We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 reasons why I’d invest money in blue-chip shares at today’s prices

Buying blue-chip shares at today’s cheap prices could lead to relatively high returns over the long run, in my opinion.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Investing money in blue-chip shares after the stock market crash could be a profitable long-term move. In some cases, high-quality businesses are currently trading at prices that do not fully reflect their long-term growth potential.

Furthermore, the stock market has a long track record of recovery from downturns. Therefore, even if there is another market crash, the prospects for equities over the coming years could prove to be positive.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Meanwhile, a lack of return potential elsewhere may mean that stocks outperform other assets. This could make now the right time to build a diverse portfolio of shares.

Undervalued blue-chip shares

Many blue-chip shares currently face uncertain operating conditions that may persist for a number of months. However, in many cases those risks appear to have been priced in by investors. A wide range of stocks currently trade at prices that are significantly below their long-term averages. In some cases, today’s valuations have not been seen since the last bear market during the global financial crisis over a decade ago.

Buying undervalued shares can prove to be a sound move. It allows an investor to access a high-quality business at a low price that can provide scope for greater capital returns over the coming years. Certainly, cheap shares can become even less expensive in the short run. However, their long-term prospects may be much more positive than current valuations suggest.

Recovery potential after a stock market crash

Another reason to invest in blue-chip shares is their long-term recovery prospects. The stock market has experienced numerous corrections, bear markets and downturns in its long history. While they have been painful in the short term for many investors, indexes such as the S&P 500 and FTSE 100 have always recovered to post fresh highs in the following years.

At the present time, a stock market recovery may seem somewhat unlikely. Risks such as a weak economic outlook and coronavirus mean that investor sentiment may deteriorate in the short run. However, the stock market’s track record suggests that growth from its current level via a sustained bull market is likely to take place in the coming years.

Relative appeal of stocks

Blue-chip shares may face an uncertain near-term outlook. However, their long-term return prospects appear to be far more attractive than those of other mainstream assets.

For example, low interest rates mean that cash and bonds offer return prospects that are potentially lower than inflation. This could hurt an individual’s spending power over the long run. Meanwhile, high house prices and gold’s rise in 2020 may mean that there is better value for money in the stock market.

Through buying a diverse portfolio of blue-chip shares, an investor could profit from low prices and a likely long-term recovery. Therefore, now could be the right time to buy stocks, rather than other assets.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Investing Articles

Snowflake lit up my ISA last week. Could this AI stock be next?

Edward Sheldon’s ISA got a massive boost last week when Snowflake shares surged 40%. He believes there’s more to come…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

How much would you need in an ISA to match the new State Pension and get another £12,547 a year?

Harvey Jones says nobody should rely purely on the State Pension to fund retirement. They should also aim to generate…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much is £9,999 invested in a Cash ISA 9 years ago worth today?

Harvey Jones says the Cash ISA may look tempting but is likely to shrink the value of your money over…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Are Lloyds shares 23% undervalued?

Lloyds shares have fallen in value since a high reached earlier this year. Could this be a sign the FTSE…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Here’s why Legal & General is still one of the UK’s most popular SIPP buys

So far in 2026, UK SIPP investors have largely stuck to the same group of favourite FTSE 100 stocks. And…

Read more »

Mature people enjoying time together during road trip
Investing Articles

How have Aviva shares become a dividend juggernaut? 5 reasons why

With a long record of dividend growth and enormous yields, Aviva's shares are in high demand with income investors. Can…

Read more »

Middle aged businesswoman using laptop while working from home
US Stock

This is the most undervalued stock in the Dow Jones index

Jon Smith points out a Dow Jones stock with a price-to-earnings ratio below 10, with strong recent earnings that could…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

£1,000 buys 268 shares in this dirt-cheap dividend stock that’s on fire in 2026

This dividend stock offers the winning combination of growth, income, and value. Could it be worth considering for an ISA…

Read more »