We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s how the UK’s ISA millionaires invest their money

Don’t let the stock market crash go to waste. Take a few tips from the UK’s ISA millionaires, and boost your chances of joining them.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

How many ISA millionaires are there are in the UK? Estimates put the number at around 1,000, or even more. ISAs themselves were only introduced in 1999, but they replaced earlier PEPs, which had been around since 1987.

So if you started with a PEP in 1987, then transferred it to an ISA in 1999, you’ll have had 33 years of tax-protected investing. And I reckon building up a pot of a million in 33 years is pretty good going. If you’d told me 33 years ago that I could become a millionaire by today, I wouldn’t have believed it. In fact, I didn’t, and I’m not. Don’t make the same mistake.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Successful ISA millionaires do what we’re always banging on about here at The Motley Fool. They invest for the long term. Forget trying to time the market and catch the big upswings (while avoiding the downswings), as it just can’t be done with any reliability. No, get as much money in as you can, as early as you can, and leave it there for as long as you can. Let the magic of compounding work its spell, and you really could join the ranks of ISA millionaires.

ISA millionaires buy shares

But where do ISA millionaire put their investment money? Well, first up, it’s not into Cash ISAs. That’s not surprising. A Cash ISA, which will typically pay interest of a little over 1% per year, is not the stuff of which millions are made. ISA millionaires typically have maybe a few percent of their money in cash, at most. And that’s likely to be an emergency cash stash for any short-term needs, and very likely some dividend cash that has not yet been reinvested.

Yes, dividend cash, because shares paying steady income figure highly in ISA millionaires’ portfolios. Some will look for long-term share price growth too. But in every interview I’ve ever read with an ISA millionaire, dividend stocks figure highly in their plans.

Stocks and shares generally make up the bulk of ISA millionaires’ asset allocations, with more than half of their investments going into individual shares. Most of the rest goes into pooled investments, and this is where there’s another interesting distinction.

Keep the fees down

Many people investing in managed funds will go for unit trusts. But those are run by fund managers with the aim of generating profits for themselves. Now, our canny ISA millionaires don’t much like the idea of paying fees for someone else’s benefit. So they overwhelmingly plump for investment trusts rather than unit trusts. When you buy shares in an investment trust, you become a part owner of the company. Investment trust managers are working to maximise your profits as a shareholder, rather than their own. And that eliminates a key conflict of interest.

So, buy shares paying good dividends, pay minimum charges, and leave your money invested for decades. Those are the secrets of ISA millionaires – and they’re not very secret at all, really. Oh, and starting during the stock market crash could give you an extra boost.

Views expressed in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

3 UK shares to consider holding in a Stocks and Shares ISA for a decade

Mark Hartley explains why he thinks these three stocks would make great additions to a long-term Stocks and Shares ISA…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Where should value investors look for stocks in June?

Value investors looking for stocks to buy might be uneasy with artificial intelligence. But other industries look much more attractive…

Read more »

Investing Articles

The latest broker outlooks on Greggs shares look wacky, so what’s happening?

Analyst price targets for Greggs shares are creating some mixed sentiments on where the high-street baker might go next in…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

2 FTSE 100 dividend stocks that stand out for shareholder returns

Andrew Mackie highlights two FTSE 100 dividend stocks where disciplined capital allocation could continue driving shareholder returns.

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Just 9% of us can expect a ‘comfortable’ retirement! Could UK shares be the answer?

Millions of Brits could miss out on the retirement of their dreams. Might they avoid this by investing in UK…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

3 passive income shares to consider buying for a 7% yield

Harvey Jones picks out three UK income shares that offer terrific dividends and are trading at tempting valuations. None of…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

How much just £4,160 invested in Rolls-Royce shares 5 years ago is worth now

Rolls-Royce shares have been on a remarkable run of late. Ken Hall takes a look at the key drivers and…

Read more »

Cropped shot of an affectionate young couple posing with a bunch of flowers in their kitchen on their anniversary
Investing Articles

The FTSE 100’s Howden Joinery just made a bold move — should investors care?

Andrew Mackie looks at the FTSE 100’s Howden Joinery and its move into online kitchens, asking what the acquisition means…

Read more »