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                                <title>1 FTSE 100 recovery stock to buy today</title>
                <link>https://www.twelfthmagpie.com/2021/06/17/1-ftse-100-recovery-stock-to-buy-today/</link>
                                <pubDate>Thu, 17 Jun 2021 10:39:43 +0000</pubDate>
                <dc:creator><![CDATA[Paul Summers]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Cheap FTSE 100 stocks]]></category>
		<category><![CDATA[FTSE 100]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[Whitbread]]></category>

                <guid isPermaLink="false">https://www.twelfthmagpie.com/?p=225919</guid>
                                    <description><![CDATA[<p>A positive trading update and compelling growth strategy means Paul Summers remains bullish on this FTSE 100 (INDEXFTSE:UKX) stock</p>
<p>The post <a href="https://www.twelfthmagpie.com/2021/06/17/1-ftse-100-recovery-stock-to-buy-today/">1 FTSE 100 recovery stock to buy today</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
]]></description>
                                                                                            <content:encoded><![CDATA[<p>As a way of making money from the gradual reopening of the UK economy, <a href="https://www.twelfthmagpie.com/investing/2020/11/21/my-call-on-these-cheap-ftse-100-shares-has-been-right-so-far-i-think-theres-more-to-come/">I&#8217;ve long been positive</a> about the prospects of Premier Inn owner and FTSE 100 member <strong>Whitbread</strong> (<a class="tickerized-link" href="https://www.twelfthmagpie.com/tickers/lse-wtb/">LSE: WTB</a>). Today&#8217;s Q1 trading update suggests that this may have been the correct call. </p>
<h2>Trading &#8220;significantly ahead&#8221;</h2>
<p class="fp">Unsurprisingly, total accommodation sales in the UK remained far below what would normally be expected over a single quarter (-60.9%). Naturally, food and beverage sales weren&#8217;t great either, down 86% compared to what Whitbread was making in FY20 (the year <em>before</em> the pandemic). All told, total sales &#8212; including the contribution from Whitbread&#8217;s operations in Germany &#8212; fell 69.8%.</p>
<p>As scary as these figures initially seem, one does need to keep things in perspective. After all, the UK was still in lockdown for much of this time. Moreover, positive momentum at this FTSE 100 giant appears to be gathering pace.</p>
<p>In addition to stating that it had traded &#8220;<em>significantly ahead of the market</em>&#8221; in Q1, Whitbread commented today that it had seen &#8220;<em>encouraging trends</em>&#8221; since 17 May (Step 3 of Boris Johnson&#8217;s lockdown roadmap), by which time 98% of its hotels were open. In Germany, 19 of the company&#8217;s 30 hotels are now open. <span class="eq"> </span></p>
<h2>What next?</h2>
<p>Despite <a href="https://www.bbc.co.uk/news/uk-57464097">Boris Johnson&#8217;s decision to delay fully reopening England</a>, Whitbread said today that it would not be making any changes to its full-year guidance. The hotelier also said that it expected &#8220;<em>very strong</em>&#8221; leisure demand in tourist destinations over the summer. This largely positive outlook should be reassuring for holders, even if a recovery in <em>business</em> demand may not happen until the the autumn. It also goes some way to explaining the near-4% rise in the share price this morning. </p>
<p class="fw">As a longer-term investor, however, I&#8217;m more interested in Whitbread&#8217;s growth strategy. We&#8217;ve known for some time that the FTSE 100 member wanted to take advantage of rivals&#8217; relative instability during this tricky period. It comes as no surprise, therefore, that 10 new hotels were opened over Q1. This attempt to &#8220;<em>optimise</em>&#8221; its estate and snap up sites should stand it in good stead when normality returns. </p>
