We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why shares of JD Sports are up over 15% so far this month

Shares of JD Sports Fashion PLC (LON: JD) continue to reward investors.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Some of the biggest winners in the FTSE 100 recently have been shareholders of sports and leisure retailer JD Sports (LSE: JD). Shares in the company are up more than 15% this month, and it’s easy to see why – last week, JD reported excellent numbers for the first half of 2019.

Despite all the doom and gloom surrounding the retail sector these days, JD was able to record same-store sales growth of 10%, with physical retail representing more than 80% of total sales. The stock is currently trading at 715p per share. This is just one part of an impressive historical return for shareholders: as my colleague Royston Wild recently wrote, £1,000 invested in 2009 would have returned over £42,000. 

Should you buy JD Sports Fashion shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

These results make JD one of the few UK retailers that have been able to expand their physical presence on the high street. In even better news for shareholders, JD’s management announced that it was increasing its dividend payout by 3.7%. However, the overall yield is just 0.24%, so the stock is perhaps of limited interest to income investors. 

Diversification is key

The athleisure retailer is also putting in serious work to reach new markets. In the first six months of the year, JD added 23 new stores in Europe, seven in the Asia Pacific region and six in the US. UK sales now account for 41% of revenue, down from 52% year on year.

Total revenue was up 47%, partly due to the acquisition of Finish Line, a US-based sports clothing company. The acquisition provided £725m in additional revenue to JD. With all the uncertainty surrounding Brexit, such diversification should be cheered.

Valuation 

With all that being said, JD does seem like a high-risk proposition. It is quite expensive. It has a price-to-earnings ratio of 26.4 and, as mentioned, a negligible dividend yield. And although it has done comparatively better than most other retailers, that does not mean that it cannot get badly hit in a downturn. This is clearly a growth play. So what are the growth possibilities?

Management has said that it intends to open as many new European stores (23) in the second half of this year as it did in the first, as well as 15 more in the Asia Pacific region. In the US, the company is busy converting former Finish Line stores into JD locations. So there is clearly scope for revenue growth.

One important thing to note, I think, is that even though turnover has grown at a healthy clip year on year (£1.85bn in the first half of 2018 to £2.72bn in the first half of 2019), the same cannot be said of pre-tax profits. These increased from £122m in the first half of 2018 to £130m in the first half of 2019.

In other words, a 47% increase in turnover amounted to just a 6.5% increase in pre-tax profit. Personally, I would like to see JD improve on that metric before I bought this growth story, particularly since the earnings multiple is so high.

Stepan Lavrouk owns no shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »