We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Happy Christmas (Austerity Is Over)

We’ve been through a lot. But it looks like the worst is past.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

So this is Christmas. Dark winter nights, cloudy days and biting winds. But despite the weather and in keeping with the season, there’s hope in the air rather than gloom.

The Credit Crunch calamity

When Labour left power, leaving behind that rather facetious but (with hindsight) pointedly correct note, the country was in a mess. Because there really was no money left.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The UK had gone on a spending spree, expanding the health service, benefits, the police, and dramatically growing the number of people going to university. These were all laudable aims. But the difficulty was that after the earthquake of the Credit Crunch, Britain couldn’t afford it.

Lehman was an incredibly disruptive event, leading banks that were previously making huge profits to lurch dramatically into the red. Northern Rock was wiped out. Royal Bank of Scotland just survived, and HBOS had to be rescued by Lloyds. The High Street was suffering and companies such as Comet and Woolworths went to the wall.

As people were spending less money, the profits of the supermarkets were also crunched. The share price of Tesco went into freefall. Fewer people were buying houses, so house prices tumbled and house builders were in the wars.

The stock market tanked, and hard-earned fortunes were hit. Make no mistake, this was a calamity of immense proportions.

With fewer companies making money, with higher unemployment and less consumer spending, the Government’s income dropped. Britain’s outgoings were far greater than our income.

Austerity is now ending

What does any family do when faced with this situation? They economise. And severely. Cue austerity. Since 2010 there have been cuts to services and to benefits, and a massive hike in taxes, with pensions and buy-to-let hit particularly hard. Make no mistake, it has been brutal.

But since 2010 we’ve had an election and we now have an economy, and a country, which is recovering strongly. Perhaps the most astonishing thing about this recovery is how jobs-rich and inflation-poor it has been. There are more jobs, more start-up companies and, with a little luck, the companies will be more profitable too. Which augurs well both for the country’s tax take and for the FTSE 100.

Today, for the first time since the Credit Crunch, it feels more like austerity is over. With falling commodity prices and zero inflation, many people feel wealthier and more secure. Unemployment is falling and employment is at record levels. Inflation is virtually zero, and wages are rising. House prices are still rising too and I see a recovery in stock prices on the horizon.

Importantly, the government is seeing a rise in its income and a fall in its outgoings. In a few years we hope to be in surplus. And I’m hopeful that the stock market of this newly resurgent country will also push ahead next year.

Happy Christmas. Austerity is over, if you want it. 

Prabhat owns shares in none of the companies mentioned in this article.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »