We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Thinking of buying FTSE 250-member Sports Direct after share price slump? Read this now

Sports Direct International plc (LON: SPD) could deliver a successful turnaround alongside the FTSE 250 (INDEXFTSE: UKX).

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

A number of shares with operations in the UK have seen their valuations come under pressure in recent months. Value-focused retailer Sports Direct (LSE: SPD) is one such stock, with its share price having fallen 29% in the last six months as fears surrounding the prospects for the wider retail sector have caused investors to demand a wider margin of safety.

Looking ahead, there could be further challenges for the business. Consumer confidence could continue to weaken, while investors may become nervous about Brexit. However, in the long run, the stock could offer turnaround potential, given its improving financial outlook and valuation. Could it therefore be worth buying alongside another recovery share which released an update on Monday?

Should you buy Frasers Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Improving performance

That company in question is ULS Technology (LSE: ULS). The provider of online business-to-business platforms for the UK conveyancing and financial intermediary markets released its half-year results. They showed a rise in revenue of 3% versus the same period of the previous year, with underlying pre-tax profit increasing 6% to £2.89m.

During the period, it was able to increase market share. It enjoyed particular strength within the remortgage transaction segment, while a continued expansion of its sales team allowed it to focus increasingly on the intermediary market.

ULS Technology is forecast to post a fall in earnings of 5% in the current year, followed by a rise of the same amount next year. Although it trades on a price-to-earnings (P/E) ratio of around 11, it seems to lack an obvious growth catalyst. And with the wider conveyancing sector having the potential for future weakness, it may be a stock to avoid at the present time.

Growth potential

In contrast, Sports Direct is due to deliver an improving bottom line over the next couple of years. Its earnings are expected to rise by 16% in the current year, followed by further growth of 10% next year. Since its shares trade on a price-to-earnings growth (PEG) ratio of around 1.1, they could offer a margin of safety after their recent decline.

Although consumer confidence may be weak, this could provide a catalyst for the company’s financial performance. If consumers become increasingly price-conscious, they may begin to favour stores offering steep discounts and competitive pricing. Sports Direct’s business model is focused on offering value for money on major brands, while also obtaining high margins on its own-brands. As such, it could be one of the stronger performers in the retail sector over the medium term.

While the company has experienced elevated political risk and disappointing operational performance in recent years, it could enjoy a tailwind from changing consumer attitudes. As the Brexit process has the potential to cause uncertainty for consumers in terms of how it may impact on the UK economy in the short run, Sports Direct could prove to be a relatively rewarding, albeit risky, contrarian investment for the long run.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

See what £10,000 invested in dismal Diageo shares just 1 week ago is worth today

Diageo shares are all hangover and no fizz, says Harvey Jones. How long must investors wait before the FTSE 100…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »