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Should I buy more boohoo shares, down 80% in the past year?

With results due tomorrow, could boohoo shares have further to fall or will this be the very beginning of a strong recovery for the company?

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boohoo.com (LSE:BOO) is an online fashion retailer listed on the FTSE AIM 100 index. I bought boohoo shares about a year ago as a long-term buy and hold strategy. With first quarter results due tomorrow, should I think about buying more? Is the company still a good investment for my portfolio? Let’s take a closer look.

Should you buy Boohoo Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

First quarter results due tomorrow

The share price performance has been poor this year. Indeed, the price is down 20% in only the past week and has fallen 80% in the last year. It currently trades at 65p. What are the reasons for this?

The broader retail sector is being hit by the cost-of-living crisis, together with inflation and rising energy costs.

All of these factors mean that many people simply have less disposable income to use to buy clothes from boohoo and other retailers.

Businesses, including boohoo, have been negatively impacted by these economic trends in very direct ways. For instance, the company has suffered from consistently high returns rates of clothes bought by customers.

As a current shareholder, observing this is rather disheartening. However, I didn’t buy boohoo shares to get rich quick. They’re a long-term investment and I’m refusing to panic, because I still think this is a quality growth stock.

First quarter results due tomorrow

The firm is due to release its first quarter results tomorrow. Many investors are hoping for low-single digit revenue growth.

Furthermore, the company is targeting an underlying cash profit margin of between 4% and 7%. 

I’m also looking out for a reduction in return rates, together with more intact supply chains. These supply chains have been severely disrupted by the pandemic and have caused delays in manufacturing. 

Given the recent wider economic problems, I think it may be unlikely that boohoo achieves all of these targets. Failure in this regard could lead to further falls in the share price.

Still a strong growth stock

Despite these shorter-term problems, a glance at the underlying financial results of the company reminds me that boohoo could still yield significant growth over a long period of time.

For the years ended February, between 2018 and 2022, earnings-per-share (EPS) rose from 3.3p to 4.56p.

By my calculations, this results in a compound annual EPS growth rate of around 6.7%. This is what I would expect of an AIM 100 growth stock.

What’s more, revenue has increased from £579m to £1.9bn over the same time period. While past performance is not necessarily indicative of future performance, I still believe the company can succeed over the long term.

Overall, while I won’t be adding to my position any time soon, I still believe in the firm. The imminent results could lead to further falls in the share price, given current economic trends. Once things begin to stabilise, however, I may consider bolstering my current position to lower my average weighted price.

Andrew Woods owns shares in boohoo group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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