We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s what I think Warren Buffett would do as the FTSE 100 falls

The FTSE 100 (INDEXFTSE: UKX) is in a slump, and I say it’s time to turn to Warren Buffett for advice.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The FTSE 100 slide continues as the coronavirus outbreak fills our news headlines. It’s hitting the Middle East, where the Gulf states are home to a number of the world’s long-haul travel hubs. And contagion is reaching Europe, with Italy having identified 400 cases so far.

The markets’ reaction? The FTSE 100 closed Monday with a 247-point fall, or 3.3%. Individual shares frequently fluctuate far more than that on a daily basis, but for the index itself, that’s a big fall. And it got worse.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Bad week

By Wednesday, the Footsie had dipped below 7,000 points, though it closed just above that level at the end of the day. But, as I write, we’re looking at a fall of 138 points so far Thursday morning, putting the index at 6,904 points — and it’s been as low as 6,852.

So far this week, the FTSE 100 has lost 6.8% of its value. But you know what that means to me? There are a whole load of top shares out there that are now 6.8% cheaper.

I don’t want to downplay the possible effects of the potential pandemic, but I’m confident of one thing. It’s unlikely to have any long-term effect on the profitability of UK companies. In the short term, there’s going to be some uncertainty for sure. Big investors hate uncertainty, and that’s driving them away from shares.

Big yields

Do you think Lloyds Banking Group has been undervalued for years, the way I do? So far this week, the Lloyds share price is down another 10%.

Prime Minister Boris Johnson’s latest brinkmanship, saying he could walk away from EU trade negotiations as early as June, hasn’t helped. But Lloyds shares were already dropping faster than the FTSE. The forecast Lloyds dividend yield now stands at 6.9%, and that’s helped make a top-up on my Lloyds shareholding a very tempting proposition.

Look at Royal Dutch Shell as another example. Shell is one of the Footsie’s most reliable dividend providers, and I really can’t see any long-term impact from coronavirus on the world’s need for oil and gas. Yet Shell shares are down 7.2% this week so far. Forecasts already had Shell’s 2012 dividend set to yield 7.6%, and the market downturn has now lifted that to 8.2%.

It’s the same across the board, with bargain shares everywhere.

Buffett bounce

Warren Buffett famously said investors should be “fearful when others are greedy and greedy when others are fearful.” That’s often trotted out when markets are in a slump, and I make no apology for quoting it again.

You might turn your nose up a little at the idea of being greedy, but all Buffett really means is something more benign. Stock markets can be notoriously emotional, and tend to overreact to whatever comes along. It’s why we see booms and busts littering the history of the world’s indexes.

But when you look at the longer-term charts, all those ups and downs tend to disappear back into the sea of noise, dwarfed by the inexorable rise of share prices. Those who sold when bubbles were in full swing, and those who bought when panics were sending prices crashing, have done the best.

It’s been a bad week for public health, but a great week for investors seeking share bargains.

Alan Oscroft owns shares of Lloyds Banking Group. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

By mid-2027, analysts expect $2,913 in Micron stock to be worth

Could investing in Micron stock today be like investing in Nvidia three years ago when it was trading at significantly…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

£5,000 invested in SpaceX stock after the IPO is now worth…

To the surprise of many, SpaceX stock has fallen below its IPO price of $135 meaning that those who bought…

Read more »

A row of satellite radars at night
Investing Articles

Are BT shares a buy ahead of tomorrow’s Q1 trading update?

Mark Hartley weighs up the investment case for BT shares before its latest update. Will the group surprise investors with…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing For Beginners

£2k in this UK stock a year ago would now be worth £7,320

Jon Smith marvels at the performance of a UK stock, but explains why the current momentum means it might not…

Read more »

ISA coins
Investing Articles

How much could £20k invested in a Stocks and Shares ISA grow over time?

Mark Hartley explores the tax-free growth potential of a Stocks and Shares ISA to demonstrate what a £20k investment could…

Read more »

photo of Union Jack flags bunting in local street party
Investing Articles

If you’d put £10k in the FTSE 250 when Keir Starmer became PM, you’d have this now…

Starmer's gone and we have the fifth PM in just four years. But what happened to the FTSE 250 index…

Read more »

Investing Articles

Here’s why Babcock and BAE Systems shares got a Burnham boost today

New PM Andy Burnham has announced his cabinet and defence stocks are rising. But where have I got my money:…

Read more »

Investing Articles

3 under-the-radar UK growth shares that are quietly beating the S&P 500 in 2026

Our writer highlights three British growth shares that have made spectacular gains this year, while everyone was distracted by AI…

Read more »