<p>The company&#8217;s plans for its German market are also compelling. Having added three new hotels over the last quarter, the FTSE member now has a pipeline of 73 sites in the country.</p>
<p>On top of this, Whitbread&#8217;s finances seem in good order. Net debt stood at £70.6m at the end of Q1, thanks in part to an accumulation of customer deposits. This has allowed the company to continue marketing investment to generate more visits to its website. </p>
<h2>My verdict</h2>
<p>Whitbread&#8217;s share price is still some way below where it stood pre-pandemic. While wary of becoming fixated on this target, it does suggest there&#8217;s quite a bit of upside remaining. </p>
<p>But there are downsides and ongoing risks too. Dividends, for example, are still to be restored. So, I&#8217;d steer clear of the stock for now if I were looking to generate income. Moreover, I can&#8217;t overlook the possibility that there could be more coronavirus-related crises in the months ahead. Despite its market-leading position, the £7bn cap will never be free of competition either.</p>
<p>Even so, I do believe this is the beginning of the end rather than the end of the beginning to Whitbread&#8217;s woes. As such, I&#8217;d still be happy to buy this FTSE 100 stock today. </p>
<p>The post <a href="https://www.twelfthmagpie.com/2021/06/17/1-ftse-100-recovery-stock-to-buy-today/">1 FTSE 100 recovery stock to buy today</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
<p><strong>More reading</strong></p><ul><li> <a href='https://www.twelfthmagpie.com/2026/07/01/with-a-yield-of-6-8-and-a-p-e-ratio-of-12-1-is-this-a-dirt-cheap-ftse-250-stock-to-consider/'>With a yield of 6.8% and a P/E ratio of 12.1, is this a dirt cheap FTSE 250 stock to consider?</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/will-spacex-nvidia-or-alphabet-be-the-first-10trn-stock/'>Will SpaceX, Nvidia, or Alphabet be the first $10trn stock?</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/up-95-this-ftse-100-stocks-outperformed-nvidia-over-the-past-year/'>Up 95%! This FTSE 100 stock&#8217;s outperformed Nvidia over the past year</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/with-a-9-3-yield-is-this-an-amazing-opportunity-to-consider-buying-dirt-cheap-taylor-wimpey-shares/'>With a 9.3% yield, is this an amazing opportunity to consider buying dirt-cheap Taylor Wimpey shares?</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/how-much-do-you-need-in-a-stocks-and-shares-isa-to-aim-for-375-a-week-in-retirement/'>How much do you need in a Stocks and Shares ISA to aim for £375 a week in retirement?</a></li></ul><p><em>Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes <a href="https://www.twelfthmagpie.com/help/disclaimer/what-does-it-mean-to-be-motley/">us better investors.</a></em></p>
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                                <title>Will the Whitbread share price recover in 2021?</title>
                <link>https://www.twelfthmagpie.com/2021/03/24/will-the-whitbread-share-price-recover-in-2021/</link>
                                <pubDate>Wed, 24 Mar 2021 11:13:26 +0000</pubDate>
                <dc:creator><![CDATA[Zaven Boyrazian, CFA]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[Whitbread]]></category>

                <guid isPermaLink="false">https://www.twelfthmagpie.com/?p=214455</guid>
                                    <description><![CDATA[<p>The Whitbread share price is up 55% in six months. Will the stock return to its pre-pandemic levels in 2021? Zaven Boyrazian investigates.</p>
<p>The post <a href="https://www.twelfthmagpie.com/2021/03/24/will-the-whitbread-share-price-recover-in-2021/">Will the Whitbread share price recover in 2021?</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
]]></description>
                                                                                            <content:encoded><![CDATA[<p>The <strong>Whitbread</strong> (<a class="tickerized-link" href="https://www.twelfthmagpie.com/tickers/lse-wtb/">LSE:WTB</a>) share price suffered tremendously in 2020. Throughout the first six months of the year, it lost nearly half its value as the pandemic wreaked havoc on the hospitality sector.</p>
