We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

RSA Insurance Group plc Surges 15% As Zurich Insurance Group Ltd Considers Bid

Shares in RSA Insurance Group plc (LON: RSA) are in-demand as a takeover from Zurich Insurance Group Ltd (VTX: ZURN) is on the cards

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

RSA (LSE: RSA) is among the top FTSE 100 gainers so far today after its insurance sector peer Zurich confirmed in an announcement that it is evaluating a possible offer for the company. This is clearly a major development for investors in RSA and, under takeover rules, Zurich will have until 25 August to make an offer for the company. Should it fail to do so, it will be unable to make an offer for at least six months.

Clearly, there has been discussion of the potential for takeovers within the insurance market in recent months, with a combination of low valuations and new rules regarding cash balances making diversification and mergers a more appealing prospect. And, in the last month, shares in RSA have gradually crept up from less than 400p to 450p prior to today’s announcement from Zurich.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Of course, on the one hand a takeover for RSA would be good news for the company’s investors. It is likely to mean a substantial premium to the company’s share price prior to today’s announcement and, for investors looking for a quick gain, this would be a dream scenario. However, for longer term investors, the company’s new strategy holds considerable promise and it could be argued that there is significant potential for further capital gains in 2016 and beyond without RSA being taken over.

In fact, RSA’s new management team, led by Stephen Hester, is doing a very good job of rationalising the business and shoring up its financial standing. As such, RSA is set to return to profitability in the current year and post earnings growth of 7% next year. This shows that the company is moving in the right direction and, with RSA trading on a price to book (P/B) ratio of just 1.16 even after today’s share price move, it appears to be very cheap at the present time. As a result, share price appreciation over the medium to long term appears to be very much on the cards without a bid.

Furthermore, RSA looks set to become an excellent dividend stock once more, with its shareholder payouts having the potential to increase at a rapid rate over the medium term. For example, it may yield only 2.1% after today’s share price rise but, with dividends being covered almost three times by net profit, there is tremendous scope for their rise moving forward. And, when earnings growth is also factored in, RSA could return to its status as a great income play in the years ahead.

Certainly, the fact that RSA is the subject of considerable takeover speculation shows that the company is turning its fortunes around after the accounting scandal and profit warnings that occurred in recent years. However, there could still be considerable value to be unlocked, which means that investors in the company seem to be in a win-win situation so that they stand to benefit whether a bid is made for the company, or not.

Peter Stephens owns shares of RSA Insurance Group. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Girl buying groceries in the supermarket with her father.
Investing Articles

If you’d put £10,000 into Tesco shares 5 years ago, how much richer would you be now?

Ben McPoland takes a look at how much 4,444 Tesco shares bought half a decade ago would have returned, including…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

My friend says this is the best cheap share in the market. Is he correct?

Jon Smith mulls a potential cheap share that could offer large returns but is a high-risk option given its recent…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

How much would you need to invest in FTSE 100 shares to target a £3,000 annual passive income?

Fancy thousands of pounds a year in passive income paid by blue-chip companies? Our writer explains some ins and outs…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

£5,000 invested in Lloyds shares just a year ago is worth this much today…

Lloyds shares have settled a bit after a magnificent five-year run, so is it all over? Upbeat forecasters think there's…

Read more »

Sun setting over a traditional British neighbourhood.
Investing Articles

Which UK stocks are investors overlooking right now?

Housing and home improvement stocks are out of favour with UK investors. But does that mean some top class stocks…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

Micron stock is down 9% from its highs. Should I buy the dip?

Micron stock has come down a little in recent weeks, despite the fact that brokers have been raising their price…

Read more »

Typical street lined with terraced houses and parked cars
Investing Articles

How much is needed in an ISA for passive income equal to the UK’s average mortgage repayment of £1,592?

There’s a dream scenario in which an ISA is producing enough income to cover the monthly payment on a typical…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

SpaceX stock just popped — should you consider buying it on Monday?

Harvey Jones says that SpaceX stock may be flying to the stars today, but Elon Musk's venture has just got…

Read more »