We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A FTSE 100 share I’d buy after its price crash

This FTSE 100 stock has taken a beating today, but Manika Premsingh believes that its long-term story is still intact.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

I am talking about the FTSE 100 digital real estate marketplace Rightmove (LSE: RMV). It is one of the biggest index fallers today, with an over 5% drop after it released its annual results. 

RMV has endured a hard 2020. Its revenues are down 29% for the full-year 2020 and operating profit is down 37%.

Should you buy Rightmove Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

I think it is understandable that investors are diffident about the stock today. But in the words of Warren Buffett, I think it is time to get greedy where others are fearful.

Here are three reasons why. 

#1. Rightmove’s pre-pandemic performance was strong 

Before the corona-crisis occurred, RMV was a financially healthy company with growing revenue and profits. So I see 2020 as an aberration for the FTSE 100 stock. In fact, based on its past, I see hope for it to come back. 

It is already evident that its performance improved in the second half of 2020 already. In the first half, its revenue decline was 34%. By year end the extent of the decline had decreased by 5 percentage points to 29%. A similar trend is evident for operating profit too, which is a positive. 

#2. The return of housing market activity

As per the Office of National Statistics, house prices grew by 8.5% in the UK during December. This is the fastest growth in over six years

Housebuilders ranging from FTSE 100 biggies like Barratt Developments to FTSE 250 ones like Vistry Group have expressed optimism about 2021 based on their order books for the year. This further confirms upbeat trends in the housing market. 

It also suggests that it is only a matter of time before activity picks up for RMV again as well. 

#3. Long-term technology play

Last, but far from the least, the biggest reason I like RMV is because it sits at the intersection of property and technology sectors.

Over time, marketplace activity will take place increasingly over apps. The corona-crisis has converted many of us into more committed online shoppers and I think the trend will only grow, including in real estate. 

As a leading real estate e-marketplace, RMV is poised to benefit from this. 

Risks to RMV

But as in the case of all other stock market investments, there are risks to the RMV share too. The first is about its performance. 

It is true that the property market, especially in the first half of 2020, was an uncertain one. But not all real estate companies have received as bad a revenue blow as RMV. 

For instance, the FTSE 100 housebuilder Persimmon has seen an only 8% drop in its 2020 revenues. By comparison, revenues for RMV are down by more than three times that amount. 

To that extent, its bounce back in 2021 may be slower too.

Moreover, housing market growth itself can get dented from July onwards, when the stamp duty holiday ends. If the economy also turns out to be weak, RMV’s performance could stay muted. 

Over the long term, however, I remain a believer in its story. For that reason, I have already bought the stock. 

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
US Stock

I asked ChatGPT where the SpaceX share price will be at the end of 2026. It said…

Jon Smith decides to get another opinion on the direction of travel for the SpaceX share price, and ChatGPT is…

Read more »

Investing Articles

Are Scottish Mortgage shares an unmissable buy after the SpaceX stock crash?

Harvey Jones wonders whether investors have been given an opportunity to buy Scottish Mortgage shares at a decent price, as…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

By mid-2027, analysts expect the BT share price to hit…

After surging to 240p in the first half of 2026, the BT share price has slumped below 200p. Will it…

Read more »

Space satellite orbiting the earth.
Investing Articles

Down 49% and 57%, is it time to buy SpaceX and Rocket Lab for my ISA?

Space stocks have taken a huge hit in the last month or so and Edward Sheldon's wondering if it’s time…

Read more »

White female supervisor working at an oil rig
Growth Shares

Oil back at $100 is great news for this FTSE 100 stock

Jon Smith explains why the move higher for oil over the past couple of weeks can act as a benefit…

Read more »

many happy international football fans watching tv
Investing Articles

By July 2027, the JD Sports share price could go from 88p to…

The JD Sports share price has been sprinting lower for years now. What could spark a turnaround in this dirt-cheap…

Read more »

Jumbo jet preparing to take off on a runway at sunset
Investing Articles

Rolls-Royce vs SpaceX: which aerospace giant is dominating the stock market in 2026?

SpaceX may be dominating headlines for now, but is it a better long-term option than one of the UK stock…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Lloyds shares seem unstoppable — but what do investors need to watch out for?

Lloyds' shares seem to be on an unstoppable march back to their former glory. But what do investors need to…

Read more »