We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Deliveroo share price is rising. Should I buy?

The Deliveroo share price has recently been surging. This Fool takes a closer look at why this is and whether she should buy now.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It was only a few months ago that the Deliveroo (LSE: ROO) initial public offering, or IPO, was being dubbed as the worst in London’s history. But more recently, the stock has been rising. In fact, over the past month the Deliveroo share price is up 25%.

So are things beginning to turn around? Well one thing is for sure, some uncertainty surrounding the company has been lifted. If there’s one thing I’ve learnt about stocks, is that the market doesn’t like ambiguity. But I’m not a buyer just yet and Deliveroo shares still remain on my watch list.

Should you buy Deliveroo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Uncertainty

One thing that was preventing the Deliveroo share price from rising was the employment status of its riders. But as my fellow Fool, Edward Sheldon, has pointed out, a UK court has ruled the company’s couriers as self-employed.

Naturally, the shares surged on the back of this news as it avoids a headache for Deliveroo. It’s worth noting here that if the riders were considered employees it would mean higher costs for the food delivery company. 

Let’s not forget what happened with Uber, when Britain’s Supreme Court ruled that a group of its drivers were workers rather than self-employed. This led to speculation as to how this would affect other companies with similar business models.

Now that this uncertainty has been removed for Deliveroo, it’s one less obstacle for the firm. And a reason why the Deliveroo share price has been rising recently.

Other reasons

But I don’t think this is the only reason why the shares have been surging. The company delivered an impressive set of results for the first quarter of 2021. Deliveroo also announced in April its grocery partnership with Waitrose.

This is a vital part of Deliveroo’s expansion strategy across the UK. So far the sale of Waitrose products through the food delivery company has proved popular. And it’s also helping to attract new and younger customers. It’s a win for both Deliveroo and Waitrose so far.

Would I buy now?

While the recent news is positive, I’ll just be monitoring the Deliveroo share price as I do have some concerns.

The first one is that the company faces fierce competition from the likes of Uber Eats and Just Eat. Customers are fickle and want value. It’ll have to distinguish itself from its competitors and I personally don’t think it’s there yet.

The second one is that Deliveroo is not generating any profit yet. A loss-making company isn’t necessarily a bad thing but the firm has to have a clear route to profitability. I’ve yet to see this. Especially when it has highlighted the uncertain outlook over the coming months, with the timing and the easing of Covid-19 restrictions being lifted. 

Even the firm has stated that it “expects the rate of growth to decelerate as lockdowns ease, but the extent of the deceleration remains uncertain”. Personally, I’m uncomfortable with this uncertainty and so I wouldn’t be a buyer of the stock just yet.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended Just Eat Takeaway.com N.V. and Uber Technologies. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

Investec vs Aberdeen: which is the better income stock to buy?

Aiming to boost the average yield of his income portfolio, Mark Hartley's looking for new income stocks to buy on…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

Down 41% since January, this quality S&P 500 stock is stinking out my ISA

The tide's turned against this S&P 500 robotics stock. Is it time to dump it? Or is there a no-brainer…

Read more »

GSK scientist holding lab syringe
Investing Articles

By mid-2027, analysts expect £6,000 in GSK shares to be worth…

GSK shares are currently trading almost 20% below their 2026 highs. Is there potential for a rebound over the next…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Up nearly 1,400% in 5 years! But are Rolls-Royce shares still secretly undervalued?

After skyrocketing, Rolls-Royce shares are now near an all-time high, but could the engineering giant still have more room to…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

By mid-2027, analysts expect £5,000 in Barclays shares to be worth…

Barclays shares have outperformed the FTSE 100 by a wide margin over the last year. And City analysts expect to…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Near 5-year lows, here’s what the experts say about the Diageo share price

Ben McPoland's questioning his sanity after investing in Diageo. Where do institutional analysts see its share price heading over the…

Read more »

British Airways cabin crew with mobile device
Investing Articles

Up 165% but still with a P/E of 7.9. Is the IAG share price a generational bargain?

The IAG share price has been on fire for the last two years, delivering some of the biggest returns in…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Here’s the latest Vodafone share price forecasts for 2027

Up 35% in 12 months, the Vodafone share price is beating the stock market right now, but can this momentum…

Read more »