We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d sell this FTSE 100 7% yielder to buy this FTSE 250 4% yielder

Looking for brilliant income flows? Then you’d best ignore this FTSE 100 (INDEXFTSE: UKX) stock and buy this FTSE 250 (INDEXFTSE: MCX) share instead.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

For dividend seekers, the utilities sector has traditionally been a happy hunting ground and the likes of SSE (LSE: SSE) remain white-hot investment destinations for those attracted by the pull of gigantic yields and the splendid earnings visibility of their operations.

But the game has very much changed over the past five years as smaller, independent suppliers, helped by increased stress on household budgets, have attracted more and more customers with their aggressive promotion-led sales models.

Should you buy SSE shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

And the situation is becoming more and more difficult for SSE. Indeed, as I noted last time I covered the power play in March, the exodus of previously-loyal customers is intensifying over at the ‘Big Six’ electricity and gas suppliers, not subsiding. And as the domestic economy struggles and the switching culture becomes ever-more embedded in the British psyche this trend is only set to continue.

Customers still leaving in their droves

This phenomenon was laid bare in SSE’s latest set of trading numbers in May. It noted that 430,000 of its clients upped and left during the 12 months to March 2018, taking the total number to 6.8m. The slippage overshadowed its attempts to claw back revenues by hiking prices across some of its tariffs, and caused adjusted profit before tax to fall 6 % year-on-year to £1.45bn.

These price increases from SSE et al, made in an attempt to offset higher wholesale prices, are actually speeding up the outflow of customers on their books. And the latest hike announced by SSE late last month — which will see more than 2m homes on its standard variable tariff hit with a 6.7% rise in energy costs from July — is likely to send even more cash-strapped clients shopping for a new deal.

Meanwhile, the impact of price caps tipped for introduction later this year, as well as the possibility of more draconian measures being introduced by regulator Ofgem at a later date, adds another risk to SSE’s profits growth further out.

SSE is looking to revamp its downtrodden retail operations by tying them up with those of nPower, the merger anticipated to complete during the first half of 2019. But the tie-up is by no means a foregone conclusion as the Competition and Markets Authority considers whether it will represent a bum deal for consumers.

Dividends rise… But for how much longer?

SSE is trying to put a brave face on things despite its uncertain revenues outlook and rising capital expenditure bill and last month increased the full-year dividend 3.7% for fiscal 2018 to 94.7p per share. Moreover, it announced plans to raise the reward again to 97.5p next year.

And this plump forecast matches predictions from City analysts, meaning that the FTSE 100 business currently sports a chunky 7.3% dividend yield.

However, I am fearful that this target is in danger of missing the mark. The projected dividend is covered just 1.3 times by predicted earnings, well outside the accepted security terrain of 2 times or above.

At the same time, adjusted net debt and hybrid capital rose to £9.2bn as of March and is expected to eventually hit the £10bn marker over the next couple of years, SSE predicts. This provides little wriggle room for dividends to increase should earnings keep on sliding.

It may be cheap, the firm dealing on a forward P/E ratio of just 10.9 times. But for my money the business still carries far too much risk, and this low valuation still doesn’t attract me today.

A better income play?

Indeed, those seeking big yielders on dirt-cheap earnings multiples would be much better off checking out SThree (LSE: STHR), in my opinion.

The recruitment specialist has a long record of earnings growth behind it and, with business activity continuing to boom on foreign shores, I am not expecting this trend to cease any time soon. In fact, I am expecting another bright update later this week to provide the share price with fresh fuel.

Returning to the subject of dividends: City analysts are expecting the payout to remain locked at 14p per share for the 12 months to November 2018. However, this still results in a chunky 4.2% yield.

And with earnings predicted to rise 5% year-on-year the anticipated payout boasts bulky coverage of 1.9 times. The business also carries a forward P/E rating of just 12.3 times.

Right now I would consider SThree to be a much better investment destination than SSE. But the FTSE 250 firm is not the only white-hot income pick out there.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Want to retire early? Here’s how a weak stock market could actually help

Christopher Ruane demonstrates with a real-world example how a tumbling stock market could potentially help someone who wants to retire…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

BP shares: still priced as an oil major — but the market may be behind the curve

Andrew Mackie looks at BP shares and why investors may be underestimating the quality and concentration of its underlying asset…

Read more »