We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Does 9% customer growth make Provident Financial plc a better buy than Lloyds Banking Group plc?

Do high margins and strong lending growth make Provident Financial plc (LON:PFG) a better buy than Lloyds Banking Group plc (LON:LLOY)?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Sub-prime banking group Provident Financial (LSE: PFG) said today that customer numbers at its main subsidiary, Vanquis Bank, rose by 9% to 1.55m last year. Higher levels of borrowing mean that this growth resulted in a 14% rise in customer lending at Vanquis during 2016.

Provident’s share price has risen by 190% over the last five years, during which its dividend has doubled. But the shares have taken a breather over the last year, and have fallen by 21% since peaking in December 2015.

Should you buy Lloyds Banking Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Today’s trading statement suggests that the group’s business remains on track. So has last year’s modest de-rating created a buying opportunity? Or should you opt for a mainstream alternative such as Lloyds Banking Group (LSE: LLOY)?

Strong lending growth

Provident Financial focuses on sub-prime lending through a mixture of doorstep lending, online loans, credit cards and car finance. All divisions of the business reported strong lending growth last year, with receivables rising by 12.3% during the first half of the year.

In a year-end trading statement this morning, the firm said it expects to report 2016 results “in line with market expectations,” with “each business meeting its internal forecast”.

This implies that this well-run business will report an adjusted pre-tax profit of £333.9m and earnings of 172.3p per share for 2016. That gives a 2016 forecast P/E of 16.5. No comment was made about the dividend, but consensus forecasts show a payout of 130.9p per share, giving a prospective yield of 4.6%.

Lending to customers with poor credit ratings usually carries high interest rates. Provident reported an annualised average margin of 32% for the first half of last year, making it far more profitable than mainstream banks.

Of course, Provident’s customers are also more likely to fall into arrears. With disposable incomes expected to come under pressure this year, this could become a bigger problem for Provident.

Notwithstanding this risk, I’d argue that Provident shares are a reasonable investment at current levels, if you’re happy with investing in this type of business.

Banking on Lloyds could be smart

Lloyds’ £1.9bn deal to acquire MBNA’s UK credit card business has put the bank on track to control 26% of the UK credit card market. That’s only just behind market leader Barclaycard.

The deal is intended to help rebalance Lloyds’ business so it’s less dependent on the slowing mortgage market. Another attraction is that credit card debt is generally very profitable. Lloyds expects to achieve a return on investment of 17% during the second full year after the acquisition.

However, while Lloyds expects the acquisition to add 3% to earnings per share during the first full year following the acquisition, that’s not until 2018. The outlook for 2017 is weaker, and analysts currently expect earnings per share to fall by 6.6% to 6.7p this year.

As a result, Lloyds’ stock looks quite affordable to me at the moment. The shares trade on a 2017 forecast P/E of 9.6, with a prospective yield for this year of 5.5%. At this level, I believe Lloyds could be an attractive income buy.

Roland Head owns shares of Barclays. The Motley Fool UK has recommended Barclays. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

Forget Rolls-Royce shares, this incredible penny stock is forecast to soar 762%!

Faron Pharmaceuticals shares are forecast to gain 762% in the coming 12 months, mimicking the recent performance of Rolls-Royce shares.

Read more »

Close-up of children holding a planet at the beach
Investing Articles

How to turn a £20,000 ISA into a £20-a-day passive income stream

Does earning regular passive income seem out of your grasp? Break it down to a simple, step-by-step plan, and it’s…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

3 UK shares tipped to soar 100% (or more) in the next 12 months

Mark Hartley assesses the growth potential of three lesser-known UK shares with optimistic broker targets. Could they double in value…

Read more »

Curtains, happy woman and thinking of future in home, planning and reflection of mindset with view. Window, smile and African girl with vision, ideas and dream for morning inspiration in living room.
Investing Articles

Up 36% in 3 months! Is this beaten-down FTSE 100 growth stock finally ready to rocket?

Sensing a bargain, Harvey Jones snapped up this growth stock whose shares have fallen by half. Suddenly things are starting…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

Up 147% with a 6%+ yield and dirt-cheap P/E – yet this FTSE 100 dividend stock still flies under the radar

Harvey Jones flags up an impressive UK-listed dividend stock that may have passed some investors by. What's driving its stellar…

Read more »

Mining truck in a coal open pit mine
Investing Articles

Forget SpaceX! 2 top growth stocks to consider buying in August

Hunting for growth stocks to buy? Ben McPoland spotlights a tech share from across the pond and another in the…

Read more »

Investing Articles

£1,500 buys 447 shares in this UK stock that’s trouncing the FTSE 100

The FTSE 100's up nicely in the past year, but my favourite growth stock from the FTSE 250 has blown…

Read more »

Electric cars charging at a charging station
Investing Articles

Is this $7 stock the next Tesla?

After skyrocketing over the past decade-and-a-half, everyone has heard of Tesla stock. But this $7 upstart is still under the…

Read more »