We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Forget the Cash ISA! I’d buy the SSE share price for its 5% yield

FTSE 100 (INDEXFTSE:UKX) power giant SSE plc (LON: SSE) remains a top dividend stock, in my view.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

I’ve just been looking at the latest best-buy Cash ISA rates, and they’re even worse than I feared. Right now, the best you can get on instant access is just 1.2%. Even if you lock your money away for five years, you will be lucky to get 1.7%.

In days like these, a high yield is a thing of beauty and, happily, the FTSE 100 is crammed full of stocks paying generous levels of dividend income. The opportunity to get 5% or 6% a year is too good to ignore, given that the average savings account gives you a 10th of that amount, and power giant SSE (LSE: SSE) looks a particularly tempting buy today.

Should you buy SSE shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

SSE has been one of the most solid income stocks for the last 30 years, with many investors using its steady dividend to underpin their portfolio. Lately, they’ve enjoyed a further kicker from the rising SSE share price, up a hugely impressive 40% over 12 months.

High energy

You wouldn’t normally expect that kind of share price growth from what should be a solid defensive performer, but it’s been playing catch-up after a difficult period, when many investors lost faith with the stock. Now they’re starting to believe again.

The SSE share price was hit by falling earnings and rising debt, as its retail home energy operation struggled amid tough competition, lower customer demand, and the government-backed price cap. Its wholesale business has faced headwinds, as the move to net zero carbon emissions sunk its gas and coal operations, while forcing it to invest heavily in wind, hydro and pumped storage. The group’s energy trading operations also floundered.

Operating profits in both these divisions fell sharply, although it’s ever-reliable networks division, which covers electricity transmission and distribution in Scotland and England, offered some ballast. SSE was nonetheless forced to cut its full-year dividend from just over 97p to 80p for 2019/20, with the inevitable negative impact on investor sentiment and the share price.

Goodbye coal

Things picked up after management announced in September it was successfully offloading its retail business to Ovo for £500m. Then, in December, Boris Johnson’s election win dispelled the threat of being nationalised by wannabe PM Jeremy Corbyn.

The £17bn group is intensifying its push into renewables, exiting coal altogether in March. Frankly it has little choice, but one downside is that revenues may be more unreliable due to intermittent wind, and output is currently around 5% behind plan.

After the recent share price surge, the stock trades at 16.4 times forecast earnings, so is no longer a bargain. Don’t expected it to rise another 40% this year. However, the 5% dividend yield looks more solid now, as management remains committed to targeting annual increases that at least keep pace with RPI inflation, until March 2023.

The risk/reward trade-off compared to a Cash ISA looks positive to me, and with a fair wind behind it, I’d buy SSE for long-term dividend growth.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »