We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

FTSE 100: 1 stock I’d buy with £1,000 

This FTSE 100 stock has seen a 20% share price increase in the past year and posted positive results as well.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Property e-marketplace Rightmove (LSE: RMV) reported a strong set of results this morning, further consolidating its position as the leading portal for real estate. 

Rightmove turns in good results

The FTSE 100 stock saw huge revenue growth of 58% in the first half of 2021 compared to the year before. There is, of course, a base effect at play here. This time last year, the numbers were poor because of the pandemic. But its revenue has risen by 4% compared to 2019 as well. This suggests that a genuine recovery is underway. Similarly, its operating profit is up 86% compared to 2020 and 6% from 2019. 

Should you buy Rightmove Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

In terms of its operational highlights, Rightmove has also made progress. Its average revenue per advertiser (ARPA) is up 63% from last year and site visits are up 64% as well. The time spent per visit has also increased. 

It is positive about its future performance, saying that it is “confident in delivering its expectations for the full year and beyond”. This could be a positive for the Rightmove share price, which is already up 20% over the past year. 

Positive long-term picture

I also like its long-term story, and it is for this reason that I have bought the stock. Over time, I think it is reasonable to expect that buying and selling will become increasingly digital. 

The pandemic has encouraged us to go digital in making our purchases. And it has even proved to be more convenient and cost effective in some cases. With consumers now more primed for digital shopping and companies’ capability to meet the need for new solutions, I reckon that growth for companies like Rightmove may be on an accelerated path.

High price, limited support

For now though, there could be some softening in digital sales. Last year was particularly good for digital companies, driven by pandemic-related restrictions. Additionally, demand for housing was strong thanks to supportive government policies. 

But as the pandemic recedes and the economy reopens, customers may prefer real-world property searches. Also, the real estate boom could slow down as policies like the stamp duty holiday start being rolled back. This could impact Rightmove. 

Also, its price rise may be held back by its relatively high price-to-earnings (P/E) ratio at over 30 times, according to my calculations based on the latest numbers. Many other high-performing companies, including FTSE 100 real estate stocks ,have a lower P/E. This makes it harder to justify why it is so high for Rightmove. 

My takeaway

But then again, an argument for why it is high is that such companies represent the future. And it may well be this anticipation of high future growth that drives up their prices. I know that is a reason I have bought it, along with shares like Ocado and Deliveroo. It is still a long-term buy for me. With an additional £1,000 to invest, I would put it into Rightmove.

Manika Premsingh owns shares of Deliveroo Holdings Plc, Ocado Group, and Rightmove. The Motley Fool UK has recommended Ocado Group and Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Are Scottish Mortgage shares an unmissable buy after the SpaceX stock crash?

Harvey Jones wonders whether investors have been given an opportunity to buy Scottish Mortgage shares at a decent price, as…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

By mid-2027, analysts expect the BT share price to hit…

After surging to 240p in the first half of 2026, the BT share price has slumped below 200p. Will it…

Read more »

Space satellite orbiting the earth.
Investing Articles

Down 49% and 57%, is it time to buy SpaceX and Rocket Lab for my ISA?

Space stocks have taken a huge hit in the last month or so and Edward Sheldon's wondering if it’s time…

Read more »

White female supervisor working at an oil rig
Growth Shares

Oil back at $100 is great news for this FTSE 100 stock

Jon Smith explains why the move higher for oil over the past couple of weeks can act as a benefit…

Read more »

many happy international football fans watching tv
Investing Articles

By July 2027, the JD Sports share price could go from 88p to…

The JD Sports share price has been sprinting lower for years now. What could spark a turnaround in this dirt-cheap…

Read more »

Jumbo jet preparing to take off on a runway at sunset
Investing Articles

Rolls-Royce vs SpaceX: which aerospace giant is dominating the stock market in 2026?

SpaceX may be dominating headlines for now, but is it a better long-term option than one of the UK stock…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Lloyds shares seem unstoppable — but what do investors need to watch out for?

Lloyds' shares seem to be on an unstoppable march back to their former glory. But what do investors need to…

Read more »

Landlady greets regular at real ale pub
Investing Articles

By 2028, the dividends from Diageo shares could recover to…

Diageo shares saw their dividend slashed as a new turnaround strategy took shape. But could the payout already be on…

Read more »