<p>But following its interim results released last October, the Whitbread share price has been recovering. And has since increased by 55%. Is this a sign that the worst is over? Will it return to its pre-pandemic levels? And should I be adding the stock to my portfolio?Â </p>
<div class="tmf-chart-singleseries" data-title="Whitbread plc Price" data-ticker="LSE:WTB" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>

<h2>Whatâs going on with Whitbreadâs rising share price?</h2>
<p>Whitbread is an owner of both hotels and restaurants that generate 64% and 36% of revenue, respectively. It operates under multiple UK brands including, Premier Inn, Beefeater, Brewers Fayre, and several others. Unfortunately, these just happen to be some of the worst types of businesses to be heavily impacted by pandemic.</p>
<p>Its locations were forced to close multiple times throughout last year. So the company reported a 77% decline in revenue as well as a net loss of Â£153.7m. While this is obviously bad news, the interim report did reveal some promising trends that may explain why the Whitbread share price started to climb.</p>
<p>An independent report from PwC estimated that the UK hotel occupancy rate for 2021 will be around 55% and wonât return to pre-pandemic levels until 2023.</p>
<p>However, in the case of Premier Inn, while its average occupancy is around 50%, some of its <a href="https://investegate.co.uk/whitbread-plc--wtb-/rns/whitbread-interim-results/202010270700072576D/" target="_blank" rel="noopener">seaside and tourist area hotels are seeing levels closer to 80%</a>. Whatâs more, its newly established operations within Germany have experienced 32% growth in sales, even with all the lockdown restrictions in place.</p>
<p>Combining this performance with Whitbread’s successful rights issue that raised Â£1bn last year makes me believe the worst may have passed.Â </p>
<h2>Risks to consider</h2>
<p>Both Whitbreadâs hotel and restaurant businesses appear to be recovering based on quarterly performance. However overall, sales for both segments are still down by around 70% over the last nine months. The firm did raise a substantial amount of capital to see it through the remainder of the pandemic. But this may not be enough if the easing of lockdown restrictions is delayed, or if new health emergencies crop up in the future.</p>
<p>Another risk to consider is unrelated to the pandemic. The budget hotel industry is incredibly competitive, which limits Whitbreadâs pricing power.Â </p>

<h2>The bottom line</h2>
<p>Whitbread has a long road to recovery ahead, and I believe the share price has somewhat prematurely increased. Â However, I find the <a href="https://www.twelfthmagpie.com/investing/2021/03/10/whitbread-shares-heres-why-i-think-this-could-be-a-recovery-stock/" target="_blank" rel="noopener">strong performance from its German operations</a> encouraging. These international hotels appear to be a new source of growth that could propel the share price even higher than its pre-pandemic levels over the long term.</p>
<p>Personally, Iâm cautiously optimistic that Whitbreadâs share price will recover in 2021. But I would rather wait to see how the firm performs over the next few months before buying any shares for my portfolio. Therefore, the stock is staying on my watch list for now.</p>
<p>The post <a href="https://www.twelfthmagpie.com/2021/03/24/will-the-whitbread-share-price-recover-in-2021/">Will the Whitbread share price recover in 2021?</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
<p><strong>More reading</strong></p><ul><li> <a href="https://www.twelfthmagpie.com/2026/07/01/with-a-yield-of-6-8-and-a-p-e-ratio-of-12-1-is-this-a-dirt-cheap-ftse-250-stock-to-consider/">With a yield of 6.8% and a P/E ratio of 12.1, is this a dirt cheap FTSE 250 stock to consider?</a></li><li> <a href="https://www.twelfthmagpie.com/2026/07/01/will-spacex-nvidia-or-alphabet-be-the-first-10trn-stock/">Will SpaceX, Nvidia, or Alphabet be the first $10trn stock?</a></li><li> <a href="https://www.twelfthmagpie.com/2026/07/01/up-95-this-ftse-100-stocks-outperformed-nvidia-over-the-past-year/">Up 95%! This FTSE 100 stock’s outperformed Nvidia over the past year</a></li><li> <a href="https://www.twelfthmagpie.com/2026/07/01/with-a-9-3-yield-is-this-an-amazing-opportunity-to-consider-buying-dirt-cheap-taylor-wimpey-shares/">With a 9.3% yield, is this an amazing opportunity to consider buying dirt-cheap Taylor Wimpey shares?</a></li><li> <a href="https://www.twelfthmagpie.com/2026/07/01/how-much-do-you-need-in-a-stocks-and-shares-isa-to-aim-for-375-a-week-in-retirement/">How much do you need in a Stocks and Shares ISA to aim for Â£375 a week in retirement?</a></li></ul><p><em><a href="https://www.twelfthmagpie.com/author/zboyrazian/">Zaven Boyrazian</a></em><em> does not own shares in Whitbread.Â </em><em>The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes <a href="https://www.twelfthmagpie.com/help/disclaimer/what-does-it-mean-to-be-motley/">us better investors.</a></em></p>
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                                <title>FTSE 100 stock Whitbread still looks a great recovery play to me!</title>
                <link>https://www.twelfthmagpie.com/2021/01/14/ftse-100-stock-whitbread-still-looks-a-great-recovery-play-to-me/</link>
                                <pubDate>Thu, 14 Jan 2021 13:39:20 +0000</pubDate>
                <dc:creator><![CDATA[Paul Summers]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[FTSE 100]]></category>
		<category><![CDATA[gear4music]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[lockdown]]></category>
		<category><![CDATA[Travel & Leisure]]></category>
		<category><![CDATA[Whitbread]]></category>

                <guid isPermaLink="false">https://www.twelfthmagpie.com/?p=196182</guid>
                                    <description><![CDATA[<p>FTSE 100 (INDEXTFTSE:UKX) hotelier Whitbread (LON:WTB) isn't without risk, but Paul Summers thinks this battered share could still prove a great contrarian buy.</p>
<p>The post <a href="https://www.twelfthmagpie.com/2021/01/14/ftse-100-stock-whitbread-still-looks-a-great-recovery-play-to-me/">FTSE 100 stock Whitbread still looks a great recovery play to me!</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
]]></description>
                                                                                            <content:encoded><![CDATA[<p>Shares in FTSE 100 hotel giant <strong>Whitbread</strong> (<a class="tickerized-link" href="https://www.twelfthmagpie.com/tickers/lse-wtb/">LSE: WTB</a>) are on the front foot today. That&#8217;s despite it saying Covid-19 restrictions continued to make life very difficult for the hotel sector in its third quarter.</p>
<h2>Tumbling demand</h2>
<div class="news-article-content-body">
<div class="news-body-content">
<div class="ah">
<p class="fb"><span class="ew">Total UK accommodation sales tumbled a little over 55% in the 13 weeks to 26 November. Occupancy rates fell to 49.3%. </span><span class="ew">Then again, these headline numbers only tell half the story. Demand over the period has actually been quite variable.</span></p>
<p><span class="ek">Occupancy levels hit 58% in September, thanks to a bounce in demand in tourist spots. This carried on into October before <a href="https://news.sky.com/story/coronavirus-boris-johnson-confirms-new-three-tier-system-of-local-lockdowns-for-england-12102599">the introduction of the tier system</a> and the &#8216;firebreak&#8217; lockdown in Wales. </span></p>
<p>By November, things were getting tough again. <span class="ek">Occupancy levels slipped back to 35% </span><span class="ek">as a second national lockdown in England was enforced. Thanks to the huge rise in infections, demand in key cities such as London was particularly poor.</span></p>
<p class="fh"><span class="ek">Of course, since the end of the reporting period, the UK has both opened up and closed down <em>yet again</em>!  </span>At the time of writing, a third of the company&#8217;s hotels and all of its restaurants are closed following the third lockdown. </p>
<h2>FTSE 100 recovery play</h2>
<p>So, why are the shares up well over 5% today? There are a few reasons.</p>
<p>Despite the disruption caused by the coronavirus, the FTSE 100 member said that bookings in Q3 were ahead of the &#8220;<em>midscale and economy market</em>&#8220;. In other words, <em>Premier Inn</em> is doing better than its rivals and grabbing market share in the process.<span class="ey"> The suggestion from </span><span class="ec">CEO Alison Brittain that</span><span class="ek"> the hotel market should recover over the rest of 2021 may also have lifted investors&#8217; spirits.</span> </p>
<p>In addition to this, the company&#8217;s finances look far better than some FTSE 100 constituents. Whitbread had net cash of £40m at the end of 2020. If necessary, it also has access to a revolving credit facility of £900m and up to £300m from the UK Government.</p>
<p>Taking this on board, today&#8217;s rise doesn&#8217;t feel irrational. All told, I continue to regard Whitbread as a decent recovery play for those with time horizons of longer than a few months. </p>
</div>
</div>
</div>
<h2>Play on!</h2>
<p>Of course, if I&#8217;m looking for a <em>beneficiary</em> rather than a victim of the multiple lockdowns, I can look no further than online musical instrument retailer <strong>Gear4music</strong> (<a class="tickerized-link" href="https://www.twelfthmagpie.com/tickers/lse-g4m/">LSE: G4M</a>).</p>
<p>Back in November, I said that the company would <a href="https://www.twelfthmagpie.com/investing/2020/11/17/forget-the-ftse-100-this-uk-small-cap-share-is-up-400-since-markets-crashed/">continue to benefit from more people spending time at home</a> and that has proved to be the case. </p>
<p>At £52.2m, total sales were up 30% over the three months to the end of 2020. Overseas sales were a particular highlight, rocketing 51% higher than in 2019. UK sales rose 10% to £23m. What a contrast to Whitbread and other battered FTSE 100 stocks!</p>
<p>All told, gross profit rose 47% to £15.6m, leading the company to predict that earnings for FY21 would now be <em>ahead</em> of recently upgraded market expectations &#8220;<em>and not less than £16.5m</em>&#8220;. To put that in perspective, earnings for the last financial year came in at £7.8m.</p>
<p class="cl">Yes, this was a peak trading period and, yes, the shares are up over <em>500%</em> since the dark days of March 2020. However, as CEO Andrew Wass suggested this morning, the lifting of restrictions should see other parts of the business &#8212; relating to rehearsing and performance &#8212; doing well. </p>
<p>There could be some profit-taking ahead but I&#8217;d still back Gear4music to perform for investors over the medium-to-long term.</p>
<p>The post <a href="https://www.twelfthmagpie.com/2021/01/14/ftse-100-stock-whitbread-still-looks-a-great-recovery-play-to-me/">FTSE 100 stock Whitbread still looks a great recovery play to me!</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
<p><strong>More reading</strong></p><ul><li> <a href='https://www.twelfthmagpie.com/2026/07/01/with-a-yield-of-6-8-and-a-p-e-ratio-of-12-1-is-this-a-dirt-cheap-ftse-250-stock-to-consider/'>With a yield of 6.8% and a P/E ratio of 12.1, is this a dirt cheap FTSE 250 stock to consider?</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/will-spacex-nvidia-or-alphabet-be-the-first-10trn-stock/'>Will SpaceX, Nvidia, or Alphabet be the first $10trn stock?</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/up-95-this-ftse-100-stocks-outperformed-nvidia-over-the-past-year/'>Up 95%! This FTSE 100 stock&#8217;s outperformed Nvidia over the past year</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/with-a-9-3-yield-is-this-an-amazing-opportunity-to-consider-buying-dirt-cheap-taylor-wimpey-shares/'>With a 9.3% yield, is this an amazing opportunity to consider buying dirt-cheap Taylor Wimpey shares?</a></li><li> <a href='https://www.twelfthmagpie.com/2026/07/01/how-much-do-you-need-in-a-stocks-and-shares-isa-to-aim-for-375-a-week-in-retirement/'>How much do you need in a Stocks and Shares ISA to aim for £375 a week in retirement?</a></li></ul><p><em><a href="https://boards.fool.com/profile/psummers/info.aspx">Paul Summers</a> has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes <a href="https://www.twelfthmagpie.com/help/disclaimer/what-does-it-mean-to-be-motley/">us better investors.</a></em></p>
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                                <title>My call on these cheap FTSE 100 shares has been right so far. I think there&#8217;s more to come!</title>
                <link>https://www.twelfthmagpie.com/2020/11/21/my-call-on-these-cheap-ftse-100-shares-has-been-right-so-far-i-think-theres-more-to-come/</link>
                                <pubDate>Sat, 21 Nov 2020 08:13:05 +0000</pubDate>
                <dc:creator><![CDATA[Paul Summers]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Cheap FTSE 100 stocks]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[Dividends]]></category>
		<category><![CDATA[FTSE 100]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Travel & Leisure]]></category>
		<category><![CDATA[Whitbread]]></category>

                <guid isPermaLink="false">https://www.twelfthmagpie.com/?p=186458</guid>
                                    <description><![CDATA[<p>Paul Summers saw value in FTSE 100 (INDEXFTSE:UKX) shares Whitbread plc (LON:WTB) and ITV plc (LON:ITV) back in July and remains bullish on both. </p>
<p>The post <a href="https://www.twelfthmagpie.com/2020/11/21/my-call-on-these-cheap-ftse-100-shares-has-been-right-so-far-i-think-theres-more-to-come/">My call on these cheap FTSE 100 shares has been right so far. I think there&#8217;s more to come!</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
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                                                                                            <content:encoded><![CDATA[<p>Back in July, I suggested that shares in then-FTSE 100 broadcaster <strong>ITV</strong> (<a class="tickerized-link" href="https://www.twelfthmagpie.com/tickers/lse-itv/">LSE: ITV</a>) and Premier Inn owner <strong>Whitbread</strong> (<a class="tickerized-link" href="https://www.twelfthmagpie.com/tickers/lse-wtb/">LSE: WTB</a>) <a href="https://www.twelfthmagpie.com/investing/2020/07/27/looking-for-cheap-uk-stocks-to-buy-after-the-market-crash-id-start-here/">looked too cheap</a>. Since then, they&#8217;ve soared 45% and 35% respectively. I suspect there&#8217;s more to come, which makes me happy as I&#8217;m an ITV shareholder.</p>
<h2>Back in business</h2>
<p>The fact that ITV plummeted in value earlier in the year (and is now in the FTSE 250) wasn&#8217;t hard to fathom. Reduced advertising revenue coupled with no filming at its Studios arm motivated investors to run for the exits. Clearly, the <a href="https://www.bbc.co.uk/news/health-55016023">recent good news surrounding potential coronavirus vaccines</a> has improved sentiment towards most stocks in general. That includes ITV. </p>
<p>But it&#8217;s more than that. In its most recent update, CEO Carolyn McCall said the broadcaster had seen &#8220;<em>encouraging signs</em>&#8221; in both of its divisions. Advertising trends were recovering, with year-on-year Q4 numbers likely to be &#8220;<em>slightly up</em>&#8220;. Most (85%) of its productions had also resumed filming. Elsewhere, Britbox seems to be doing well enough. And the international rollout of the streaming service is &#8220;<em>on track</em>&#8220;.</p>
<p>Of course, there are still hurdles ahead. The second national lockdown will have undoubtedly hurt revenue and increased costs. And as things stand, there&#8217;s no guarantee that restrictions will be lifted on 2 December. With no dividends in sight, ITV is unlikely to be on many income investors&#8217; wishlists.</p>
<p>Even so, I think a lot of this negativity is priced in. Assuming earnings really do recover strongly next year, shares in ITV still trade on a forward P/E of just 9. That could prove a bargain once the £4bn-cap completes its digital transformation. Those perennial takeover rumours could also gather pace if it&#8217;s successful in attracting &#8220;<em>younger and harder to reach viewers&#8221; </em>to its channels.</p>
<h2>Growing market share</h2>
<p>Like ITV, Whitbread&#8217;s shares sank in March. They were hit by travel restrictions that impacted hotel bookings. Also like ITV, it&#8217;s benefited from a return of optimism to global markets.</p>
<p>Whitbread has also been boosted by a bullish call from investment banks Goldman Sachs. It thinks the company is well-positioned for a post-pandemic recovery given its focus on the domestic travel market. It has upgraded the stock to a &#8216;buy&#8217; from a &#8216;sell&#8217;. And the bank also suggested the FTSE 100 member has an opportunity to take market share from competitors.</p>
<p>I&#8217;m inclined to agree. Last month, CEO Alison Brittain said the company&#8217;s performance since reopening its hotels and restaurants after the first lockdown had been &#8220;<em>encouraging</em>&#8220;. Importantly, Whitbread was also continuing to trade &#8220;<em>ahead of the market</em>&#8220;, she said. Yes, it&#8217;s the biggest and best-known player in the UK, but that&#8217;s still a major achievement. </p>
<p>Thanks to its £1bn cash call earlier in 2020, the business is likely to weather the ongoing coronavirus storm better than rivals. A stronger balance sheet will also allow it to grow its presence in Germany more quickly. In fact, it announced the capture of &#8220;<em>up to 15 more hotels</em>&#8221; in the country last month. This brings its total network to almost 70.</p>
<p>Similar to other FTSE 100 stocks, Whitbread&#8217;s shares generate no income at present. For capital gains-focused value investors, however, there&#8217;s surely more upside ahead. Despite recent positive momentum, the shares are still nearly 30% lower in value than where they were at the start of 2020! I&#8217;m keeping an eye on this one.</p>
<p>The post <a href="https://www.twelfthmagpie.com/2020/11/21/my-call-on-these-cheap-ftse-100-shares-has-been-right-so-far-i-think-theres-more-to-come/">My call on these cheap FTSE 100 shares has been right so far. I think there&#8217;s more to come!</a> appeared first on <a href="https://www.twelfthmagpie.com">The Twelfth Magpie</a>.</p>
<p><strong>More reading</strong></p><ul><li> <a href="https://www.twelfthmagpie.com/2026/06/23/500-gets-617-shares-in-one-of-the-top-ftse-income-stocks-to-buy/">£500 gets 617 shares in one of the top FTSE income stocks to buy!</a></li><li> <a href="https://www.twelfthmagpie.com/2026/06/21/heres-how-to-invest-3600-in-uk-shares-to-target-a-7-dividend-yield/">Here&#8217;s how to invest £3,600 in UK shares to target a 7% dividend yield</a></li><li> <a href="https://www.twelfthmagpie.com/2026/06/06/should-i-buy-itv-shares-for-my-isa-ahead-of-the-2026-world-cup/">Should I buy ITV shares for my ISA ahead of the  World Cup?</a></li><li> <a href="https://www.twelfthmagpie.com/2026/06/04/with-dividend-yields-averaging-above-7-are-these-2-uk-shares-worth-considering/">With dividend yields averaging above 7%, are these 2 UK shares worth considering?</a></li></ul><p><em><a href="https://boards.fool.com/profile/psummers/info.aspx">Paul Summers</a> owns shares of ITV. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes <a href="https://www.twelfthmagpie.com/help/disclaimer/what-does-it-mean-to-be-motley/">us better investors.</a></em></p>
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