We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How I’d buy cheap shares today like Warren Buffett

Warren Buffett loves buying great companies at reasonable prices. After US stocks slumped in 2022, I think he’d be buying big while these discounts last.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

I repeatedly warned in late 2021 that this year was likely to be much tougher year for investors. And so it has been, as US stocks have tumbled and price volatility has soared. So far in 2022, the S&P 500 index has lost 12.8% of its value, while the tech-heavy Nasdaq Composite index has crashed 22.5% since 2021. With investing proving so much scarier this year, I wonder how my hero, investment guru Warren Buffett, would invest his spare cash right now?

Warren Buffett buys big during market panics

In a nicely timed article at the height of the global financial crisis of 2007/09, Warren Buffett penned this soothing piece for the New York Times. Following the collapse of US investment bank Lehman Brothers, Buffett wrote, “Be fearful when others are greedy, and be greedy when others are fearful”. At that time, the Oracle of Omaha said he was investing 100% of his net wealth into US equities. Hence, I think the great man wouldn’t panic today. Instead, I expect he’d see recent price falls as an opportunity to buy shares in great businesses at lower valuations.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Buffett advises investors to navigate, not predict, markets

Warren Buffett recently remarked that investors would be much better off in the long term “by navigating the stock market, not predicting it”. He added that investors should go ahead and invest in their chosen stocks and then watch market movements to decide whether to buy more of those stocks or sell them.

The mega-billionaire argues that this strategy has a higher chance of return, while also taking away some of the pressure of trying to predict the future. And if shares in an otherwise sound business fall after he buys them, Warren Buffett generally buys more, simply because they have become even cheaper. As he added earlier this month, “We’ve not been good at timing. We’ve been reasonably good at figuring out when we were getting enough for our money”.

Buffett buys into great businesses at reasonable prices

Another lesson I have learnt from Warren Buffett — who has a personal fortune of over $115bn — is that it’s perfectly okay to pay premium prices for quality goods. As he puts it, “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price”.

Taking this wise advice on board, throughout this year, I’ve been putting together a watchlist of quality companies whose shares look fairly priced to me. This list includes a number of FTSE 100 firms, including mega-cap giants such as Shell, Unilever, Diageo, BP, Rio Tinto, and so on. Personally, I think the FTSE 100 offers deep value to patient value investors like me (and Warren Buffett).

To sum up, I’m a veteran value investor who knows that buying shares in good companies is not like buying lottery tickets. If I buy into great businesses that keep doing well, then their share prices, buybacks, and cash dividends should rise over time. And that’s why I’m always searching for shares offering market-beating earnings yields and high dividend yields. And then, like Warren Buffett, I buy and hold tight — sometimes for decades, if I’ve bought wisely!

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Curtains, happy woman and thinking of future in home, planning and reflection of mindset with view. Window, smile and African girl with vision, ideas and dream for morning inspiration in living room.
Investing Articles

Up 50% in a year! That’s not the only reason I’d consider buying Barclays over Nvidia stock today

Harvey Jones says that Nvidia stock is probably one of the safer ways to play the artificial intelligence revolution. But…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Here’s why I bought this 7.6%-yielding FTSE 100 dividend stock instead of saving in a Cash ISA

Harvey Jones crunches the numbers to show how investing in stocks and shares can be much more profitable than saving…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
Investing Articles

Here’s how much passive income 1,000 Greggs shares could pay…

Greggs shares have lost nearly 50% of their value inside the past two years. Is this out-of-favour passive income stock…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

This beaten-down FTSE 100 dividend share just jumped 11% in a week but still yields almost 5%

Harvey Jones has been highlighting this dividend share opportunity for weeks and suddenly it's showing signs of life. Can the…

Read more »

Investing Articles

Down 53% since May, is this SpaceX-backed UK stock now in the bargain bin?

The Filtronic (LSE:FTC) share price has come crashing back down to earth in recent weeks. Has the selling gone too…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

3,566 shares in this FTSE 100 stalwart earns a £1,443 second income

Stephen Wright sees Unilever's battered share price as an attractive option for investors looking for a second income to consider.

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

3 stocks I’m looking to buy in July

Stephen Wright’s stocks to buy list for July includes a specialist chemicals recovery play, a quiet infrastructure compounder, and an…

Read more »

ISA Individual Savings Account
Investing Articles

How do the government’s latest changes affect your Stocks and Shares ISA?

Stephen Wright explains what the new anti-circumvention rules mean for investors with uninvested cash in their Stocks and Shares ISAs.

Read more »