We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I would buy YouGov plc but sell Tungsten Corp plc

YouGov plc (LON:YOU) and Tungsten Corp plc (LON:TUNG) are chalk and cheese, says G A Chester.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Shares of YouGov (LSE: YOU) are trading modestly higher at 214p in early trading this morning after the company posted annual results ahead of consensus expectations.

There’s an accounting matter — a perennial concern for some investors — that I’ll come to shortly, but let me say at the outset that I believe YouGov is a quality business with tremendous growth prospects.

Should you buy YouGov Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Credible adjusted earnings?

Revenue for the year came in at £88m, 16% ahead of last year. Growth at the group’s higher margin data products and services businesses is racing ahead of the traditional market research division, and adjusted operating profit climbed 27% to £10.9m.

Adjusted earnings per share (EPS) increased 26% to 8.8p, but statutory EPS was just 3.3p. Behind this wide difference lies the accounting matter I referred to. To cut a long story short, YouGov’s always-elevated adjusted EPS reflects a high level of capitalisation of internally-generated intangible assets (an area open to manipulation), which may indicate over-aggressive or even fraudulent accounting in some cases.

However, in YouGov’s case, management is fairly transparent about its intangibles, I see no other ‘red flags’ to give me cause for concern, and I’m happy with the acid test of cash generation. For example, since YouGov started paying dividends during 2013, it’s distributed £2.9m in cash to shareholders, while cash on the balance sheet has more than doubled from £6.7m to £15.5m.

As such, I’m satisfied that valuing YouGov on its adjusted EPS is credible, and that the price-to-earnings ratio of 24.2 makes this an attractive buy for the level of growth on offer.

An undertaking of great advantage?

Shareholders of YouGov have enjoyed a rise in the company’s value from around £70m to £222m over the last three years. Investors in Tungsten (LSE: TUNG) have suffered almost the exact opposite.

Tungsten was founded in 2012 “to identify and acquire a company, business or asset within the financial services sector which could be grown into a business with a significant market presence in a segment with potential for sustainable long-term cash generation, return on equity and growth.”

A bit vague but nowhere near as vague as the enterprise which, during the South Sea Bubble of 1720, famously advertised itself to investors as “a company for carrying out an undertaking of great advantage, but nobody to know what it is.” Tungsten — by the time of its stock market flotation in 2013 — had at least lined up acquisitions of a lossmaking e-invoicing firm and a small bank, with the idea of transforming the former by offering invoice discounting through the latter.

Things haven’t gone well and the market value of the company has fallen from £225m at flotation to £68m at a current share price of 54p. Tungsten says it processes annual transactions worth over £133bn, including invoices for 70% of the FTSE 100. But it generated revenue of just £26m last year, of which a mere £194,000 came from invoice discounting. It made a loss of £28m for the second year running.

Unfortunately, in the absence of evidence that Tungsten is carrying out an undertaking of any greater advantage (to investors) than we’ve seen so far, I can only rate the shares a sell.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »