We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Invest in shares like Warren Buffett in the event of a stock market crash

Warren Buffett is a proven stockpicker with an amazing track record and this is how our writer thinks his success can be replicated in a stock market crash.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Warren Buffett has famously said that investing isn’t about intellect (thankfully for me!), it’s about temperament. I for one am not going to argue with the Sage of Omaha, as he is known. Even more so as the Berkshire Hathaway share price overtakes the growth-focused Ark Innovation ETF. Warren Buffett has weathered many really serious market crashes. These include Black Monday in 1987, the dotcom bubble bursting in 2000, and the 2008 financial crisis (as well as some earlier ones few of us would remember). That’s why his advice is worth listening to and his example worth following. 

For investors, a stock market crash can mean losing a lot of money. But for long-term investors, it also means the chance to position oneself to potentially make a lot of money too. In every crisis, there’s an opportunity as they say. 

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Warren Buffett on a falling market

Because in a stock market crash nearly everything goes down indiscriminately as investors panic, it can create an opportunity to pick up high-quality companies at a cheaper price. As Warren Buffett has said: “Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” This is exactly the situation when there’s a stock market crash.

Another famous Buffett-ism is: “We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.” This again encapsulates the idea that a stock market crash is an opportunity for savvy investors, rather than something to fear. Given that crashes are inevitable, and it’s possible there will be another in 2022, it’s worth being prepared for one.

The Buffett takeaways

So what does Buffett teach us? For long-term investors a crash is ideal. It’s not necessary to time a stock buy perfectly. It’s enough just to get a hopefully great, well researched company at a lower value than it would have been pre-crash.

I treat a stock market crash as an opportunity, especially if there’s cash available to buy shares at a better valuation. Berkshire Hathaway holds a lot of cash, presumably for this reason. As long-term investors, Buffett and his team want to buy shares at an attractive valuation. They don’t need to seize every opportunity that presents itself. He waits until he has a margin of safety and the odds of success are in his favour before pouncing.

3 things I’ll focus on if the stock market crashes

With everything that has been said, there are three things I’ll focus on if the stock market crashes. First up is trying to stay calm and not selling anything. Then I’ll focus on researching new shares and assessing if there are any emerging opportunities to invest in a great company. And finally, when I believe the dust is starting to settle, I’ll invest my cash in high-quality businesses that I know I want to own

That’s my plan. Pure and simple. As Buffett has pointed out, it’s not about intellect or being super-sophisticated. Instead, consistent success is about temperament. It’s also about seeing a crash as an opportunity to buy great companies that can provide growth and income.

Andy Ross owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »