We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

These are the most popular stocks among ISA millionaires in 2019

If you want to become an ISA millionaire, it pays to examine how those who have already succeeded did it.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

There are around 250 investors in the UK with at least one million pounds in their ISAs. But does it require a special kind of genius to achieve that feat, or could ordinary folk like you and me achieve it?

One way to find out is to take a look at what millionaire investors put in their ISAs. I can tell you straight up that they don’t leave much of their investments in cash. At the lousy rates on offer from Cash ISAs, you’d have to live a very long time to accumulate a million. Even then you’d stand a big change of losing out to inflation.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Shares

No, according to Interactive Investor, their average ISA millionaire has 59% of their investments in individual company shares. That’s less than I would have guessed, but I’m buoyed by the fact that a further 23% is in investment trusts.

Pooled investments can spread risk and make choices easier, but with open-ended investments like unit trusts, there’s a potential conflict of interest. Investors hand over their cash to be managed by a company’s experts, but those experts are employed to maximise the profits of the owners rather than investors.

But I like investment trusts, because they work in a way that means no conflict of interest between investors and owners. If you want in, you don’t hand over cash to be managed, you just buy the shares. That way, investment trust investors are its owners.

Millionaire ISA investors have only around 7% of their cash in unit trusts, so it seems the investments we like best here at The Motley Fool are the same ones that the most successful investors favour.

Companies

Which individual company shares do they hold? The top five held by Interactive Investor millionaires are all FTSE 100 shares. They are Royal Dutch Shell, GlaxoSmithKline, Lloyds Banking Group, Aviva and Legal & General.

Of those, I own shares in Aviva and Lloyds, and Shell and GlaxoSmithKline are on my top to-buy list. Maybe there’s millionaire hope for me yet.

It’s also interesting to see they are all big dividend shares, with forecast yields ranging from GlaxoSmithKline’s 5% to Aviva’s 7.9%. The average yield of the five is 6.14%, and reinvesting that level of cash every year can soon add up… to a million, it seems.

Thinking alike

Four out of those five are among the 10 most popular FTSE 100 shares among ISA investors in 2019 too, with only GlaxoSmithKline not making the list. But Barclays is in there alongside Lloyds, and Standard Life Aberdeen joins the two insurers.

All five of Interactive Investor’s top millionaire selections made Hargreaves Lansdown’s top 10 in 2018 too, with Unilever an addition that I like a lot. Unlike most of the rest, Unilever isn’t a big dividend payer, with a forecast yield of only 3.3%. But its dividends are progressive and very reliable, and Unilever has delivered cracking total returns over the long term.

Secret

So what’s the secret to learn here? Really that there’s no big secret, and the success of ISA millionaires is down to what we at The Motley Fool (along with many top investors) have been preaching for years…

Put your money into top quality stocks, reinvest all your dividends… and wait.

Alan Oscroft owns shares of Aviva and Lloyds Banking Group. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended Barclays and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »