We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How risky are shares?

Risk is relative: cash has its drawbacks, too.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

How risky are shares? Ask the apocryphal man or woman on the Clapham omnibus, and you’ll probably get the answer ‘very risky’.
 
Regulatory bodies perpetuate this view, mandating the issuing of various warnings to consumers who considering stock market-based investments in pension and savings products.
 
And of course, they’re right. Yes, you may not get back the amount that you invested.
 
But that isn’t to say that you won’t get back the amount that you invested – or, indeed, that cash is better, or safer.

Negative real returns

The problem with cash is simply stated.
 
Ever since the Bank of England reduced Bank Rate to 0.5% in March 2009, interest-paying cash savings accounts have generally paid less than the rate of inflation.
 
Meaning that your effective real rate of return – after taking inflation into account, that is – is less than zero.
 
Put another way, in terms of purchasing power, then it’s been an absolute certainty that savings accounts result in you getting back less than you put in.
 
But I don’t see the regulators pointing that out. Do you?
 
Moreover, over the long term, studies such as the prestigious annual Barclays Equity-Gilt series repeatedly show that the stock market does deliver an inflation-beating rate of return.
 
And, what’s more, one that is higher than that obtained from cash savings, even ignoring the period since March 2009, when rates were slashed following the credit crunch.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

9% a year

So, what exactly is this risk that you, me, the financial regulators, and the man and woman on the Clapham omnibus all feel that shares possess?
 
Well, it’s very real. For one thing, share prices go up, and share prices go down. And if you absolutely have to sell a share, and the price is less than you paid for it, then you’ll get back less than you put in.
 
But that’s only if you have to sell the shares. If you don’t, then the current share price is largely irrelevant. And – over the long term – shares tend to rise in value.
 
As I write these words, the FTSE 100 index is at around 7,400. And 30 years ago, it was around 1,700 – a growth rate of just over 5% a year.
 
And that’s ignoring dividends, of course. On a total return basis, with dividends reinvested, the overall return would have been nearer to 9%.

From market to shares

And yet – to repeat – we all know that shares are risky, and that in theory, if we did have to sell a particular share, the possibility remains that we might be doing so at a loss.
 
Because while I’m quoting figures showing what the FTSE 100 has achieved, the FTSE 100 index is made up of a hundred individual shares – the market’s largest, and theoretically safest shares, but individual shares nonetheless.

So how do we avoid the risk that our shares might do worse than the market average? (And hopefully, of course, improve the odds that they will do better than the market average.)

Be picky about your picks

In fact, imposing a few straightforward investing disciplines on your share-buying decisions can do a lot to tip the odds in your favour.
 
Which disciplines? Try these, to start with:

  • Spread your risks: hold several shares, rather than one or two. Aim for a portfolio, not a handful of picks.
  • Spread your risks (again): diversify. Don’t over-concentrate in a few chosen sectors, no matter how much you think they’ll out-perform. Diversify.
  • On the whole, large companies are safer than small ones. All things being equal, the first 50 shares in the FTSE 100 will be more resilient than the second 50 shares.
  • Avoid companies with high levels of debt.
  • Avoid over-paying: if shares that are too cheap are risky, so too are shares that are too expensive. Look at the share price chart; think about valuation measures such as the price-earnings ratio.
  • All things being equal, companies with lots of customers are safer than companies with just a handful of customers.

More on Investing Articles

Diverse group of friends cheering sport at bar together
Investing Articles

3 shares to consider buying for the 2026 World Cup

The 2026 World Cup could throw up some lucrative opportunities for investors. Here are three shares to consider buying for…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Is the SpaceX IPO the best growth stock opportunity in a generation?

How about a mix of space exploration, satellite communications, and artificial intelligence? That's what SpaceX stock is all about.

Read more »

Red lorry on M1 motorway in motion near London
Investing Articles

No longer just a grocer: here’s how a shift in strategy could help Tesco shares hit new highs

Mark Hartley looks into the strategic data-driven transition that's helping Tesco become more than just a grocer, and could send…

Read more »

Middle-aged black male working at home desk
Investing Articles

British American Tobacco’s share price slumps 4%! How’s that happened?

British American Tobacco's share price has sunk today, making it the FTSE 100's worst performer. Is it time for dip…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

7.5% yields! Here are 2 very different dividend stocks to consider buying in June

Dividend stocks can be great investments, but they’re not all the same. Stephen Wright outlines two for passive income investors…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Takeover talk! But how much is a £10,000 investment in easyJet shares 5 years ago worth today?

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Up 41% in 12 months are Barclays shares still worth buying?

Andrew Mackie explores Barclays shares and argues the market may still be valuing the bank using an outdated playbook, despite…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

Why are ITM Power shares 69% off?

ITM Power shares are among the hottest UK stocks of 2026. So how come the share price is still down…

Read more »