We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Boohoo share price is below 300p. Is now a buying opportunity?

The Boohoo share price has fallen in 2021 so far. So should I buy now? Here I look at the pros and cons for investing in the online retailer.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Boohoo (LSE: BOO) share price is currently trading below 300p. In fact, the stock hasn’t delivered a great return so far this year. Since the beginning of 2021, it’s down 18% but over the last 12 months, the shares have increased by almost 10%.

What does this mean? Well, I only have to look at the share price chart to see that there has been a lot of volatility. Despite this, the Boohoo share price trades on an expensive valuation, with a current price-to-earnings (P/E) ratio of 32x.

Should you buy Boohoo Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

So is now a buying opportunity? Well, I’m still steering clear of the stock as I do have some concerns.

Bull case

The pandemic has only accelerated online shopping. And this has clearly worked in Boohoo’s favour. The retailer continues to deliver strong sales as seen from its quarterly trading statement last month.

What the company does well is sell fast fashion to a young demographic. It can react to changes in trends quickly, which has helped it grow rapidly. It made a good and relatively low-risk move by acquiring the non-store operations of Debenhams, Dorothy Perkins and Wallis.

These brands should expand Boohoo’s current customer base and allow it to scale up quickly. So far it’s progressing well in integrating these into its platform, which should start to pay off.

It has a strong balance sheet and last reported a net cash position of £199.1m. This is down from the year-end due to the company’s investment across its offices and infrastructure. But it’s encouraging to see that it’s spending capital to fuel the next stage of its growth.

Bear case

I have some concerns though. The Boohoo share price is trading on a high valuation, which means that it’s going to be sensitive to any negative news. The stock could fall further if it sees a slowdown in sales.

Some developments could have either a positive or a negative impact. Physical shops have now opened in the UK and people are socialising. This could dent its revenue going forward, but the fact that people are socialising could encourage them to buy more of its products. The company is also ramping up its expansion especially in the US. That could be good news, but it could hit profitability if plans don’t remain on track.

My other concern is its governance. Following on from its supplier scandal, it has been pulling out all the stops to polish its reputation. It has published its UK supplier list and expects to release the global version in September. Other moves include introducing new processes and additional audits.

While this is all well and good, the damage will take more than this to resolve. As a long-term investor, I’m looking for quality of corporate governance on a consistent basis. Not just some of this and a little bit of that. I also can’t help but feel that some other skeletons could come out of the closet, which could hit the Boohoo share price.

My verdict

I don’t think the shares are a good buying opportunity even though they’re trading below 300p. But the stock is certainly on my watch list as I’d like to see further evidence that its governance issues have been resolved once and for all.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »