We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’m looking at Diageo shares amid growing geopolitical risks

I believe this FTSE 100 (INDEXFTSE:UKX) share could help investors weather cloudy days in the markets.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

What could make an investment account worry-proof? This question is becoming more relevant as headwinds threatening the global economy are gathering pace. 

Geopolitics matter

Geopolitical events affect financial markets both in the UK and globally. And equity markets worldwide are facing a cocktail of risks now, leading to constant ebbs and flows in investor sentiment.

Should you buy Diageo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The biggest global headwind is the US-China trade war. President Trump has plans to increase tariffs on all imports from China, while China is allowing its currency weaken to help its exports.  Worryingly, the trade war may also end up becoming a tech war as protectionism takes hold in many countries.

Furthermore, Hong Kong has suffered weeks of political protests. Naturally, this uncertainty has led to further choppiness in the Chinese and Hong Kong stock markets.

Also earlier in August, many investors have noticed the big drops in the Argentinian peso and shares. The decline is due to the unexpected results in the country’s presidential primaries. Markets are now pricing in the possibility that a more protectionist government will take power in Argentina toward the end of the year. As a result, credit-default swaps have spiked. And if this important cog of the Latin American economy fails, global shares cannot avoid the ensuing volatility.

Brexit deadline approaches

On the home front, investors may expect even more global turbulence as we get ready for Brexit with the EU departure date set for October 31. It’s probably the understatement of the decade to say that Brexit has so far been wildly unpredictable! 

And it has not exactly been a hot August for the FTSE 100 as well as the pound. Economic growth has taken a hit in the UK and markets have been suffering from a bad case of the jitters! We may even have a snap election that could complicate the Brexit process further.

In other words, markets in the UK and worldwide may be entering a period of an unprecedented reactionary environment. While it’s almost impossible for the average portfolio to completely avoid the impact of market declines, it is possible to minimise it by adding stocks that are more defensive in nature.  

Drink our way through uncertainty?

Year-to-date Smirnoff-to-Guinness giant Diageo (LSE: DGE) is up about 17%. The shares are hovering around 3,450p and offering a dividend yield of 2%.

Expensive yes, but the group’s performance this year reminds me how both during and since the worst of the 2008/09 financial crisis it had handily outperformed many FTSE 100 shares. There may be few consumer products as recession-proof as alcohol, as people tend to drink in both good and bad times alike.

The strong brand names owned by Diageo give management pricing and competitive power within this non-cyclical market. Geographic diversification – especially into emerging economies, where consumers are increasingly showing brand loyalty – also provides a relatively defensive investment opportunity.

The tens of millions of new members of the middle class across the developing world constitute an increasingly lucrative market. For the year ended 30 June, the company delivered strong net sales growth of 6.1%. Markets in Asia Pacific, Latin America and Africa all contributed strongly.

If Diageo can continue to pivot towards these growth markets and maintain 30%+ operating margins, the shares could belong in most portfolios despite the trailing P/E ratio of 26. I’d be a buyer of the stock at any dip.

tezcang has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Want to retire early? Here’s how a weak stock market could actually help

Christopher Ruane demonstrates with a real-world example how a tumbling stock market could potentially help someone who wants to retire…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

BP shares: still priced as an oil major — but the market may be behind the curve

Andrew Mackie looks at BP shares and why investors may be underestimating the quality and concentration of its underlying asset…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

At 8.1%, are investors missing the bigger story behind Legal & General shares?

Andrew Mackie explores Legal & General shares and asks whether investors are still viewing it too narrowly as a yield…

Read more »