We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

This stock market rally has further to run! I’m buying UK shares while they are still cheap

The FTSE 100 is now up 30% from its March low but I am still buying UK shares because I think this is just the start of the stock market rally.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The latest leg of the stock market rally has driven the FTSE 100 above 6,500 and some investors will be wondering whether they have missed the chance to buy cheap UK shares. Given that the index fell below 5,000 in March, that was clearly a better buying opportunity than today. But I’m not worrying about that. This is still a great time to invest.

I think there is a good chance the stock market could enjoy another big rally next year, and I want to be there when it does. That’s why I’m sizing up potential FTSE 100 targets today.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Investing is not a one-shot business. If you start early, you could be doing it for 30 or 40 years, and possibly longer. You will never buy at the exact bottom of the market, so forget where the FTSE 100 stood six months ago. That moment has passed. I think this stock market rally has much further to run.

I’d buy FTSE 100 shares today

Most people agree that 2021 has been a dismal year for the stock market. In the short run, that is true. Despite the rally, the FTSE 100 is still around 1,000 points lower than at the start of the year. On the other hand, the crash has give long-term investors a great chance to snap up shares at greatly reduced prices. I invest a regular monthly sum and my spring and summer contributions are already worth a good deal more.

Brave and forward-thinking investors who took advantage of the crash in March could be sitting on a 30% gain. That is why we at The Motley Fool urge investors to buy shares when markets crash. History shows they rarely stay down for long, and the early stages of a stock market rally are often the most lucrative.

I’m gearing up for the next stock market rally

The new Covid-19 vaccines are game-changers. Let’s assume for a moment that the government somehow avoids botching the rollout programme. If it does, the country could explode out of the blocks next year.

I don’t want to underplay the social and economic damage, and the trauma facing those approaching Christmas in fear of their jobs. The 2020 recession is the fastest and deepest in 300 years, and millions have been hit hard. Yet this is different to the financial crisis. The recession was artificial, mandated by the government lockdown. If the vaccine does set us free, stock markets could rally at speed.

People will hit the pubs, gorge themselves at restaurants and besiege airports. They will do everything they can to get their old lives back, because they are tired of being stuck at home. If I am right, the economy will spring back to life, and shares like the two I wrote about this week will lead the charge. The recent stock market rally may only be the beginning, especially if Brexit clouds lift.

There is talk of the ‘roaring 20s’. Much of this may be overdone, but buying UK shares today will surely have paid off by 2030. That’s why I am going shopping today.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged black male working at home desk
Investing Articles

British American Tobacco’s share price slumps 4%! How’s that happened?

British American Tobacco's share price has sunk today, making it the FTSE 100's worst performer. Is it time for dip…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

7.5% yields! Here are 2 very different dividend stocks to consider buying in June

Dividend stocks can be great investments, but they’re not all the same. Stephen Wright outlines two for passive income investors…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Takeover talk! But how much is a £10,000 investment in easyJet shares 5 years ago worth today?

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Up 41% in 12 months are Barclays shares still worth buying?

Andrew Mackie explores Barclays shares and argues the market may still be valuing the bank using an outdated playbook, despite…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

Why are ITM Power shares 69% off?

ITM Power shares are among the hottest UK stocks of 2026. So how come the share price is still down…

Read more »

Close-up of British bank notes
Investing Articles

As British American Tobacco shares dip, is this a hot buying opportunity?

Are British American Tobacco shares on their way to completing another decade of dividend growth? Let's check out this latest…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

I’m targeting a yearly income of £6,898 from £20,000 in this FTSE heavyweight!

This FTSE dividend play looks far too cheap for the cash it throws off — and the mix of rising…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How much would I need to invest in this FTSE 100 dividend gem to aim for £14,754 a year in passive income?

Passive income is the goal for many investors, and this FTSE dividend star highlights the qualities that can turn long‑term…

Read more »