We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is SSE a buy for its 7% dividend yield?

SSE plc (LON: SSE) currently has a dividend yield of 7%, but just how safe is the payout?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

With a dividend yield of 7%, shares in ‘Big Six’ energy company SSE (LSE: SSE) look pretty tempting to income-hungry investors. Everyone loves high income, but just how safe is the dividend?

Forward guidance

Encouragingly, the company has set out its dividend plans for the next five years, ahead of the planned spin-off of its household energy supply and services business. Following a 3.7% increase in its dividend to 94.7p per share for the 2017/18 financial year, SSE expects to raise it again this year, by 3% to 97.5p, representing dividend growth which is broadly in line with expectations for RPI inflation.

Should you buy SSE shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

And following the planned merger of its retail supply business with Npower and its subsequent spin-off, SSE plans to re-base its dividend payout to 80p per share in 2019/20, before returning to dividend growth which will keep pace with RPI inflation in the three following years to March 2023.

Clarity on the dividend should give investors a great deal of certainty about its medium-term income outlook, but its longer-term prospects needs to be viewed in context of the challenging trading conditions in the sector.

Challenges remain

There’s still a great deal of political and regulatory uncertainty which is holding back a re-rating in its shares, and earnings will likely come under pressure from the impending introduction of the government’s energy price cap and ongoing competitive pressures in the industry.

What’s more, there are growing concerns about the capital expenditure needed for its regulated energy networks business. For some time now, SSE has struggled to generate sufficient free cash flow after dividends to fully cover the investment needs for the regulated parts of the group, but going forward, that could become even harder following the spin-off of its cash-generative retail supply business.

Still, SSE is not in any imminent danger. The company maintains a solid investment-grade credit rating and expects net debt and hybrid capital to peak at around £10bn, before falling back towards £9bn by 2023. With this in mind, SSE should have enough financial flexibility to weather the challenges without great concern.

Different strategy

Meanwhile, smaller rival Telecom Plus (LSE: TEP) has adopted a different strategy to deal with the competitive pressures in the retail energy market. It’s looking at cross-selling opportunities to bundle together various products and services, in a similar way to the so-called quad-play packages that are becoming more prevalent in the telecommunications market.

Together with supplying energy, phone and broadband to households, the company is expanding into the home insurance and replacement boilers market. It recently acquired a 75% stake in Glow Green, a fast-growing supplier and installer of domestic gas boilers and warranty and care plans.

Competitive edge

With a growing product offering, Telecom Plus is a unique integrated multi-utility which seeks to gain an edge in an increasingly competitive market. The one-stop shop approach has been shown to be an effective tool to increase sales and reduce churn rates in the telecommunications market, so this strategy could deliver significant growth in the long term.

In the nearer-term, things look upbeat too, with the group expected to deliver continued growth in customer and service numbers. City analysts expect the dividend to increase to 50.3p this year, giving the stock a forward dividend yield of 4.8%.

Jack Tang has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

Here are 3 factors I assess when considering stocks with a high dividend yield

A dividend yield acts like a siren's call to investors, luring them in with cash promises. But is any trouble…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Down 14% since May, are the glory days over for Nvidia stock?

Could a recent stock price fall be the canary in the mine for what might happen to Nvidia if the…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what the experts said about Rolls-Royce shares 5 years ago…

Five years ago, the consensus view of Rolls-Royce shares was Hold. What does that tell investors looking for the UK’s…

Read more »

Investing Articles

Here’s how much £10,000 put into the FTSE 100 a year ago has earned – with and without dividends

How well has the UK's index of 100 leading shares done over the past 12 months. Our writer digs into…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Near 5-year highs, here’s what the experts are saying about the Lloyds share price

Analysts have been steadily raising their Lloyds share price guidance all year, as the bank has been going from strength…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Growth Shares

Near 2010 highs, here’s where the experts think the BP share price could go next

Jon Smith explains why the future looks bright for the BP share price, but flags up its sensitivity to oil…

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

Down from a 5-year peak, here’s how high this expert thinks BT shares could soar

This recent analyst upgrade suggests BT shares could climb 50% or more. And although not everyone is so upbeat, targets…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

With millions to spare, Nick Train is piling into this FTSE 100 stock up 4,300%

A 100-year old investment trust from the FTSE 250 is planning to load up on of this barnstorming FTSE 100…

Read more »