We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The FTSE 100 is falling again! This is my opportunity to buy cheap UK shares

I thought I’d missed my chance to buy cheap UK shares but the latest fall in the FTSE 100 inspires me to go bargain-hunting again.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

If you thought you missed your opportunity to buy cheap UK shares when global stock markets crashed in March, don’t despair. There are still plenty of bargain stocks on the FTSE 100 today, and their numbers are growing as the index starts to slide again.

At the height of the first lockdown, the FTSE 100 fell below 5,000 on 23 March. Then the US Federal Reserve flooded the global markets with liquidity and stimulus, and the recovery was on.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The FTSE 10 jumped 20% and idled around the 6,000 mark for months. UK shares were still cheap, just not as cheap as they (briefly) were.

If you wish you’d screwed up the courage to buy dirt-cheap UK shares back in March, you now have a second chance as the index slides to around 5,750, the lowest level for five months. I suggest you don’t waste it this time.

The FTSE 100 is falling

The drip-drip of Covid-19 misery is finally having an impact on shareholder sentiment. Brexit is a further worry for UK shares. Right now, the chances of a skinny trade deal with the EU appear to have grown, which has strengthened the pound but, ironically, hit the FTSE 100. That’s because companies on the index generate three quarters of their earnings from overseas. That means they’re worth less when converted back into a stronger pound.

I’m not saying you can buy cheap UK shares today and enjoy the sunlit happy uplands tomorrow. The global pandemic and economic slowdown is still the biggest driver of stock market uncertainty, and that looks set to continue into next year. Markets will be volatile for some time to come.

What investors have to do at times like this is look beyond current worries, to several years into the future. History shows that stock markets always recover from a crash, given time. Any shares you buy today, you should aim to hold for years and years. That means at least five years but, ideally, much longer than that.

I’d buy cheap UK shares today

The world’s greatest investor Warren Buffett famously said that his favourite holding period is forever. That may be a little ambitious for most people, but I support the principle.

If you can hold on for the long term, then moments like today present investors with a fantastic opportunity. Of course you could wait, in the hope that share prices will fall further. The problem is, nobody knows what they’ll do. They might climb instead, and you’ll have missed your chance.

You have to choose your cheap UK shares carefully. Some sectors may struggle, even after the pandemic has passed. Bricks and mortar retailers face an existential struggle against e-commerce. The travel, leisure and hospital sectors are on the ropes. We may have reached peak oil demand, hitting the fossil fuel giants.

Not every cheap UK share will prove cheerful, so use your judgement. Look for companies with steady earnings, loyal customers, strong defensive moats, and healthy balance sheets. You can buy them at bargain prices today.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »