We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The market crashes! Is now a good time to buy FTSE 100 shares for my ISA?

Should I invest now or hold a pile of cash for a while? Anna Sokolidou tries to answer.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

We live in weird times. The coronavirus pandemic, the lingering Brexit uncertainty, and Fitch’s downgrade of the UK’s sovereign debt frighten investors. Many people are panicking but others are looking for an opportunity to invest. For this latter group, the key questions now are ‘What to buy?’ and ‘How to find the stock market bottom?’. 

External shocks

The coronavirus pandemic is the focus of attention for media and individual investors. The human toll is staggering, and is stretching medical support to the breaking point. Crucial efforts to limit the spread of the virus are having a dramatic effect on the world’s economy. This translates into lower earnings for the UK’s FTSE 100 companies.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Finding the bottom

Some experts already call this crisis “the great cessation” and believe that it could be brief but very deep.

Goldman Sachs’ Jan Hatzius estimates that Europe’s GDP in the second quarter will decline by a shocking 38% on an annualised basis. However, the timing of the recession very much depends on the spread of the virus. Some time also has to pass before we see how effective policymakers’ actions to support the economy turn out to be.

Hatzius’s colleague David Kostin still thinks the S&P 500 could end this year 19% above the current level. Still, in the coming weeks, stock investors will experience short-term pain because the market has not yet hit bottom.

JP Morgan’s analysts think that appropriate monetary and fiscal measures, as well as the massive stock market sell-off, almost guarantee a massive stock market rally. In their view, it has just started. Yet, in JP Morgan’s opinion, some risk assets, such as oil securities, might plunge further.

Choosing good quality assets

I would buy great companies with solid fundamentals now, provided they are on sale. As Warren Buffett once famously said, “it’s only when the tide goes out that you discover who’s been swimming naked.” This means that a crisis is often a litmus test for affected businesses.

Thus, the 2008 recession was a moment of truth for banks. The largest and most important financial companies were saved by government. Lloyds and the Royal Bank of Scotland were the major recipients of the UK government’s help.

Survival of the fittest

It seems to me that 2020 will be a similar moment of truth for oil companies. They are so cheap now because of coronavirus travel restrictions and the oil price war between Saudi Arabia and Russia.

The largest profitable companies with sound balance sheets and solid cash flow statements are likely to survive on their own. In the worst case scenario, governments would intervene to save them. The smallest loss-making companies, however, may well go bankrupt. Once this panic is over, the largest companies would recover and flourish, helped by the loss of competitors.

Anna Sokolidou does not hold any positions in any of the companies mentioned in this article. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »