We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is the turnaround at Purplebricks a stock opportunity for 2021?

Why I’m tempted to pick up a few of the shares to hold for the long term to see if Purplebricks can succeed with its rebooted growth strategy.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Challenger estate agency business Purplebricks (LSE: PURP) is emerging with something it hasn’t seen before: earnings. The company’s troubled history has been characterised by big losses until now.

So, is it time for me to buy shares in Purplebricks to benefit from the turnaround under way? And will the business go on to become the disrupting growth story investors such as Neil Woodford always hoped it would become?

Should you buy Purplebricks Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Purplebricks’ improving finances

Today, the company reported on the six months of trading to 31 October. Revenue declined by 6% year on year. But there was an improvement in operating cash inflow before changes in working capital. The figure came in at £4.1m, which is a vast improvement on the £8.8m cash outflow suffered a year earlier. On top of that, Purplebricks posted earnings per share from continuing operations of 1p compared to a loss of 1p a year earlier.

The firm reported in July the disposal of its Canadian operations for cash proceeds of around £35m. And that completed the retreat from an ill-conceived international expansion programme. The move has “considerably strengthened” the cash position with net cash on the balance sheet increasing to almost £76m. That compares to a balance of £31m on 30 April.

I reckon the cash performance of the business works as a good indicator of its underlying health. And today’s news encourages me. The lack of borrowings and a healthy net cash position is one of the strengths of the investment proposition. I think it’s a decent platform upon which the company can build its future growth.

Meanwhile, the directors strengthened its leadership team recently with the appointments of new Chief Digital and Chief Marketing Officers. And there have also been other new hires “across the business” aimed at ensuring the company can deliver its “digital transformation program.” 

Purplebricks has been saying for some time that it‘s a technology-led estate agency business. The directors reckon there’s “clear evidence” customers are shifting towards apps and tech-based alternatives when shopping for a property. It seems Purplebricks is determined to be at the forefront of businesses adapting to changing patterns of consumer behaviour.

Exceeding expectations

Looking ahead, the company said there are reasons to remain cautious on the economic outlook. However, the directors expect adjusted EBITDA for the full year to “exceed the upper end of the current range of consensus.

Meanwhile, despite the pandemic, the trading environment for all estate agents appears to be buoyant right now. However, I’m a little cautious about the cyclical nature of the industry. And because of that, I reckon the company’s valuation looks quite full.

With the share price near 76p, the forward-looking earnings multiple for the trading year to April 2022 is around 33. That drops a bit if I account for the firm’s cash pile. I’m tempted to pick up a few of the shares to hold for the long term to see if Purplebricks can succeed with its rebooted growth strategy in 2021 and beyond.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

piggy bank, searching with binoculars
Investing For Beginners

Down 25% in a week and at 52-week lows, is this UK share now a bargain?

Jon Smith points out a UK share that has been beaten down recently, but could now be undervalued with an…

Read more »

Investing Articles

My favourite FTSE 100 growth stock jumped another 6% today but still trades at a 17% discount!

Harvey Jones is a massive fan of this growth stock and is thrilled to see its shares are climbing again…

Read more »

Elderly, couple hiking and bird watching with adventure outdoor, hike together and fitness for active lifestyle. Nature, trekking and senior man pointing and woman with binocular, freedom and travel.
Investing Articles

Here’s what £5,000 in a best-buy Cash ISA could be worth in July 2027

Harvey Jones says there are some decent Cash ISA rates on the market today but in the longer run stocks…

Read more »

British pound data
Investing Articles

Here’s a £20,000 ISA offering £1,320 a year in passive income

Ben McPoland highlights a five-stock portfolio that could generate a very attractive level of tax-free annual passive income.

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Dividend Shares

By July 2027, £8k paid into a Cash ISA could be worth this much…

Jon Smith explains the benefits of a Cash ISA, but talks through how the elevated reward from dividend shares could…

Read more »

Happy couple hiking together in mountains with backpacks
Investing Articles

Age 50 with £100k in a SIPP? Here’s what it could be worth by age 65….

Harvey Jones does his sums to show how a decent sum of money in a Self-Invested Personal Pension (SIPP) may…

Read more »

Joyful mature couple having fun together enjoying vacation on city street. Two retired older people enjoying time together during autumn holidays or weekend getaway
Investing Articles

How much would a 35-year-old need to save to retire early with a second income?

Mark Hartley details exactly how much second income a young investor could expect to earn from savings if they aim…

Read more »

photo of Union Jack flags bunting in local street party
Investing Articles

Here’s what £20,000 invested in the FTSE 100 in July 2025 is worth today…

Harvey Jones flags up just how well the FTSE 100 has done over the last year, and picks out a…

Read more »