We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

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How I’d find top stock picks at cheap prices for December

Unearthing top stock picks that trade at cheap prices could be a profitable move in the long run, in my view. Here’s how I’d go about finding them.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Looking for top stock picks to buy at cheap prices could be a worthwhile use of an investor’s time. It may enable them to unearth high-quality businesses that have been overlooked by other investors. It may also mean that their holdings have greater scope for capital growth than the wider stock market.

As such, by comparing companies to their sector peers, focusing on their track records and considering their long-term growth strategies, it is possible to find the most attractive buying opportunities at the present time.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Comparing top stock picks with their peers

Identifying top stock picks could be made easier through a comparison between a company and its peers. This may provide guidance to an investor in areas such as a company’s market position and how stable its financial performance could be in future. It may mean that an investor can find the strongest businesses in a sector that have the widest economic moats. Such companies may be able to capitalise more easily on the sector’s long-term growth prospects.

Furthermore, an investor may be able to identify which companies offer the best value for money on a relative basis. For example, two companies in the same sector may have very different financial positions and the sizes of their economic moats may differ greatly. However, they may trade at the same valuations. This could mean that the stronger of the two companies is among the best top stock picks on a long-term basis.

Changing strategies for the long run

As well as comparing companies to their peers, analysing past performance may help an investor to unearth today’s top stock picks. The current economic environment and its outlook are very uncertain. Therefore, assessing how a company has previously adapted to similar conditions could act as a guide as to how well they may cope with a difficult 2021. If they have been able to adapt their business model to embrace change in the past, they may be worthy of a premium valuation.

Furthermore, considering a company’s strategy may provide an insight into how its future financial performance may change. For example, analysing recent investor updates and annual reports may act as a guide to determine whether a company has the right strategy to improve its financial performance. It may be taking too many risks, or not enough risks, to gain a greater competitive advantage over its peers.

A long-term approach

Of course, today’s top stock picks may take time to produce high returns. However, by comparing their prices with historic averages, as well as those of similar companies, it is possible to determine which stocks have the most appealing long-term capital appreciation potential. Over time, they could offer the most appealing prospects of outperforming the stock market.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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