We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should I buy more boohoo shares, down 80% in the past year?

With results due tomorrow, could boohoo shares have further to fall or will this be the very beginning of a strong recovery for the company?

| More on:
Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

boohoo.com (LSE:BOO) is an online fashion retailer listed on the FTSE AIM 100 index. I bought boohoo shares about a year ago as a long-term buy and hold strategy. With first quarter results due tomorrow, should I think about buying more? Is the company still a good investment for my portfolio? Let’s take a closer look.

Should you buy Boohoo Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

First quarter results due tomorrow

The share price performance has been poor this year. Indeed, the price is down 20% in only the past week and has fallen 80% in the last year. It currently trades at 65p. What are the reasons for this?

The broader retail sector is being hit by the cost-of-living crisis, together with inflation and rising energy costs.

All of these factors mean that many people simply have less disposable income to use to buy clothes from boohoo and other retailers.

Businesses, including boohoo, have been negatively impacted by these economic trends in very direct ways. For instance, the company has suffered from consistently high returns rates of clothes bought by customers.

As a current shareholder, observing this is rather disheartening. However, I didn’t buy boohoo shares to get rich quick. They’re a long-term investment and I’m refusing to panic, because I still think this is a quality growth stock.

First quarter results due tomorrow

The firm is due to release its first quarter results tomorrow. Many investors are hoping for low-single digit revenue growth.

Furthermore, the company is targeting an underlying cash profit margin of between 4% and 7%. 

I’m also looking out for a reduction in return rates, together with more intact supply chains. These supply chains have been severely disrupted by the pandemic and have caused delays in manufacturing. 

Given the recent wider economic problems, I think it may be unlikely that boohoo achieves all of these targets. Failure in this regard could lead to further falls in the share price.

Still a strong growth stock

Despite these shorter-term problems, a glance at the underlying financial results of the company reminds me that boohoo could still yield significant growth over a long period of time.

For the years ended February, between 2018 and 2022, earnings-per-share (EPS) rose from 3.3p to 4.56p.

By my calculations, this results in a compound annual EPS growth rate of around 6.7%. This is what I would expect of an AIM 100 growth stock.

What’s more, revenue has increased from £579m to £1.9bn over the same time period. While past performance is not necessarily indicative of future performance, I still believe the company can succeed over the long term.

Overall, while I won’t be adding to my position any time soon, I still believe in the firm. The imminent results could lead to further falls in the share price, given current economic trends. Once things begin to stabilise, however, I may consider bolstering my current position to lower my average weighted price.

Andrew Woods owns shares in boohoo group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Up nearly 1,400% in 5 years! But are Rolls-Royce shares still secretly undervalued?

After skyrocketing, Rolls-Royce shares are now near an all-time high, but could the engineering giant still have more room to…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

By mid-2027, analysts expect £5,000 in Barclays shares to be worth…

Barclays shares have outperformed the FTSE 100 by a wide margin over the last year. And City analysts expect to…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Near 5-year lows, here’s what the experts say about the Diageo share price

Ben McPoland's questioning his sanity after investing in Diageo. Where do institutional analysts see its share price heading over the…

Read more »

British Airways cabin crew with mobile device
Investing Articles

Up 165% but still with a P/E of 7.9. Is the IAG share price a generational bargain?

The IAG share price has been on fire for the last two years, delivering some of the biggest returns in…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Here’s the latest Vodafone share price forecasts for 2027

Up 35% in 12 months, the Vodafone share price is beating the stock market right now, but can this momentum…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

At almost 20-year highs, here’s where the experts think the Barclays share price could go from here

Jon Smith points out that the Barclays share price could still move higher in the coming year, with several positive…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Investing Articles

From £5k to £12.4k! Is the current Tesco share price still a bargain?

The Tesco share price has more than doubled investors' money since 2021, but is the stock still a bargain buy…

Read more »

Joyful mature couple having fun together enjoying vacation on city street. Two retired older people enjoying time together during autumn holidays or weekend getaway
Investing Articles

How I’m using a £20k ISA to aim for a £9,982 yearly second income in retirement

Harvey Jones shows how he hopes to generate a bumper second income from investing in FTSE 100 dividend stocks without…

Read more »