We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

These investing techniques are why Warren Buffett is so highly regarded

Jay Yao explains how he would follow one of the best investors of all time, Warren Buffett, in the growing technology sector

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Warren Buffett is one of the greatest investors of all time. Through smart bets, Buffett has become one of the richest people in the world. He has also donated billions to charity in the process. 

Buffett’s career has seen a number of big successes, ranging from his company, Berkshire Hathaway, buying a considerable part of Coca-Cola, to buying all of insurer Geico.

Should you buy Apple shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Given Warren Buffett’s history, here are three investing techniques and strategies that make him so highly regarded and they all relate to his Apple (NASDAQ: AAPL) stake. 

Warren Buffett’s Apple purchase

Although he isn’t best known for buying tech company shares, Berkshire Hathaway famously has made tens of billions of dollars on the purchase. 

The company initially bought some shares of Apple through the decision of one of his lieutenants in 2016. Later, Warren Buffett himself made the decision to buy Apple for Berkshire Hathaway in a big way. As a result of his purchases and Apple’s stock rise, Apple is one of his company’s largest holdings. In fact, Berkshire Hathaway’s Apple stake was worth $91.3bn around the middle of this year. 

So what does this show us? 

First, I think it shows how Warren Buffett is willing to adjust. Given the new digitally interconnected landscape, value investing in old industry isn’t the only path to success these days. Investing in technology companies with attractive growth potential, competitive advantages, and great management can also work. 

Second, it reinforces Buffett’s quote belief that “it’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.At the time of his purchase, the stock wasn’t seen as ‘cheap’ in many investors’ eyes. Before Buffett bought the stock, Apple had already been on something of a tear from the time when the company launched its wildly successful iPhone. 

Future trends

Third, I think it shows how Warren Buffett is smartly positioning his portfolio to take advantage of potential future trends. 

In terms of future trends, many analysts think 5G and AI will be key. Indeed, according to ABI Research, market data suggests 5G/AI will lead to the creation of around $3.1trn worth of annual value in 2025. Of that amount, 41% could be driven by direct sales from the 5G value chain, which includes consumer subscriptions. 

Given that Apple now sells 5G phones, the company is well positioned to take advantage of the trend, in my view. As AI advances and as 5G proliferates, I also think Apple could make even more money from its App Store. That could happen as developers create new apps that take advantage of those technologies. 

In terms of potentially benefiting from Buffett’s strategies, I’d follow him by investing in Apple and holding for the long term. I wouldn’t buy Apple in isolation, however. I’d also buy the basket of ‘S&P 5’ stocks aside from Apple — including Amazon, Microsoft, Alphabet, and Facebook — and holding for the long term.

Although regulation could be a headwind, I think these collective stocks could still do well. I believe the collective stocks benefit from positive long-term trends. 

Jay Yao has no position in any of the shares mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. The Motley Fool UK owns shares of and has recommended Alphabet (A shares), Alphabet (C shares), Amazon, Apple, Berkshire Hathaway (B shares), Facebook, and Microsoft and recommends the following options: long January 2021 $200 calls on Berkshire Hathaway (B shares), short January 2021 $200 puts on Berkshire Hathaway (B shares), long January 2021 $85 calls on Microsoft, short January 2021 $115 calls on Microsoft, short January 2022 $1940 calls on Amazon, long January 2022 $1920 calls on Amazon, and short December 2020 $210 calls on Berkshire Hathaway (B shares). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »