge uplift of 40%. The full-year dividend is expected to be 31p per share, producing a current dividend yield of 6.7% a year. That’s around 1.7 times the FTSE 100’s cash yield.

I’d keep buying

One old expression goes: “One swallow does not a summer make.” Likewise, I’d say that one good set of results — by itself — is no reason to buy into a company. Then again, after a tough 2020-21, I think things may finally be looking up for the firm. Higher interest rates helped to generate £798m of operating cash flow in H1/2022. In a further boost for shareholders, the 2023 dividend has been set at 32.5p a share.

In summary, despite worries about red-hot inflation, soaring energy bills, rising interest rates, war in Ukraine, and slowing economic growth, Aviva shares still look cheap to me. I won’t sell and we might even buy more!

Cliffdarcy has an economic interest in Aviva shares. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

How investing £20k in a Stocks and Shares ISA could generate a £15,815 yearly passive income for life

Harvey Jones shows how a single lump sum invested in a Stocks and Shares ISA can generate a high and…

Read more »

Investing Articles

SH??? Here are 3 cash-covered 7%-yielding FTSE 250 dividend shares with 30+ years of payouts

The FTSE 250 can be a minefield if you don't know what to look for. Mark Hartley breaks down his…

Read more »

Seniors having fun on bicycles in spring landscape
Investing Articles

With a 5.4% yield, 100 shares of this dividend stock could pay £250 of passive income

Our writer thinks this FTSE 250 bank stock still looks great value today, despite skyrocketing 303% over the past five…

Read more »

Landlady greets regular at real ale pub
Investing Articles

By mid-2027, analysts expect £10,000 in Diageo shares to be worth…

Diageo shares have tanked amid concerns over long-term demand for alcohol beverages. Is there the possibility of a rebound in…

Read more »

Wall Street sign in New York City
Investing Articles

UK investors are buying this stunning S&P 500 stock over Microsoft, Netflix and Nvidia. Why?

If you haven't heard of this S&P 500 growth stock yet, you soon will. British investors are keen but Harvey…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

How much do you need in an ISA to target a second income of £1,744 a month?

Harvey Jones shows how regular investing in FTSE 100 shares can build a generous second income for retirement, with minimum…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

By July 2027, Lloyds shares could turn £5,000 into…

Do Lloyds' shares have what it takes to deliver another spectacular 40%+ gain in the 12 months to July 2027?…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Up 1,150%, is it too late to consider buying this soaring penny stock?

This incredible penny stock has skyrocketed 455% year to date! Ben McPoland explores what's going on and whether there's any…

Read more »