We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are Aviva shares a passive income gem?

Jon Smith explains why the above-average dividend yield from Aviva shares could help him to add income to his portfolio.

| More on:
UK money in a Jar on a background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

When looking for good passive income, dividend stocks play a key role in my portfolio. One example of this is Aviva (LSE:AV). The UK-based insurance company currently has a dividend yield of 4.88%, above the FTSE 100 average of 3.52%. Are Aviva shares a gem that I should be adding to my portfolio right now?

Sturdy business model supports dividends

Aviva refers to itself as “the leading UK provider of insurance, protection, savings and retirement solutions”.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

It has a diversified business model that allows it to service a broad range of clients and have multiple revenue streams open. It also has a case not just in the UK, but also in Ireland and Canada. This geographical reach allows it to weather any fluctuations in demand seen from a particular country.

Putting this together, Aviva shares are appealing to me as an income investor. The steady cash flows and sticky relationships with clients should allow profits to continue to tick over, resulting in steady dividend payments.

For example, the latest results from 2021 highlight this. Cash remittances came in at £1.66bn, up 22% on the previous year. Of note was the performance in the Savings and Retirement division, with net flows of £10bn, a record.

Putting this together, the dividend per share was raised by 5% to 22.05p. The business is even thinking further ahead, commenting that “following the proposed B Share Scheme and share consolidation announced today, this would be equivalent to an illustrative per share amount of c.31.5p, an increase of c.40% on 2021”.

Aviva shares do look attractive to me from this angle. A clear strategy for long-term dividend payments is always appealing to see.

Aviva shares up over the past year

One element that I do need to be aware of for dividend stocks is share price movements. A yield of almost 5% is great, but what if the share price is falling through the floor?

Aviva shares are up almost 11% over the past year. At 447p, it’s back above the prices seen last in 2019 just before the pandemic hit.

Yet when I consider the price-to-earnings ratio, I don’t think the stock is overvalued. The current P/E ratio is 6.24, which if anything is on the cheap side.

From my point of view, as long as the share price doesn’t come under large pressure when I hold it, I’m okay. However, if I can pick up the dividends and also benefit from some share price gains, it’s an added bonus.

Noted pressure from investors

One risk I see is the pressure that could come from activist shareholder Cevian, backed by the infamous Carl Icahn. It has rallied for cost cutting and returning capital to shareholders, which isn’t a bad thing in itself. However, pressure in this form can be harmful to a business over time. It can hinder it from making the decisions that are needed, even if they are unpopular with shareholders in the short term.

On balance, I do think Aviva shares are attractive for passive income, so I am considering buying the shares now.

Jon Smith and The Motley Fool UK have no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

How much would a Stocks and Shares ISA need to replace a £3,064 monthly salary?

Andrew Mackie explores how a Stocks and Shares ISA can power long-term passive income through quality compounders and disciplined investing…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Nvidia’s CEO thinks this company could hit $1trn! Should I add it to my list of stocks to buy?

When hunting for stocks to buy, Mark Hartley is usually wary of US tech hype. But an endorsement like this…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Not sure what a SIPP is? 3 reasons it could pay to know!

Christopher Ruane digs into some of the details of a SIPP and highlights a trio of possible benefits he sees…

Read more »

Investing Articles

Lloyds shares have done nothing for almost half a year — are they stuck at £1?

Mark Hartley takes a closer look at why his Lloyds' shares have barely moved in 2026, but finds reassurance in…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Forget waiting for the IPOs: here’s how to invest in SpaceX and Anthropic today

SpaceX and Anthropic IPOs in 2026 are going to be huge. But investors don’t need to wait for them to…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

2 FTSE investment trusts to consider for passive income in 2026

Ben McPoland spotlights a pair of struggling investment trusts, one of which has crashed 50%. Why does he think they…

Read more »

Tesla car at super charger station
Investing Articles

How much impact could a SpaceX merger have on the Tesla share price?

A SpaceX IPO could be the biggest in history and if Musk's merger plans go ahead, it could save the…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Greggs' shares have been a diabolical investment over the last two years. But could they offer value today given they’ve…

Read more »